Alejandro Rueda
Chula Vista,CA
Summary
Accomplished Sales Manager offering 20 years of experience developing and maximizing sales. Diligent in building and retaining accounts by providing support and attentive service. Marketing strategies, product promotion and merchandising to achieve market penetration.
Overview
23
23
years of professional experience
Work History
Business Development Manager
Tropicale Foods
06.2019 - 10.2024
- Manages a geographical sales territory ensuring that independent and regional account business is developed and budgeted sales and profit objectives and achieved
- ability to manage, develop, and enhance new and existing customer accounts
- ability to work well independently
- Identify and research potential clients, develop and maintain client relationships
- Builds additional business with current customers through product penetration in order to maximize profitability of individual accounts
- Successfully introduces products in hotels, universities, recreational parks and school districts and major retail stores
Business Development Manager
La Michoacana Ice Cream
08.2017 - 08.2019
- Plan, direct, or coordinate the actual distribution movement of a product or service to the customer
- Coordinate sales distribution by establishing sales territories, quotas, and goals for new markets
- Developed strong working relationships with distributors and vendors for the purpose of opening accounts, maintaining, and expanding our brand
- Worked in various regions of California, Nevada, and Arizona promoting the distributors in key cities
- Built a solid relationship with walmart through DSD and working with their distribution centers to achieve promotion of various products
District Manager
Tropicale Foods
01.2007 - 07.2017
- Managed distribution facilities and warehouse operations for a multi-channel Ice Cream company
- Developed the DSD route from one route up to six routes using logistics GPS software, UPS logistics
- Routes included San Diego and the Imperial Valley County
- Acquired vendor number at Albertsons introducing products in SOuthern California stores
- Established a corporate relationship with Costco Mexico ultimately collaborating with Costco US (La Jolla, CA) in order to achieve the introduction of specialty products for the successful fulfillment and requirements as needed for sales floor approval in Costco Mexico (32 stores in 2011)
- Successfully obtained additional promotion space within the Kroeger stores creating an increase in sales metric and marketing strategies
Route Sales Representative
Otis Spunkmeyer
01.2002 - 01.2007
- Forged and cultivated strong relationships with customers within fast-paced and constantly moving environment
- Cross-sold additional products to customers depending upon merchandise needs
- Ensured all product displays met company specifications regarding placement, date codes and pricing
- Distribution of product in North County of San Diego and Camp Pendleton
Education
CETYS Universidad
Skills
- Strong communication skills
- Time management
- Sales management
- Leadership
- Sales planning
- Customer relations
- Strategic planning abilities
- Good personal skills
Education
Mexicali, Mexico
Timeline
Business Development Manager
Tropicale Foods
06.2019 - 10.2024
Business Development Manager
La Michoacana Ice Cream
08.2017 - 08.2019
District Manager
Tropicale Foods
01.2007 - 07.2017
Route Sales Representative
Otis Spunkmeyer
01.2002 - 01.2007
CETYS Universidad
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