A learning enthusiast with 7 years of experience in systems integration and project management skills with strong passion to learn and grow business initiatives.
Overview
11
11
years of professional experience
1
1
Certification
Work History
Senior Business Systems Analyst
Amplitude Inc
06.2022 - Current
Provided and supported implementation of business solutions by identifying business needs and carrying out necessary practices and processes.
Identified areas of possible system improvement to enhance overall business performance.
Documented E2E leads flow to identify any gaps in the leads flow.
Work with stakeholder to create a roadmap, Lead the backlog prioritization and create user stories and conducted the agile ceremonies
Monitored project progress by tracking jira task and publishing sprint progress reports.
Performed admin configuration for LeanData, FullCircle,Salesforce, Marketo.
Collaborated closely with upper management to drive strategy through development and implementation of new processes.
Troubleshot incidents reported by stakeholder, identify the root cause and fixing the issue.
Communicated and explained business requirements to Engineers to understand and implement functional demands.
Lead various Unknown to Lead initiatives to ensure that we capture the most qualified leads and nurture them appropriately.
Sr.Business Systems Analyst
Yelp Inc
11.2017 - 06.2022
Develop product roadmap and work with cross-functional teams of engineers, marketing manager, marketing analyst and business operation to build scalable solution for Marketing Automation Systems.
Serve as product owner within agile scrum team, write user stories, prioritize project backlog.
Collaborate with stakeholders across organization, gather requirements, and translate requirements and user needs into tangible interaction design through detailed user flows.
Assist with data analysis to uncover insights that drive business value and impact.
Lead conversion feeds attribution model project integration which helps our performance marketing team with campaign optimization and smart bidding on various partners.
Own policies surrounding proper campaign building and set up in Marketing Automation System
Ensure all necessary data points are captured and campaign launch activities operate seamlessly.
Assist marketing teams with campaign building and manage testing activities for campaigns as per business requirements.
Provide solutions to business problem with current system integration and document them.
Designing API campaigns to access data for our dynamic email content.
Deep understanding on data attributes required to integrate with our CRM tools(Braze, Salesforce marketing cloud, Pardot) to automate marketing campaign.
Excellent troubleshooting skills.
Applications Programmer Analyst/Business System Analyst
Autodesk Inc
04.2016 - 09.2017
Developed automated pipeline for Marketing automation systems for customer engagements data analysis and reporting.
Analyst
Serco BPO
11.2012 - 06.2013
Data Modeling and Analysis (Analyzing data given submitted by users on Google maps, verify and updating data on Google Maps
Technical Support Analyst
IBM India Private Ltd
05.2012 - 11.2012
Ensured Service Level Agreements (SLAs), open tickets and provide technical support to the Qantas airline systems.