Hi, I’m
Aleah Wilson
Columbus,OH
Summary
Multi-talented Marketing Specialist enthusiastic about applying diverse skills to all areas of marketing. Flexible team player knowledgeable about both traditional and digital marketing strategies.
Overview
8
years of professional experience
Work History
Lifestyle Communities
Community Engagement Specialist
04.2022 - 12.2022
Job overview
- Reviewed and monitored programs regularly and coordinated resources and materials.
- Conducted surveys and analyzed data and prepared and maintained reports and records for all online reputation sources.
- Coordinated and implemented various community engagement activities.
- Developed and implemented community engagement requirements and programs.
- Contributed to work plans, reports, success stories and other deliverables.
- Oversaw professional social media messaging through content development, follower engagement, social listening, trend analysis and by leveraging competitor research.
- Created unified messaging of public relations efforts in conjunction with advertising campaigns by working closely with marketing peers.
- Grew revenue by 3% by planning and executing cross functional, community events.
The Goat At Lifestyle Communities
Local Store Marketing Coordinator
09.2017 - 04.2022
Job overview
- Created customized marketing materials to increase product awareness.
- Identified appropriate marketing channels and target customers for campaigns.
- Coordinated with social media, public relations and other teams to execute product introductions.
- Maximized advertising efforts by developing content for media relations, corporate communications and social media posts.
- Wrote engaging and successful marketing, advertising and website copy.
- Tracked key metrics and developed spreadsheets and data models.
- Mentored and guided executive team during business development decision-making to optimize profitability, marketing strategy and communications planning.
- Trained incoming team members in restaurant operations.
- Worked with Vice President to design campaigns for new market entries, resulting in 15% increase in forecasted sales.
- Adapted marketing plans to specific audiences based on demographic and competitor research.
- Worked on influencer and social media marketing campaigns to increase online followers by 38%
The Goat At Lifestyle Communities
Service Manager
09.2014 - 09.2017
Job overview
- Met with guests to discuss service needs and offer available solutions.
- Maintained team productivity and quality of service by establishing and maintaining clear benchmarks.
- Monitored team performance, adhered to service level agreements (SLAs) and provided detailed job training.
- Trained 50+ less-skilled service workers on standards, efficiency and conflict resolution for best-in-class customer service.
- Set and administered department budgets for expenditures, materials and labor.
- Efficiently assisted service workers with problematic transactions to maintain customer satisfaction and quickly rectify issues.
- Enhanced customer satisfaction ratings by motivating team members to strengthen quality and increase productivity.
- Managed efficient teams of up to 30 employees.
- Kept track of inventory, ordering and vendor relationships.
- Curated guest events with multiple vendor partnerships, leading to an overall guest satisfaction and sales growth of 20%
Education
Wright State University, Dayton, OH
Bachelor of Arts from Digital Communications And Media
Skills
- Public Relations Strategy
- Business Trend Identification
- Social Media Platforms
- Special Events
- Evaluation of Marketing Campaigns
- Developing Presentations and Reports
- Social Media Campaign
- Marketing Analytics
- Promotions Planning Skills
- Event Logistics
- Website Copy
- Brand Development and Marketing
Timeline
Community Engagement Specialist
Lifestyle Communities
04.2022 - 12.2022
Local Store Marketing Coordinator
The Goat At Lifestyle Communities
09.2017 - 04.2022
Service Manager
The Goat At Lifestyle Communities
09.2014 - 09.2017
Wright State University
Bachelor of Arts from Digital Communications And Media
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