Aleksandar Bozic

As Senior Manager of Ad Operations at Hard Rock Digital, I owned the operational, measurement, and experimentation foundation supporting mobile and web growth in a highly regulated, app-first environment. I partnered closely with Growth, Product, Analytics, and Engineering teams to enable scalable optimization across acquisition, conversion, and app performance, ensuring reliable data, compliant execution, and measurable business impact.

• Owning end-to-end ad operations and measurement strategy across app and web channels, supporting both paid and organic growth initiatives through accurate tracking and attribution.
• Partnering with Growth and Product teams to align organic growth, acquisition, experimentation, and app performance insights, ensuring learnings informed store listing, conversion, and optimization priorities.
• Leading setup, QA, and optimization of app acquisition campaigns, maintaining high standards for event tracking, attribution accuracy, and platform compliance.
• Supporting experimentation frameworks across creatives, landing experiences, and user flows, translating performance signals into actionable recommendations to improve conversion and engagement.
• Managing attribution and analytics infrastructure, including AppsFlyer and related MMP tooling, enabling visibility into installs, post-install behavior, and downstream retention.
• Collaborating cross-functionally with Product, Engineering, Legal, and Compliance to support app updates, tracking changes, and releases in line with platform and privacy requirements.
• Built and scaled operational workflows for tagging, troubleshooting, and campaign launches, reducing time-to-launch and minimizing data discrepancies.
• Delivering executive-level reporting and insights using GA4, Looker, and BI tools, highlighting trends in acquisition efficiency, conversion, and growth opportunities.
• Serving as the primary point of contact for agencies and media partners, driving accountability, operational clarity, and continuous performance improvement.

As a Director of Conversion Optimization at Caesars Digital, I lead strategic initiatives to improve the end-to-end customer journey across the web and mobile platforms. Focusing on data-driven experimentation, user behavior analysis, and funnel performance, I partner cross-functionally to maximize acquisition efficiency and drive first-time deposits (FTDs) across sportsbook and casino verticals.

• CRO Strategy & Testing: Own the A/B testing roadmap in collaboration with Product, Design, and Marketing teams using tools like Adobe Target and FullStory, directly increasing conversion rates on registration, deposit, and key landing pages.
• ASO: Own and execute the ASO strategy across the Apple App Store and Google Play, driving sustained organic growth across iOS and Android markets.
• Keyword research: ranking optimization, and metadata optimization, aligning in-app events and experiment roadmaps to improve visibility and discoverability across multiple locales.
• Optimize store listing conversion rates through continuous experimentation on icons, screenshots, preview videos, descriptions, and A/B tests.
• Monitor and improve organic installs, impressions, conversion rate (CVR), and retention from app store traffic using performance-driven insights.
• Leverage ASO and attribution tools such as AppsFlyer and MobileAction
• Journey Optimization: Map and audit core user flows from acquisition to activation, identifying drop-off points and friction areas that inform prioritization of experiments and content changes.
• Cross-Functional Collaboration: Align with Product, Engineering, SEO, Paid Media, CRM, and Analytics teams to streamline initiatives across domains and platforms, ensuring test velocity and quality execution.
• Analytics & Reporting: Leverage GA4, Mixpanel, Tableau, and Looker to uncover insights, set benchmarks, and track the performance of experiments against KPIs including CPA, CVR, and FTD growth.
• Domain Overhaul Project: Spearheaded the SEO-led national domain initiative (sportsbook.caesars.com) to improve crawlability, reduce traffic cannibalization, and boost organic rankings, resulting in a 20% increase in organic FTDs.
• Team Leadership: Hire, manage, and mentor a growing team of Conversion Analysts responsible for executing experiments, analyzing results, and contributing to CRO best practices.

As a key member of the Growth Marketing team at Caesars Digital, I played a pivotal role in driving advertising success across multiple channels, leveraging advanced data analytics and innovative marketing strategies to achieve exceptional results.

• Campaign Management: Led day-to-day lifecycle management for web and app campaigns across programmatic, paid display, newsletters, email, social, podcasts, radio, and video channels. Spearheaded campaign optimization strategies resulted in a 25% year-over-year (YoY) increase in ROAS.
• A/B Testing: Designed and executed comprehensive A/B tests through Adobe Target to optimize landing page performance, improving conversion rates by 22% YoY through strategic adjustments to creative formats and targeting criteria.
• Programmatic Advertising: Directed high-impact programmatic campaigns using platforms like The Trade Desk, Display & Video 360, and Campaign Manager 360, achieving a 20% improvement in click-through rates (CTR) and enhancing audience segmentation as well as 14% more efficient CPAs and other KPIs such as CPI and CPR.
• AdTech Integration: Successfully implemented cutting-edge AdTech tools, including Mobile Measurement Platforms (AppsFlyer), and streamlined attribution models, leading to a 60% reduction in reporting discrepancies.
• CTV/OTT Partnerships: Managed the technical onboarding of new CTV/OTT advertising partners, increasing inventory availability by 25% and expanding campaign reach.
• Cross-Functional Collaboration: Partnered with Legal, Compliance, Product, Business Analytics, and Engineering teams to align marketing initiatives with business objectives, ensuring seamless execution and compliance across all campaigns.
• Data-Driven Decisions: Leveraged tools like Google Analytics 4, Mixpanel, Looker, and Tableau to conduct in-depth data analysis, enabling precise reporting and driving actionable insights that enhanced ROAS by 18% YoY.
• Process Optimization: Standardized workflows for tagging, testing, and troubleshooting creative formats, reducing campaign launch times by 30% while maintaining rigorous quality standards.
• Client Relations: Maintained strong relationships with agencies, DSPs, SSPs, and DMPs, fostering collaboration that contributed to sustained revenue growth.

