Alena Joyiens
Astoria,NY
Summary
Senior Entertainment Publicist experienced in leading national and international publicity campaigns for artists, festivals, executives, and entertainment brands. Secured top-tier media coverage across television, print, digital, radio, podcasts, and social platforms through effective media relations and strategic communications. Focused on leveraging expertise in artist development, event publicity, and integrated marketing to contribute to organizational growth.
Overview
9
9
years of professional experience
Work History
Senior Account Executive
Shore Fire Media
New York, NY
05.2019 - Current
- Develop and execute strategic publicity campaigns spanning album releases, tours, festivals, television appearances, award campaigns, partnerships, and major announcements.
- Lead integrated publicity campaigns for internationally recognized artists, executives, festivals, and entertainment brands across music, television, live events, and streaming.
- Lead U.S. publicity campaigns for international artists and entertainment properties, including Ado, Carlos Vives, Zipangu, successfully expanding their visibility within the American market.
- Secure national and international media coverage across television, print, digital, radio, podcasts, and broadcast outlets.
- Lead U.S. publicity campaigns for international artists and entertainment properties, including Ado, Balming Tiger, Carlos Vives, Zipangu, successfully expanding their visibility within the American market.
- Coordinated GRAMMY Awards campaigns, managing awards strategy, media outreach, talent logistics, and red carpet publicity to maximize engagement and exposure.
- Manage onsite publicity for major cultural events including Fashion Week, the Super Bowl, music festivals, album launches, press junkets, and media days.
- Collaborate with record labels, management companies, streaming platforms, publicists, agents, and brand partners including Netflix, Hulu, Amazon, Spotify, and major record labels.
- Recruit, interview, mentor, and supervise interns and junior publicists while managing campaign workflows across multiple teams.
- Lead new business presentations and contribute to agency growth through strategic client development.
- Prepared comprehensive campaign reports, media analyses, and executive recaps, providing insights and strategies to clients and senior leadership.
- Clients and campaigns include (but are not limited to): 311, Allen Stone, Alex Ebert, Aly & AJ, Bob The Drag Queen, Bonnie Raitt, Bush, Debbie Gibson, Diane Warren, Kesha, Kool & The Gang, Kylie Minogue, Kyle Gordon, Leila Cobo, ODESZA, Pom Pom Squad, Steve Aoki, The Paradox, Trixie Mattel and Katya, Wrabel, Yo Gabba Gabba.
Music Publicist
Gramophone Media Inc
New York, NY
05.2018 - 02.2019
- Managed publicity campaigns for over 20 artists, enhancing their visibility across diverse genres.
- Developed customized media strategies in collaboration with artists, managers, labels, and marketing teams.
- Crafted press releases, media pitches, artist biographies, and promotional materials to effectively communicate artist narratives.
- Wrote press releases, media pitches, artist biographies, and promotional materials.
- Produced campaign timelines and bi-weekly client reports to track publicity results and optimize media outreach.
Public Relations Intern
BT PR
Brooklyn, NY
01.2018 - 05.2018
- Monitored national and international media coverage for artists including Adele, Shawn Mendes, Kacey Musgraves, AC/DC, Normani, Zedd, etc.
- Produced daily press reports for artist management, labels, and executive teams, ensuring timely communication of media coverage.
- Researched and identified media opportunities to enhance visibility for album campaigns and touring initiatives.
- Maintained television booking databases and identified broadcast opportunities aligned with target demographics to maximize audience reach.
Public Relations Intern
The Chamber Group
New York, NY
09.2017 - 12.2017
- Supported national publicity campaigns for artists including Kygo, Kelly Rowland, Future, La La Anthony, etc.
- Coordinated tour publicity, press events, and red carpet activations to enhance visibility for artists.
- Conducted entertainment industry research and developed targeted media lists to support outreach efforts.
- Collaborated with senior publicists on campaign coordination and media outreach to maximize campaign impact.
Education
Bachelor of Science - Public Relations
St. Johns University
New York, NY05-2018
Skills
- Brand communication
- GRAMMY campaign execution
- Group project support
- Client relationship management
- Social media content creation
- Research tool proficiency
- Press materials production
Timeline
Senior Account Executive
Shore Fire Media
05.2019 - Current
Music Publicist
Gramophone Media Inc
05.2018 - 02.2019
Public Relations Intern
BT PR
01.2018 - 05.2018
Public Relations Intern
The Chamber Group
09.2017 - 12.2017
Bachelor of Science - Public Relations
St. Johns University