Akshay Mirchandani
New York,NY
Summary
Forward-thinking editorial/media leader skilled at creating new ways to build audiences. Successful background in editorial, communications and audience roles. Proactive and hardworking individual focused on continuous operational improvement.
Overview
6
6
years of professional experience
Work History
Editorial Operations Manager
Yahoo Sports
02.2023 - 07.2023
- Assisted sport-specific content teams with editing and planning.
- Developed new procedures and documents for content planning and style guides.
- Participated in weekly sport-editor and SEO meetings.
- Actively pitched story ideas to sport editors based on news cycle and trends.
Head of Audience Development
Yahoo Sports
11.2021 - 01.2023
- Managed team of six direct reports to populate Yahoo Sports' social channels.
- Set strategy for Yahoo Sports' social platforms, including Twitter, Instagram, TikTok, Facebook and YouTube.
- Recruited and hired FTE and contractors to team.
- Kept track of social metrics to ensure reaching quarterly and annual goals.
- Major wins included reaching 500K followers on Twitter, 3 million fans on Facebook, 180K on Instagram and overhaul of YouTube strategy.
Social Media Editor
Yahoo Sports
01.2019 - 10.2021
- Helped create content for Yahoo Sports' social channels.
- Participated in weekly brainstorms.
- Developed and managed content calendars for each platform to establish timely and relevant posts.
- Collaborated with team members to develop creative campaigns for social media platforms.
- Populated social channels with creative content during tentpole events (Super Bowl, Olympics, etc.).
Digital Sports Editor
The Dallas Morning News Inc.
08.2017 - 12.2018
- Edited and built stories for SportsDayDFW website using DMN's CMS.
- Optimized headlines for social and SEO and sent mobile alerts for stories.
- Built Dallas Cowboys, Dallas Mavericks and Texas Rangers newsletters.
- Created promotion strategies for content and newsletters on social media.
- Assisted with Dallas Mavericks and college sports coverage.
- Aggregated and created content for website when needed.
Education
Bachelor of Arts - Journalism
University of Texas At Austin
Austin, TX05.2017
Skills
- Audience development
- Social media
- CMS training
- People management
- Editing
- Newsroom operations
Timeline
Editorial Operations Manager
Yahoo Sports
02.2023 - 07.2023
Head of Audience Development
Yahoo Sports
11.2021 - 01.2023
Social Media Editor
Yahoo Sports
01.2019 - 10.2021
Digital Sports Editor
The Dallas Morning News Inc.
08.2017 - 12.2018
Bachelor of Arts - Journalism
University of Texas At Austin
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