Alana Phillips
Knoxville,TN
Summary
Dynamic leader with a proven track record, adept in marketing and fundraising strategies and relationship building. Excells in creating impactful marketing campaigns and fostering educational growth. Skilled in public speaking and program management, consistently achieving and surpassing sales and fundraising goals.
Overview
14
14
years of professional experience
Work History
Field Director
Globe Life Family Heritage
01.2021 - Current
- Applied prospecting expertise to generate and pursue leads, setting up appointments, and site visits to maintain budding relationships.
- Maintained consistent insurance sales by developing and deepening positive customer connections.
- Supervised full-cycle sales delivery process by recruiting and training top talent and remaining up-to-date on product and system knowledge, customer service and administration.
Outreach Account Lead
Leukemia & Lymphoma Society
08.2019 - 04.2020
- Managed fundraising campaigns at elementary, middle, and high schools
- Made cold calls to schools to book fundraising activities and coordinated with a contact at the school to provide all needed supplies
- Presented information to large group assemblies as well as small student groups
Communications Instructor
Walters State Community College
08.2012 - 12.2019
- Coached students on public speaking and presentation skills.
- Established and maintained open lines of communication with students to support academic progress.
- Reviewed and analyzed data to measure and assess student growth aligned to instructional goals and course objectives and adjusted instructional strategies and content delivery.
Marketing Manager
Various
10.2010 - 08.2019
- Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
Education
Bachelor of Science - Communications
The University of Alabama
Tuscaloosa, ALMaster of Arts - Communications
The University of Tennessee - Knoxville
Knoxville, TN05.2012
Skills
- Fundraising strategies
- Public speaking skills
- Knowledge of campaign strategies
- Presentation Skills
- Relationship Building
- Excellent Communication
- Program Management
Nonprofit
As a childhood cancer mom, I've been very active in advocating and fundraising for better and safer treatments for children and support for families going through childhood cancer. Currently, I'm spearheading efforts to get a childhood cancer awareness license plate in Tennessee. Partnering with Alex's Lemonade Stand Foundation, our family has raised almost $200,000 for childhood cancer research. My husband and I have served as part of the leadership team for Lighthouse Family Retreat since 2018. Also active with supporting St. Jude Children's Research Hospital and Rally Foundation.
Timeline
Field Director
Globe Life Family Heritage
01.2021 - Current
Outreach Account Lead
Leukemia & Lymphoma Society
08.2019 - 04.2020
Communications Instructor
Walters State Community College
08.2012 - 12.2019
Marketing Manager
Various
10.2010 - 08.2019
Bachelor of Science - Communications
The University of Alabama
Master of Arts - Communications
The University of Tennessee - Knoxville