In this performance marketing role, I contributed to the success of one of the largest performance marketing companies in the online gambling industry by driving measurable results through data-driven strategies, technical expertise, and cross-functional collaboration.

• Campaign Lifecycle Management: Owned end-to-end campaign lifecycles, including setup, optimization, and reporting, delivering a 20% increase in conversion rates across multiple affiliate programs and geographies.
• Performance Optimization: Conducted in-depth troubleshooting and implemented conversion rate optimization strategies, resulting in a 15% YoY improvement in lead-to-conversion ratios.
• Project Leadership: Managed high-impact, long-term advertising projects, including initiatives that streamlined workflows and reduced campaign launch times by 25%.
• Team Leadership: Trained and mentored Advertising Operations team members, enhancing team capabilities and supporting a 30% increase in campaign volume handled without sacrificing quality.
• Data Workflow Management: Partnered with SEO, content, technical, and business intelligence teams to manage end-to-end workflows, ensuring seamless data integration across Gambling.com properties.

As a foundational member of the Advertising Operations team, I ensured seamless execution of campaigns while optimizing performance for affiliate partnerships and brand compliance.

• Technical Expertise: Developed a deep understanding of the technical backend and workflows for advertising operations, enabling efficient campaign execution and troubleshooting.
• Affiliate Management: Oversaw the branding and promotion of affiliate partners, maintaining compliance across multiple geographies and casino product offerings, and achieving 10% higher partner retention rates YoY.
• Collaboration Across Departments: Acted as the primary liaison among internal stakeholders (Tech, Sales, SEO, Content, Finance), streamlining communications and ensuring alignment with company goals.
• Quality Assurance: Conducted rigorous QA and pre-launch checks, identifying and resolving issues before launch, reducing error rates by 30%.
• Paid Search, Paid Social & Affiliate Marketing: Supporting all major user acquisition channels by data analysis, budget planning, market insights, LTV, CAC and incrementality testing

VSiN is a local TV, OTT/CTV company based in Las Vegas, NV that was a part of DraftKings TV Network.

• Led end-to-end ad delivery across OTT networks, digital, radio, and TV, ensuring seamless execution and 30% improvement in campaign efficiency.
• Acted as the primary liaison between cross-functional teams and marketing partners, driving collaboration and contributing to a 25% increase in partner satisfaction.
• Owned post-sale advertising delivery, ensuring all campaigns met performance goals and compliance standards, resulting in a 15% reduction in delivery errors.
• Managed inventory control, pre-sales process, trafficking, and reporting, optimizing ad spend allocation and improving reporting accuracy by 20%.
• Oversaw troubleshooting efforts, resolving issues proactively and decreasing campaign downtime by 15%.
• Led and mentored a team of 8+ members, providing training and coaching that resulted in a 40% improvement in team performance.
• Fostered and maintained strong partnerships with key stakeholders, handling all client-facing conference calls and meetings with a 98% client retention rate.

• Managed and optimized cross-channel ad campaigns across digital, radio, and TV networks, achieving a 15% increase in ad performance year-over-year.
• Collaborated with online gambling partners in the US market, providing weekly performance reports that contributed to a 20% growth in conversion rates.
• Conducted rigorous QA of all live campaigns, improving campaign accuracy and reducing error rates by 10%.
• Worked with third-party ad servers (SpringServe) and integrated VAST tags to streamline reporting and tracking, leading to a 25% reduction in reporting time.
• Leveraged performance data to refine strategies, driving a 30% increase in ROI across key campaigns.

Managed and optimized digital advertising campaigns across multiple channels, driving performance growth for high-profile publications, including Chicago Tribune, LA Times, San Diego Union-Tribune, and New York Daily News.

• Campaign Management: Executed end-to-end management of digital paid, email, newsletter, and programmatic campaigns, ensuring on-time delivery and alignment with performance goals.
• Optimization and Analysis: Conducted daily performance analysis and reporting, delivering actionable insights that improved campaign efficiency and ROI.
• Technical Expertise: Troubleshot ad delivery and server issues in collaboration with the Web Ops team, resolving technical challenges to maintain seamless campaign performance.
• Audience Segmentation: Leveraged Data Management Platforms (Lotame, Google Audiences, Krux) to enhance audience targeting, contributing to a 11% increase in engagement rates.
• Process Improvement: Streamlined QA processes for all live campaigns, reducing launch errors by 20% while maintaining compliance with ad specifications.
• 3rd Party Tools and Platforms: Optimized campaigns using tools such as Google Ad Manager, LiveIntent, Teads, AppNexus, and DoubleClick Bid Manager (DBM), achieving a 10% YoY growth in programmatic revenue.

This role underscored my ability to deliver impactful advertising solutions, leverage data-driven strategies, and drive growth through precise campaign execution and technical acumen.