Natalie Nasoni
Brewerton,NY
Summary
Strategic B2B Marketing Leader with 8+ years of experience developing and executing customer-focused marketing strategies that drive growth across retail, foodservice and industrial sectors. Proven ability to partner with sales teams and key customers to deliver insight-driven marketing plans/strategies, compelling presentations, and high-impact marketing assets. Skilled in translating complex data into actionable business strategies, optimizing campaign performance, and leading cross-functional collaboration. Strong background in trade marketing, brand development, and customer engagement within highly regulated industries.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Brand Manager
Sovena USA
Rome, NY
10.2025 - Current
- Lead development of B2B marketing strategies and customer-specific campaigns across retail, foodservice and industrial sectors.
- Currently the #1 player in the market for olive oils and blends (foodservice sector) and #1 player in private label olive oils (retail sector).
- Partner closely with Sales teams to build integrated business plans, customer presentations, and line reviews that drive revenue growth.
- Utilize Circana and Nielsen data to generate actionable insights, informing product positioning, portfolio strategy, and customer recommendations, as well as influence leadership to align with key consumer needs and identify product gaps.
- Manage and optimize marketing assets (POS, digital, collateral) ensuring brand consistency and performance improvements.
- Collaborate with global marketing, PR, and innovation teams to align U.S. strategies with global initiatives.
- Represent U.S. market insights to global teams, influencing product development and innovation pipelines.
- Lead trade show strategy and execution (e.g., Baldor BITE, Expo West, PLMA), supporting customer engagement and brand visibility.
- Manage marketing budget and KPIs, consistently delivering against performance targets.
Marketing Specialist
Sovena USA
Rome, NY
04.2024 - 10.2025
- Developed and executed customer-specific marketing programs for national accounts and distributor partners.
- Created sell-in decks, product materials (sell sheets, spec sheets, launch toolkits, etc.), and customer-facing presentations for national accounts.
- Strengthened internal marketing capabilities by improving processes, asset development, and brand consistency.
- Led cross-functional collaboration across sales, sourcing, and operations to support go-to-market strategies.
- Increased distributor engagement by implementing additional field sales support.
- Awarded GEAR Award (CNY Business Journal) for driving community enrichment and increasing PR/company name recognition in the community (after bringing PR efforts in house, reducing budget spend by 5%).
- Developed “sales kit” for the sales team to utilize for trade shows, decreasing show spending by 40%.
Marketing Associate
Sovena USA
Rome, NY
09.2020 - 04.2024
- Developed marketing materials including digital assets, product collateral, and retail/trade marketing content.
- Partnered with agencies and internal teams to execute integrated campaigns across B2B and B2C channels.
- Designed product packaging and labeling for private label and national brands, ensuring regulatory compliance.
- Translated complex product, health, and quality information into clear, customer-friendly messaging, often aligning with health-conscious trends.
- Supported trade shows, customer meetings, and sales initiatives with targeted content and presentations.
- Increased brand awareness and engagement through PR initiatives and community-focused campaigns.
Marketing Coordinator
ASM Global
Syracuse, NY
04.2019 - 05.2020
- Executed multi-channel marketing campaigns including digital, social, email, and grassroots initiatives for many different brands and events.
- Managed social media strategy, increasing engagement and follower growth across multiple venues.
- Collaborated with media and PR partners to enhance brand visibility and event coverage.
- Supported sponsorship and advertising initiatives, identifying new revenue opportunities.
- Managed and trained interns while overseeing website content and updates.
Education
Bachelor of Science - Business Administration and Marketing
Niagara University
Lewiston, NY05-2018
Skills
- B2B customer marketing and strategy
- Sales support and marketing materials
- Data and market analysis (especially Nielsen and Circana)
- Customer insights and market trends
- Integrated marketing campaigns
- Development of strategic marketing assets
- Brand governance and compliance
- Cross-functional collaboration
- Budget management and ROI analysis
- Product positioning and portfolio strategy
- Public relations and communications
- Team leadership and project management
- Brand strategy and partnership development
- Trade show and event management
Certification
Leadership Academy (2024, 2025, 2026)
Affiliations
- PRSA (Public Relations Society of America)
- NAOOA (North American Olive Oil Association)
- IFMA (The Food Away from Home Association)
Timeline
Brand Manager
Sovena USA
10.2025 - Current
Marketing Specialist
Sovena USA
04.2024 - 10.2025
Marketing Associate
Sovena USA
09.2020 - 04.2024
Marketing Coordinator
ASM Global
04.2019 - 05.2020
Bachelor of Science - Business Administration and Marketing
Niagara University