ALEJANDRA M. DOYLE A.

• Attention and management of retails and clients in Colombia, Ecuador and Guatemala.
• Achieve budget compliance for the targeted regions and the entire LATAM region.
• Support in the management of Distributors in the Region.
• Coordination and management of third parties such as Eficacia, Sancho and Redwin.

Achievements

• 8% CAGR growth in NS, 2024 vs. 2018.
• Sustained growth in profitability year after year, achieving 155% growth from 2018 to 2024.

• Manage and negotiate the key account of Grupo EXITO S.A.
• Communicate and guarantee the fulfillment of the negotiation agreed with the retail at national level.
• Coordinate and direct the group of salespeople and merchandisers in the Antioquia region.
• Develop and negotiate with local chains and independent supermarkets.
• Ensure compliance with the sales budget for the supermarket channel in the Antioquia area.

Achievements

• Double-digit growth and strengthening of the relationship with Grupo Exito.
• Development and growth of the Antioquia region.
• Consolidation of Perfect Execution plans at points of sale.

• Developed engaging lesson plans aligned with curriculum standards.

• Ensure the implementation of all promotional and launch activities at the points of sale through the coordination and monitoring of the 5 P's.
• Manage the logistics of the POP material warehouses, dispatches, deliveries and pick-ups.
• Interview, select and lead the group of promoters.

• In charge of transmission process of Grupo EXITO S.A.
• Customer service and attention Grupo EXITO S.A.

• In charge of logistic development in merchandise shipments inside and outside the United States.
• Management of the company's customer database.