ALANDRA LUJAN
Hoboken,NJ
Summary
Innovative Brand Manager known for high productivity and efficiency in task completion. Possess strategic planning, market research, and digital marketing skills essential for driving brand success. Excel in communication, leadership, and creativity, ensuring exceptional brand representation and growth in competitive markets.
Overview
6
6
years of professional experience
Work History
Brand Manager
Vita Coco
New York, NY
12.2023 - Current
- Oversaw and developed strategic marketing and promotional plans for product rollouts, including packaging creative and GTM strategy.
- Planned, developed and led negotiation of key business partnerships.
- Successfully led all 360-brand campaigns with a cross-functional team and one direct report, while managing a $20M budget.
- Conducted market research to identify target customer segments, preferences, and trends.
Sales Coordinator
The Vita Coco Company
New York
05.2021 - Current
- Compile distribution lists for all retail programs, correspond with vendors, and manage POS inventory at fulfillment centers
- Act as the liaison between the sales and marketing teams to streamline procurement, communication, and in-store execution
- Manage coupon creation and distribution, wearable orders, trade-show processes and execution, and our internal POS ordering system
Associate Brand Manager
Vita Coco
New York, NY
08.2022 - 12.2023
- Assisted in developing long-term strategic plans for assigned product lines
- Executed and monitored performance of commercial campaigns by tracking key metrics such as reach, engagement, conversion, and ROI
- Cultivated and managed productive and loyal relationships with third-party vendors, with field sales representatives and with distributor network
Campus Manager
Greek House: Custom Apparel
University Park
08.2019 - 11.2019
- Effectively networked with student organizations in order to increase clientele by 20% for each semester
- Met with existing customers to review current services and expand sales opportunities
- Managed customer relationships and inquiries through social media channels and email
Corporate Sales Intern
BODYARMOR
Queens
05.2018 - 07.2018
- Responsible for over 500 sampling orders and clothing orders among 250+ customers
- Assisted with executing inventory sales and market tool development and implementation
- Handled inventory management daily and proactively participated in weekly meetings.
Education
Bachelor of Science in Marketing -
Smeal College of Business, THE PENNSYLVANIA STATE UNIVERSITY
University Park, PA05.2021
Skills
- Portfolio growth strategy & go-to-market strategy
- Innovation & renovation strategy
- Strong written and verbal communication skills
- Highly organized, strategic, and analytical
- Consumer insights
- Thought leader
- Proficient in internal data systems (IRI, Power BI)
Activities
- Kappa Delta Sorority, University Park, PA, Leadership Chairman, 01/2018, 05/2021, Plan philanthropic and sisterhood events for personal development among 200 members, Ensure all members maintain adequate grades to be considered active members, Create the sorority calendar monthly which includes all event information and communicate this to all members through email
- Kappa Delta Sorority, University Park, PA, Clothing Committee, 08/2018, 05/2021, Responsible for choosing and designing seasonal clothing that represents more than 200 individuals in the sorority, Deliver all inventory orders to each member on a timely basis
- Women in Business: Smeal College of Business, University Park, PA, Member, 01/2018, 05/2021, Network with Smeal corporate partners and Smeal faculty in order to develop professional skills, Engage with other independent women in leadership activities
Timeline
Brand Manager
Vita Coco
12.2023 - Current
Associate Brand Manager
Vita Coco
08.2022 - 12.2023
Sales Coordinator
The Vita Coco Company
05.2021 - Current
Campus Manager
Greek House: Custom Apparel
08.2019 - 11.2019
Corporate Sales Intern
BODYARMOR
05.2018 - 07.2018
Bachelor of Science in Marketing -
Smeal College of Business, THE PENNSYLVANIA STATE UNIVERSITY
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