Alejandra Aranda
Houston,Texas
Summary
Hard working marketing and sales representative with over 15 years of experience and strong relationship building skills driven to boost company revenue through creative techniques. Organized and diligent, with excellent bilingual written, oral and interpersonal communication skills.
Overview
19
19
years of professional experience
Work History
On Premise Sales and Marketing Specialist
Red Bull USA
Houston, TX
02.2022 - Current
- Drive volume growth, while meeting and exceeding target goals.
- Manage total volume responsibility against monthly, quarterly, and annual plans.
- Set up and execute programs and promotions in key accounts.
- Identify and drive distribution opportunities at retail increasing reach by 3 new account per week.
- Develop strong relationships with on premise account owners in top 60 accounts.
- Install & distribute Red Bull coolers, POS, along with other marketing items to increase brand awareness and sales.
Beyond Beer Brand Manager
Silver Eagle Distributors
Houston, TX
05.2021 - 02.2022
- Provided sales teams with brand sell-ins materials, support and managed monthly objectives.
- Created Sales incentives around new product launch
- Managed special programs with AB team to ensure targets were achieved.
- Ensured sufficient inventory and displays to meet chain mandates and brand plans.
- Managed and presented weekly and monthly touchpoints with AB managers on agreed KPIs.
Red Bull Brand Manager
Silver Eagle Distributors
Houston, TX
04.2016 - 05.2021
- Increased Red Bull distribution in non-buyer accounts across Houston Market.
- Completed ride with sales calls to ensure teams were educated on product specs and placement strategies.
- Installed & distributed Red Bull coolers, POS, along with other marketing items to increase brand awareness and sales.
- Attended monthly reviews to analyze and present data trends to stakeholders.
- Assisted with planning of various Red Bull events, promotions, and festivals.
- Created quarterly Incentives around KPI goals.
- Researched and identified new opportunities for product and brand development.
On Premise Strike Sales
Silver Eagle Distributors
Houston, TX
08.2012 - 03.2016
- Executed sales calls on 110 accounts on weekly basis to increase sales and improve relationships.
- Met monthly distribution and volume goals for various suppliers.
- Distributed PPG to customers to increase brand awareness and knowledge.
- Coordinated with agencies on promotional events and trade shows.
- Handled customer concerns and issues by answering questions and escalating major problems to supervisor
On Premise Modelo Strike Force
Silver Eagle Distributors
Houston, Texas
06.2011 - 08.2012
- Strategized POS placements and sell-in featured specials to obtain first position brand dominance.
- Grow volume in target accounts by 10%.
- Conducted on-premise marketing promotions at over 100 target accounts in Houston market.
- Coordinated with agencies on promotional events and trade shows.
Promotional Brand Ambassador
Free Lance/Various Agencies
Houston, TX
01.2005 - 03.2011
- Communicated product information with confidence and educated consumers about products.
- Increased brand awareness through event marketing, demonstrations, sales, and brand promotion.
- Approached strangers and interacted in natural conversation with goal of developing brand loyalty.
- Executed promotional activities including set up and tear down at events for promotional agencies.
- Maintained exceptional professionalism with client and customers.
Education
No Degree - Graphic Design
Lone Star College
Houston, TX2024
No Degree - Graphic Design
Putnam Career And Technical Center
Eleanor, WV01.2002
Skills
- Territory growth
- Strategic planning
- After sales support
- Marketing familiarity
- Flexible schedule
- Energetic
- Resolution-oriented
- Social media savvy
Skills
Bilingual in English and Spanish (written and oral), team oriented, proactive, Houston Market, problem solving, sales and working knowledge of Microsoft Business and Social Media Platforms.
Timeline
On Premise Sales and Marketing Specialist
Red Bull USA
02.2022 - Current
Beyond Beer Brand Manager
Silver Eagle Distributors
05.2021 - 02.2022
Red Bull Brand Manager
Silver Eagle Distributors
04.2016 - 05.2021
On Premise Strike Sales
Silver Eagle Distributors
08.2012 - 03.2016
On Premise Modelo Strike Force
Silver Eagle Distributors
06.2011 - 08.2012
Promotional Brand Ambassador
Free Lance/Various Agencies
01.2005 - 03.2011
No Degree - Graphic Design
Lone Star College
No Degree - Graphic Design
Putnam Career And Technical Center
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