ALEJANDRA YAÑEZ
Brownsville
Summary
Broadcast media professional with strong track record in delivering compelling news and stories. Skilled in on-air presentation, news writing, and live reporting, with keen ability to adapt to evolving situations. Known for fostering teamwork, clear communication, and consistently driving results. Reliable, flexible, and adept at managing high-pressure environments to ensure accurate and timely messages to the Rio Grande Valley.
Overview
8
8
years of professional experience
Work History
Anchor/Digital Content Marketing Manager
Nexstar Media, CBS4, NBC23, ValleyCentral.com
Harlingen, TX
06.2022 - Current
- Led news anchoring for NBC 23, delivering timely and accurate information to viewers.
- Directed production of newscasts, ensuring timely delivery and high-quality content.
- Analyzed performance and engagement analytics across website, CTV app, mobile app, and social media platforms.
- Oversaw a team of five to enhance productivity and achieve project goals.
- Evaluated and modified text for accuracy, coherence, and overall quality.
- Developed a network of contacts across the Rio Grande Valley
- Executed comprehensive social media posting strategy across all platforms.
- Oversaw website management, including maintenance and design enhancements.
Staff Writer
The McAllen Monitor Newspaper
McAllen, TX
05.2021 - 12.2021
- Reported weekend news and community stories for daily newspaper, ensuring comprehensive coverage of events.
- Coordinated interviews with relevant sources to enhance narrative depth and accuracy.
- Assessed assignments and evaluated leads to generate compelling story ideas.
Reporter
UTRGV Student Media Department: The Rider Newspaper
Brownsville, TX
07.2019 - 07.2021
- Compiled comprehensive reports on weekly on-campus and off-campus events, news, and issues.
- Ensured compliance with Associated Press and newspaper standards in all published materials.
- Generated compelling story concepts to support engaging weekly content.
Lab Intern
Brownsville Public Utilities Board
Brownsville, TX
01.2018 - 05.2018
- Conducted water quality tests utilizing standard lab equipment and protocols. Monitored water levels for e-coli, hardness, calcium, chlorides, and conductivity. Performed daily titrations to evaluate water quality. Conducted tests to verify adherence to safety standards.
- Assisted in maintaining laboratory compliance with safety and regulatory standards.
- Collaborated with senior staff to analyze data and prepare reports on findings.
Education
Master of Liberal Arts - Literature and Cultural Studies
The University of Texas Rio Grande Valley
Brownsville, TX12-2026
Bachelor of Liberal Arts - English
The University of Texas Rio Grande Valley
Brownsville, TX05-2022
Skills
- Strong written and verbal communication
- Experienced in AP Style guidelines
- Strong story teller
- Proficient in Analytics and Data Analysis
- Bilingual: English and Spanish
- Experienced with Microsoft Office and Adobe tools
- Public Speaker
- Over three years of management experience
- Proficient in social media management
Languages
English
Native or Bilingual
Spanish
Professional Working
Timeline
Anchor/Digital Content Marketing Manager
Nexstar Media, CBS4, NBC23, ValleyCentral.com
06.2022 - Current
Staff Writer
The McAllen Monitor Newspaper
05.2021 - 12.2021
Reporter
UTRGV Student Media Department: The Rider Newspaper
07.2019 - 07.2021
Lab Intern
Brownsville Public Utilities Board
01.2018 - 05.2018
Master of Liberal Arts - Literature and Cultural Studies
The University of Texas Rio Grande Valley
Bachelor of Liberal Arts - English
The University of Texas Rio Grande Valley