Aldo C. Colon
Tampa,FL
Summary
Strategic Partnerships Manager with over 6 years of experience in revenue generation through strategic alliances and partner ecosystem development. Successfully launched programs exceeding $1M, negotiated enterprise agreements, and expanded partner channels to achieve measurable ROI. Expertise in pipeline management, analytics-driven marketing strategies, and cross-functional collaboration across Product, Marketing, and Legal teams. Bilingual in English and Spanish, enhancing communication and partnership opportunities.
Overview
6
6
years of professional experience
Work History
Loyalty Partnerships Manager
Choice Hotels International
09.2022 - 01.2025
- Developed end-to-end strategy and go-to-market execution for nationwide loyalty dining program, generating over $1 million in annual revenue.
- Renegotiated major rental car partnership, enhancing commercial terms and achieving 53% year-over-year revenue growth.
- Revitalized three dormant enterprise partnerships, restoring $650,000 in annual revenue through strategic pricing and marketing alignment.
- Collaborated with Product, Legal, Analytics, and Brand teams to implement food-delivery integration across U.S. portfolio.
- Led joint marketing initiatives with partners through email campaigns and in-app placements, driving incremental bookings while optimizing customer acquisition costs.
Franchise Business Consultant / Sales Coordinator
The Spice & Tea Exchange
03.2021 - 01.2022
- Boosted franchise sales by 20% through strategic partner marketing, SEO optimization, and targeted outreach.
- Advised 10 franchise locations, achieving revenue growth of 14% above system average.
- Secured regional marketing partnerships that enhanced local market performance by 11%.
- Developed CRM email templates and sales enablement materials, increasing lead response rates by 7%.
Partner Marketing Analyst
24-7 Intouch (Carhartt Account)
08.2019 - 04.2020
- :Designed partner email strategy, achieving 97% customer approval and boosting engagement.
- Developed growth initiatives generating over $100K in quarterly sales.
- Produced training resources, raising internal assessment scores by 10%.
Logistics Account Executive
Total Quality Logistics
12.2018 - 07.2019
- Oversaw client accounts exceeding $500K, strengthening relationships with key stakeholders.
- Negotiated pricing and service agreements to enhance margins and retention rates.
- Directed full sales cycle from prospecting through contract execution to ongoing account growth.
Education
Master of Communication Management - Digital Marketing Analytics
University of Southern California (USC)
Los Angeles, CA01.2021
Bachelor of Arts - Economics, Business Administration
University of Florida (UF)
Gainesville, FL01.2018
Skills
- Strategic partnerships
- Business development
- Partner marketing
- Go-to-market strategy
- Contract negotiation
- Pipeline management
- Salesforce and CRM
- Google Analytics
- SQL proficiency
- Stakeholder management
- Loyalty program development
Languages
- Native English
- Fluent Spanish
Timeline
Loyalty Partnerships Manager
Choice Hotels International
09.2022 - 01.2025
Franchise Business Consultant / Sales Coordinator
The Spice & Tea Exchange
03.2021 - 01.2022
Partner Marketing Analyst
24-7 Intouch (Carhartt Account)
08.2019 - 04.2020
Logistics Account Executive
Total Quality Logistics
12.2018 - 07.2019
Master of Communication Management - Digital Marketing Analytics
University of Southern California (USC)
Bachelor of Arts - Economics, Business Administration
University of Florida (UF)