Aldrie Farley
L.
Salinas,CA
Summary
Results-driven Sales Manager experienced in leading corporate communication strategies, enhance sales activities and directing branding initiatives. Talented writer, editor,and speaker with exceptional interpersonal abilities with both internal and external stakeholders. Determined, tireless and enterprising in stressful, fast-paced settings. Accomplished Regional Sales Manager versed in customer acquisitions, territory development,and lead generation. Proficient at taking on tough territories in challenging markets and achieving dramatic results.
Proven accomplishments in improving media and social media coverage, enhancing customer engagement and driving substantial sales. Insightful, resourceful and passionate about leveraging multi-channel marketing and various strategies. Articulate, personable and charming with staff, customers and external stakeholders.
Overview
10
10
years of professional experience
Work History
Director of Community Outreach
African American Heritage House
San Jose , CA
06.2015 - 06.2019
- Facilitated community involvement and education of African American History events by maintaining and developing community partnerships
- Connected individuals with available and relevant resources
- Created and implemented community-based programs to improve education or fill specific needs
- Developed long-lasting partnerships with stakeholders, including local leaders, management team and Community Partners through active engagement, exemplary communication and coordination
- Networked with local organizations, leaders and consumers, resulting in establishment of new and lasting partnerships and relationships
- Coordinated schedules and assignments for volunteer staff, maximizing team efficiency and effectiveness
- Played instrumental role in launching numerous new programs each year
- Played instrumental role in launching 4 new events each year
Vice President of Business Development
Prosperity For Good
San Jose , CA
06.2012 - 03.2014
- Attracted new clientele and developed customer relationships by hosting product-focused events
- Built relationships with customers and community to establish long-term business growth
- Identified opportunities for growth within the Bay Area territory and collaborated with sales teams to reach the sales goal
- Encouraged cross-selling of additional products and services through relationship-building and acquired understanding of customer business needs
- Led targeted training programs to educate staff on product benefits and service capabilities
- Closed average of 8 sales calls each quarter
Founder Managing Partner
Cybersites, LLC
San Jose , CA
05.2009 - 02.2012
- Designed, implemented and monitored web pages and sites for continuous improvement
- Kept abreast of emerging technologies, software and trends and project applications
- Maintained strict budgetary and scheduling guidelines to satisfy customers with high-quality, targeted designs
- Completed full redesigns of existing websites to improve navigation, enhance visuals and strengthen search engine rankings
- Researched new technologies, software packages and hardware products for use in website projects
- Spear-headed production of page content such as visuals and text copy to meet project specifications
- Sold and created innovative websites for non-profit agencies in California, New York, and North Dakota
- Communicated effectively with clients to interpret laws, rulings and regulations which affected each case
Education
Bachelor of Arts - Psychology
San Jose State University
San Jose, CA06.1969
High School Diploma - Psychology
Compton High School
Compton, CA1969
Skills
- Community outreach expert
- Project management software
- Non-profit marketing
- Knowledge of closing techniques
Timeline
Director of Community Outreach
African American Heritage House
06.2015 - 06.2019
Vice President of Business Development
Prosperity For Good
06.2012 - 03.2014
Founder Managing Partner
Cybersites, LLC
05.2009 - 02.2012
Bachelor of Arts - Psychology
San Jose State University
High School Diploma - Psychology
Compton High School
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