Alaina Schalk
East Lansing,MI
Summary
Dedicated college student with a strong background in social media content creation across various industries. Proven ability to develop engaging content and implement strategic social media campaigns that enhance brand visibility. Expertise in trend analysis leading to increased audience engagement and measurable growth for previous employers. Adaptable and approachable, with a focus on delivering impactful narratives tailored to target audiences.
Overview
3
3
years of professional experience
Work History
Social Media Content Creator
Midland Strength Lab
Midland, Michigan
06.2025 - Current
- Scheduled and published posts using social media management tools.
- Created engaging social media content across multiple platforms.
- Stayed up-to-date on social media and digital content trends to engage on trending topics and share best practices.
- Produced videos by recording, editing, and posting final creative.
- Created engaging, original content including posts, videos, and graphics tailored to specific platform requirements.
Affiliate Marketer & Content Creator
TikTok
08.2024 - Current
- Curates shoppable content through TikTok and Amazon.
- Managed relationships with affiliate partners to ensure consistent communication and support.
- Designed promotional materials that aligned with TikTok's branding guidelines.
- Secured brand deals with beauty and clothing brands.
Sales Associate
Buckle
Midland, US
11.2022 - 01.2023
- Took incoming phone calls and answered them with information about products, services, store hours, policies, and promotions.
- Customers received merchandise recommendations based on their needs and preferences.
- Demonstrated products to customers, discussed features, and redirected objections to capture sales.
- Organized displays and stocked shelves to draw customers' attention to specific items.
- Helped customers by locating merchandise items they needed and checking inventory for items in other locations.
Education
Some College (No Degree) - Public Relations
Michigan State University
East Lansing, MISome College (No Degree) - General Studies
Delta College - Main Campus
University Center, MISkills
- Retail sales
- Customer service
- Adaptive team player
- Organizational strengths
- Content creation
- Video editing
- Brand collaboration
- Social media marketing
- Communication skills
- Content production
Affiliations
Club Member, MSU Public Relations Student Society of America (2026)
Timeline
Social Media Content Creator
Midland Strength Lab
06.2025 - Current
Affiliate Marketer & Content Creator
TikTok
08.2024 - Current
Sales Associate
Buckle
11.2022 - 01.2023
Some College (No Degree) - Public Relations
Michigan State University
Some College (No Degree) - General Studies
Delta College - Main Campus