Alanna Gilson
Bay Area,California
Summary
Experienced, rare-find, “Polished & Scrappy” Technology Services Sales Leader interested in pillar revenue generator position in a well-funded company.
Overview
13
13
years of professional experience
Work History
VP Technology Services
Quatrro Business Support services
San Mateo
10.2020 - Current
- Manage MSP SME Business Development and Sales: National Territory
- $4M New B2B Business in Private Equity, Life Sciences and a variety of Business and Manufacturing Verticals
- Manage Sales Activity, Referral Partners, Sales Strategy and Lead Gen
- Lead Content, Production, Design Development & Execution for: Social Channels, E-Newsletters, Videos, Blogs and Podcasts
- Digital Media Strategy and Executions (SEO, SEM, Google Analytics)
Senior Digital Marketing Consultant
USAToday/Gannett Publishing/LocaliQ
San Francisco
01.2019 - 01.2020
- Consulted with SME's to grow their client base and overall digital strategy
- SEM, Website Development, Targeted Display, Social Ads, Youtube, OTT
- $200K in total contract revenue in first 3 months
- President’s List as Top Seller, Q2 and Q3 2019
- Developed Alternative/Functional Medicine, Health, Education, SF Tourism Verticals
Senior Global Partnerships Manager
ArcSoft (Perfect365 Mobile)
San Francisco
04.2016 - 07.2018
- Lead Global Programmatic Partnerships and Custom In-App Branded Sponsorships, White Label, Mobile Integration Partnerships: Data, User Acquisition, Monetization
- Achieved $750K New Business in first Six Months and $3 Million over 2 years
- Interfaced across all departments: Sales, Account Management, Operations, Legal, Finance, Product, Engineering, Marketing and Public Relations
- Campaign Strategy, Sales Development Proposals
- Attended Trade Shows and National Business Travel
- Relationships with Networks, Mobile Agencies, Digital Agencies and Major Direct Clients, Web and App Publishers
- Display Advertising, Mobile, Programmatic and Social Media
Senior National Sales Executive
Monster Worldwide
San Francisco
02.2014 - 02.2015
- Managed west coast territory and New Business Development for FASTWEB
- Consultative and strategic sales approach to develop new national key accounts
- Achieved completely new portfolio of $675K within first 9 months with clients such as Dr. Pepper, Best Buy and Amazon and managed total $1.2 million book of business
- Multi-platform sales for High Impact Digital Units
VP National Sales and Marketing
SF Media Co.
San Francisco
06.2011 - 02.2014
- Increased business by 140% within first 3 months and consistently met and exceeded sales goals
- Promoted within first 6 months as a recognized top seller by management/ownership
- Managed $15 Million in Revenue across multiple traditional and digital media platforms: National, Regional and Local Sales
- Hands on manager with running list of accounts responsible for team of 5 Reps, and innovative marketing partnerships
Skills
- Sales and Marketing Leadership
- New Business Development
- Account Management
- Proposal Development
- IOS and Android Proficient
- M365 and Google Suite Applications
- Experienced in various CRM Applications
- B2B/B2C
- Full Sales Cycle
- Deep Client/Agency Contacts
- Local, Regional, National and LATAM/APAC Sales
- Broad Vertical Background
Experience and Training
- Santa Barbara City College – Art and Design
- Digital Sales Training Certification
- SPIN Sales Management Training
- Google Analytics Training
- Canva Design
- Social Media Analytics
References
Available on request.
Timeline
VP Technology Services
Quatrro Business Support services
10.2020 - Current
Senior Digital Marketing Consultant
USAToday/Gannett Publishing/LocaliQ
01.2019 - 01.2020
Senior Global Partnerships Manager
ArcSoft (Perfect365 Mobile)
04.2016 - 07.2018
Senior National Sales Executive
Monster Worldwide
02.2014 - 02.2015
VP National Sales and Marketing
SF Media Co.
06.2011 - 02.2014