Akshita Jaiswal
San Francisco,CA
Summary
MarTech and CRM Operations leader with 8+ years of experience driving performance marketing infrastructure and cross-functional system implementations across B2C and B2B organizations. Expert in building scalable marketing automation workflows, leading attribution strategies, and optimizing martech stacks across tools like Segment, Amplitude, Braze, Marketo, Salesforce Marketing Cloud, and Iterable. Skilled at integrating marketing and data pipelines to drive ROI-driven decision-making, with strong technical proficiency in APIs, SQL, and system architecture.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Senior Business Analyst
Cruise LLC
06.2023 - 03.2024
- - Partnered with engineering and product teams to build scalable CRM infrastructure supporting B2C growth and lifecycle marketing.
- - Led martech tool evaluations and feature roadmap planning, resulting in optimized cross-functional workflows.
- - Built technical specifications and PRDs to drive automation, campaign logic, and attribution setup.
- - Conducted UAT and collaborated with data engineers to validate cross-platform event tracking integrity.
Senior Business Systems Analyst
Amplitude Inc.
06.2022 - 06.2023
- - Managed end-to-end CRM systems and marketing automation platforms including Marketo and Salesforce.
- - Spearheaded integration of Segment and Iterable for personalized audience segmentation and cross-channel activation.
- - Collaborated with marketing teams to improve campaign automation and data accuracy, resulting in a 15% boost in MQL conversion.
- - Developed custom workflows and API triggers to drive lead scoring, nurture campaigns, and attribution models.
- - Provided technical leadership for platform enhancements, system documentation, and UAT testing cycles.
Senior Business Systems Analyst
Yelp Inc.
11.2017 - 06.2022
- - Managed Martech stack including Salesforce Marketing Cloud, Marketo, and Segment to support campaign automation and lead nurturing for B2C and B2B audiences.
- - Led the attribution model overhaul, improving conversion path visibility and optimizing feed integrations across web and mobile.
- - Built automated pipelines for event tracking and customer engagement measurement, supporting both marketing and analytics teams.
- - Improved email open rates to 48% through dynamic content powered by Marketo and SFMC APIs.
- - Executed cross-functional system improvements that generated $250K in annual cost savings and a 15% lift in revenue.
Business Systems Analyst / Applications Programmer Analyst
Autodesk Inc.
04.2016 - 09.2017
- - Supported enterprise CRM implementations and system enhancements across Salesforce and marketing operations tools.
- - Led QA testing, API troubleshooting, and stakeholder alignment for enterprise system rollouts.
- - Developed custom data models and process flows to streamline cross-team campaign execution.
Education
Master of Science - Computer Science
San Francisco Bay University
Fremont, CA12.2015
Skills
- MarTech Platforms: Salesforce, Salesforce Marketing Cloud, Braze, Iterable, Marketo, Segment, Pardot, Branch, Google Analytics, Amplitude
- Data & Attribution: SQL, MySQL, Amazon Redshift, Event Tracking, Attribution Modeling, Privacy-Compliant Measurement (GDPR, CCPA)
- Technical: API Integrations, System Architecture, Data Modeling, UAT, QA Testing
- Marketing Strategy: Lifecycle Marketing, Performance Marketing, Lead Generation, Campaign Automation
- Project Management: Agile/Scrum, Stakeholder Alignment, Sprint Leadership, Cross-functional Collaboration
- Visualization & Reporting: Looker, Hex
Certification
- - Certified Scrum Master - Scrum Alliance
- - Artificial Intelligence: Business Strategies and Applications - UC Berkeley Haas School of Business
- - LeanData Fundamentals Certification
- - Python Data Structures - Coursera
Timeline
Senior Business Analyst
Cruise LLC
06.2023 - 03.2024
Senior Business Systems Analyst
Amplitude Inc.
06.2022 - 06.2023
Senior Business Systems Analyst
Yelp Inc.
11.2017 - 06.2022
Business Systems Analyst / Applications Programmer Analyst
Autodesk Inc.
04.2016 - 09.2017
Master of Science - Computer Science
San Francisco Bay University
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