Summary
Overview
Work History
Education
Skills
Timeline
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ALEJANDRA SALAZAR

Miami Beach,USA

Summary

Trilingual (Spanish, French and English) Commercial Executive with MBA - Strong leadership, communication and Management skills. Over 10 years of proven Sales experience in Travel Retail and Local Markets for Perfumes, Cosmetics, Fashion, Luxury Goods and Wine and spirits. Computer proficiency (Office, Internet, Outlook)

Diligent [Desired Position] with proven track record of leading high-performing sales teams and driving revenue growth. Expert in developing strategic sales plans and fostering client relationships. Demonstrated ability to utilize negotiation and leadership skills to achieve targets and enhance team performance.

Overview

19
19
years of professional experience

Work History

Executive Sales Director

Shiseido Group
02.2019 - Current
  • Collaborated with cross-functional teams for effective product launches and marketing initiatives.
  • Boosted sales revenue by implementing innovative strategies and maintaining strong client relationships.
  • Demonstrated resiliency adapting quickly changing markets adjusting strategies accordingly achieving desired results.
  • Optimized pricing structures based on competitor analysis to achieve maximum profitability without compromising quality or service levels.

International Senior Key Account Manager – Dufry all Americas including Canada

PERNOD RICARD TRAVEL RETAIL AMERICAS
11.2015 - Current
  • Responsible for achievement of volume, margin objective, developing, planning and implementing commercial strategies for the Duty Free accounts across all the Americas. Overachieved F17/F16 volumes turnover by +50% versus budget +30% and F18/F17
  • Financial responsibility for P&L down to CAP S/T
  • Directs negotiations with global customers on pricing, investments, spaces and promotions
  • Manage 3 Key Account Managers, 13 Brand Ambassadors
  • Responsible for the communication between upper management and making sure goals are executed.

Key Account Manager

SAFILO GROUP – LATIN AMERICA DIVISION
04.2014 - 11.2015
  • Company Overview: (Worldwide leader in the premium eyewear sector with 23 Brands as DIOR- FENDI-JIMMY CHOO-MARC JACOBS-GUCCI-ETC)
  • Responsible for the development of Key Optical Accounts, Chains and distributors within the Latin American market.
  • Developed sales strategies and action plans maintaining a long-term profitable growth for the company and overachieving 2014/2013 sales turnover in +30%
  • Reestablished and restored business relationship and trade-marketing plans, executing activities in all accounts after several months of inactivity.
  • Negotiated and evaluated contracts with key accounts as Colombia, Peru and Ecuador and opened new accounts and Franchises such as Fossil Boutique and Jimmy Choo Boutique in Chile.

Senior Area Manager Caribbean and French Antilles for EUROITALIA – INTERPARFUMS GROUP – BURBERRY – ELIZABETH ARDEN GROUP – OSCAR DE LA RENTA

ESSENCE CORP – BEAUTY DIVISION
01.2012 - 04.2014
  • Responsible for 100 clients in Travel retail and local market with 13 millions in sell-in.
  • Supervised and controlled expenses based on monthly basis.
  • Achieved a great result with an increase of sell in of 6% on 2012 vs. 2011.
  • Managed, supervised and evaluated a team of six persons (4 Commercial Assistants, 2 Area Managers)
  • Developed, evaluated and approved client’s marketing activities and trade promotions.
  • Planned and conducted impactful global launches and agreements to boost sell out, clean slow movers and old stock with key clients as Dufry, Aldeasa, Penha group (Aruba, Curacao, San Marteen)
  • Set and monitored sales targets regularly, including quantitative factors (ex-factory and wholesale commitments, forecasting, support budget investments, pricing) and qualitative elements (Distribution/launches/ merchandising) relating to brand and product image.

Area Sales Manager Central and South America (Local Market) for Clarins – Thierry Mugler – Azzaro– Porsche Design-Swarovski

ESSENCE CORP – CLARINS GROUP DIVISION
04.2010 - 12.2011
  • Responsible for distributors P&L’s, local A&P’s, forecasting and sales Budgets
  • Coaching distributors and Brand managers to accomplish brands’ goals.
  • Managing brands positioning, product’s introduction, training, launches and promotional support.
  • Negotiated prices, quantity and spaces in POS
  • Implemented efficient marketing plans and forecasting tools which generated increased sales and provided value added service to the customers.
  • Contributed to accomplish collection and goal sales in the area by monitoring customers and constant direct communication.
  • Improved market share and contributed to business development in the area.
  • Managed 1 Commercial Assistant, 2 international trainers and 2 international makeup artists for the region.

Account Executive, Northern, Central Latin America & French Antilles (Local market & Travel Retail)

LVMH GROUP - KENZO PARFUMS
05.2008 - 04.2010
  • Responsible of the Marketing Plan implementation.
  • Prepared periodic style studies and sales reports within the different clients.
  • Responsible for the BA Management and training.
  • Improved and assured visibility of the brand and product merchandising on the point of sale.
  • Coordinated the well execution of HPP, SPP for new product launches.
  • Contributed in the preparation of budgets, forecast and P&L.
  • Planned and conducted promotions and launches with clients: windows, animations, press events, contests.
  • Developed good business relation with clients and sales force

Sales Assistant for the Caribbean (Travel Retail and Local Market)

LVMH GROUP – PARFUMS GIVENCHY
11.2006 - 04.2008
  • Assisted in account management and maintaining outstanding relationships with clients, ex: DUFRY, POM, WEST INDIES
  • Created and analyzed reports to monitor account performance vs. targets and managed stock accordingly
  • Responsible for managing quotas, forecasts and databases that ensured updated information for account management in the Caribbean Sector
  • In charge of outstanding follow-up, invoicing, suppliers payment process, claims/returns
  • Designed and coordinated brand launches to assure visibility in TR and LM
  • Collaborated on event and training logistics
  • Proficient use of SAP, ORION

Education

Master - Business Administration

Universidad del Desarrollo-Chile / Babson College-Boston
12.2004

Bachelor - Business Engineering Bachelor of Business Administration and Finances

ESPE Escuela Politécnica del Ejército
Quito, Ecuador
12.2002

Skills

  • Sales strategy implementation
  • Negotiation expertise
  • Sales presentations
  • Sales training

Timeline

Executive Sales Director

Shiseido Group
02.2019 - Current

International Senior Key Account Manager – Dufry all Americas including Canada

PERNOD RICARD TRAVEL RETAIL AMERICAS
11.2015 - Current

Key Account Manager

SAFILO GROUP – LATIN AMERICA DIVISION
04.2014 - 11.2015

Senior Area Manager Caribbean and French Antilles for EUROITALIA – INTERPARFUMS GROUP – BURBERRY – ELIZABETH ARDEN GROUP – OSCAR DE LA RENTA

ESSENCE CORP – BEAUTY DIVISION
01.2012 - 04.2014

Area Sales Manager Central and South America (Local Market) for Clarins – Thierry Mugler – Azzaro– Porsche Design-Swarovski

ESSENCE CORP – CLARINS GROUP DIVISION
04.2010 - 12.2011

Account Executive, Northern, Central Latin America & French Antilles (Local market & Travel Retail)

LVMH GROUP - KENZO PARFUMS
05.2008 - 04.2010

Sales Assistant for the Caribbean (Travel Retail and Local Market)

LVMH GROUP – PARFUMS GIVENCHY
11.2006 - 04.2008

Bachelor - Business Engineering Bachelor of Business Administration and Finances

ESPE Escuela Politécnica del Ejército

Master - Business Administration

Universidad del Desarrollo-Chile / Babson College-Boston

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ALEJANDRA SALAZAR