Albrecht Catalan

Energetic and innovative leader with a proven track record in developing and implementing comprehensive strategies for inclusive fitness programs and events. Increased client participation, engagement, and retention by creating a collaborative and results-driven environment. Experienced in all aspects of fitness operations, including attracting and selling programs to new clients and funneling existing clients into repeat participants. Known for building strong relationships with associations, partners, managers, and the broader community to foster a welcoming and inclusive environment. Skilled in leading high-performing teams with the use of technology, while also being a contributing team player. Committed to fostering a positive and collaborative work culture that consistently achieves high levels of performance and productivity to meet goals.

• Program Director, Jacksonville Beach Tennis Club Sypiar, Jacksonville Beach, FL, 2017-01-01, Present, Orchestrated fitness programming to provide outstanding customer service. Paired innovative partnerships with technology to allocate resources efficiently to achieve operational excellence and provide immediate, consistent communication with athletes. Created new programs and SOP. Enhanced involvement in clinics and fitness memberships by 50% during the initial year. Drove initiatives for 500 members, including twenty league teams and 1,000 players each month. Partnered with TRCo, TLC Marketing with Olive Garden, over the counter medicines to gain new players nationwide.
• Tennis Lead, City of Jacksonville, Jacksonville, FL, 2014-01-01, 2016-12-31, Successfully managed and instructed tennis programs at a sixteen-court tennis facility. Maintained seamless communication channels between captains, league teams, and patrons. Conducted market research and trend analysis, identifying strategic growth opportunities. Achieved 70% growth in programming and net income within two years. Managed tournaments and team-building events to drive engagement and camaraderie. Supervised facility maintenance and desk staff operations.
• Senior Manager, United Southern Alliance Tennis Federation, Jacksonville, FL, 2013-01-01, 2015-12-31, Created infrastructure for non-profit to provide tennis clinics and events for the underserved. Discreet decision making with competing needs and priorities. Collaborated with city-wide associations, communities, schools and Special Education Teachers to matriculate players instructional tennis services to utilize public parks and serve as ambassador. Secured yearly contracts for multiple venues and provided creative solutions to maximize participation and retention. Procured Board Members, Volunteer Staff, and Tennis Instructors.
• Tennis Director, Beaches Tennis, Jacksonville Beach, FL, 2008-01-01, 2013-12-31, Supervised managers and fitness programs across multiple venues in three cities. Developed key relationships to identify and address program needs. Introduced hundreds of new tennis players to the sport each year. Nurtured professional relationships, characterized by courtesy and efficacy. Initiated Combine Performance and Strength Training, Cardio Tennis to Northeast Florida, two new Tennis Welcome Centers. Directed USTA Playday, which introduced 300 new players in a single day transforming participants into repeat lessons.

• Certified Personal Trainer, National Council on Strength and Fitness
• Life Coach - International Association of Coaching
• Elite Professional, United States Professional Tennis Association
• CPR / AED / First-Aid, National CPR Foundation