Alastair Fletcher
Ashland,OR
Summary
Product Leader in fintech and payments, expertise in card-present acceptance, Android SmartPOS ecosystems, and multi-acquirer orchestration platforms. Experienced in scaling Platform-as-a-Service models, designing revenue architecture, and accelerating enterprise onboarding. Strong commercial operator with expertise in pricing strategy, partner monetization, certification management, and GTM execution across US and international markets.
Overview
20
20
years of professional experience
Work History
Director of Product
Aevi
12.2025 - Current
- Leading a cross-functional Go To Market unit integrating Product, Engineering, Pre-Sales, and Operations into a unified revenue funnel.
- Productised bespoke integration work into scalable modules, converting $300k one-off services into $500k recurring ARR within the first quarter.
- Implemented structured lead qualification and onboarding gating, reducing time-to-pilot and improving resource allocation efficiency.
- Putting partnerships into the core of Aevi's strategy, activating revenue share agreements and co-sell sales channels.
- Delivering investor-aligned roadmap linking capital investment to measurable ROI within twelve to eighteen months.
- Payment Platform as a Service for card present payment acceptance and orchestration.
Head of Product
Aevi
10.2022 - 12.2025
- Owned full Payment Platform-as-a-Service product strategy for card-present orchestration.
- Productised Payment, Data, and Device Management modules into unified PaaS offering.
- Defined vertical-specific propositions enabling Sales to target ISVs, SMB merchants, and enterprise acquirers.
- Reduced contract-to-pilot time by 60% through structured onboarding redesign.
- Re-engineered pricing and commercial agreements, stabilizing base revenue and redirecting new customer revenue toward innovation.
- Improved conversion rates via tighter Sales-Product qualification frameworks.
- Oversaw roadmap across payment acceptance, device management, integrations, and platform APIs.
- Payment Platform as a Service for card present payment acceptance and orchestration.
Senior Product Manager
Spreedly
10.2021 - 10.2022
- Led Local & Alternative Payment Method strategy within payment orchestration platform, launching ten LPM/APMs via partner aggregators and direct connections, enabling processor-agnostic access.
- Initiated and delivered both 'Pay by PayPal' and Mastercard 'Click to Pay' solutions for specific gateways, creating a new asynchronous payment module that has since been used to expand this offering across more connected gateways.
- Negotiated commercial and contractual agreements including buy rates, revenue share, and legal terms.
- Delivered PayPal and Mastercard Click to Pay integrations using newly designed asynchronous payment module.
- Defined Open Banking and BNPL partner strategy.
- Managed strategic relationships with large acquirers.
- Digital Payment Methods and Orchestration.
Product Manager
Aevi
02.2018 - 10.2021
- Owned AEVI SmartPOS platform including Device Management System (DMS), payment apps, and marketplace ecosystem.
- Managed multiple payment applications across international partners and in-house teams.
- Led certification across six countries for Android SmartPOS payment apps.
- Delivered US rollout with major acquirer bank.
- Enabled device-agnostic marketplace supporting large US acquirer production deployment.
- Integrated marketplace with BI systems, provisioning warehouses, and software provider platforms.
- Aevi SmartPOS Platform, including Device Management, Payment Apps, and App Marketplace.
Technical Product Owner
Vodafone Group
02.2017 - 02.2018
- Led technical roadmap for Vodafone Start multi-channel platform.
- Launched Android native app integrated with Vodafone ID (OpenID Connect).
- Directed migration from on-prem data centre to AWS cloud infrastructure.
- Managed scrum-of-scrums delivery model across distributed teams.
- Consumer Products and Services.
Product Manager
Vodafone Group
04.2014 - 02.2017
- SaaS Product: Charge-To-Bill platform user interface (Payment Page), partner integration, and transaction history.
- Emerging Technologies.
Business and Technical Analyst
Vodafone Group
08.2011 - 04.2014
- SaaS Product: Vodafone Identity Management Single Sign On (IDM SSO) for internationally offered Vodafone Services.
- Emerging Technologies.
PADI Dive Instructor (MSDT) #498666
PADI Scuba Diving Centres
02.2009 - 03.2011
Graduate Business Analyst
Atos Origin
09.2006 - 09.2008
- Customer Relationship Management Practice.
Education
MSc - Computer Science
University of Bath
UKBSc (Hons) - Natural Sciences
University of Bath
UKAgile Project Manager Practitioner (APMG) - undefined
APMG International
UKProfessional Scrum Master (PSM) - undefined
Scrum.org
UKPADI Dive Instructor (MSDT) - undefined
Aquatica
Cairns, AustraliaSkills
- Card-Present Payment Orchestration
- Multi-Acquirer & Gateway Integrations
- Android SmartPOS & Device Estate Management
- Platform Commercialization & ARR Growth
- Pricing & Revenue Model Design
- Enterprise GTM & Sales Enablement
- Payment Method Strategy (LPMs, Wallets, Open Banking)
- EMV & Certification Oversight
- Cross-Functional Leadership
- Investor & Board-Level Roadmapping
Timeline
Director of Product
Aevi
12.2025 - Current
Head of Product
Aevi
10.2022 - 12.2025
Senior Product Manager
Spreedly
10.2021 - 10.2022
Product Manager
Aevi
02.2018 - 10.2021
Technical Product Owner
Vodafone Group
02.2017 - 02.2018
Product Manager
Vodafone Group
04.2014 - 02.2017
Business and Technical Analyst
Vodafone Group
08.2011 - 04.2014
PADI Dive Instructor (MSDT) #498666
PADI Scuba Diving Centres
02.2009 - 03.2011
Graduate Business Analyst
Atos Origin
09.2006 - 09.2008
BSc (Hons) - Natural Sciences
University of Bath
Agile Project Manager Practitioner (APMG) - undefined
APMG International
Professional Scrum Master (PSM) - undefined
Scrum.org
PADI Dive Instructor (MSDT) - undefined
Aquatica
MSc - Computer Science
University of Bath