Alesa Darley
Rio Rancho
Summary
Athletics communications professional with experience supporting NCAA and K-12 athletic programs through media operations, digital content creation, game day management, and public-facing communications. Former NCAA Division II student-athlete with a strong understanding of intercollegiate athletics, institutional branding, and deadline-driven environments. Proven ability to produce written and digital content, manage multiple communication channels, supervise staff and students, and represent organizations professionally. Hold's a Master's degree in Sport Administration with a background in education and bilingual community engagement.
Overview
6
6
years of professional experience
Work History
Permanent Substitute Teacher
Bernalillo Elementary School
Bernalillo
09.2024 - 06.2025
- Served as the permanent substitute teacher, supporting school-wide instructional continuity across multiple grade levels.
- Oversaw and provided math intervention instruction for approximately 120 students, requiring strong organization, scheduling, and data tracking.
- Delivered target small-group and whole-group instruction aligned to grade-level standards.
- Coordinated daily-instructional plans and materials while adapting to changing classroom and student needs.
- Maintained clear, professional communication with administrators, teachers, support staff, students, and families.
Athletics Special Assistant
Bernalillo Public Schools District
Bernalillo
10.2023 - 06.2024
- Provide daily administrative and operational support to the Director of Athletics across multiple athletic programs.
- Serve as a liaison between athletic administration, coaches, faculty, students, parents, and community stakeholders.
- Assist in planning, developing, and implementing athletic-related policies and procedures.
- Serve as secondary contact for athletic information, communication, and public inquiries.
- Support game day operations and coordination for athletic events.
Social Media Community Strategist
Santa Ana Thunder (TBL)
Rio Rancho
02.2024 - 05.2024
- Supported community relations and media-facing initiatives for New Mexico's first TBL professional basketball partnership
- Assisted with game day operations and served as a secondary point of contact during events
- Developed and implemented social media content to promote games, community initiatives, and organizational branding.
- Coordinated outreach events and partnerships to enhance public engagement and organizational visibility.
- Collaborated with leadership and professional athletes to plan an execute community-focused initiatives.
Sports Communications Assistant
New Mexico Highlands University
Las Vegas
05.2019 - 10.2022
- Assisted the Sports Information Director with day-to-day athletics media relations operations.
- Created and distributed digital content, including graphics, video features, and promotional materials.
- Supported media coverage for football, volleyball, and men's and women's basketball (home and away contests).
- Assisted with game notes, digital publications, and athletics-related communications.
- Increased engagement across NMHU Athletics' social media platforms through strategic content planning.
- Supported game day media and event coordination.
Athletics Intern
New Mexico Activities Association
Albuquerque
05.2022 - 08.2022
- Assisted in the Meet Day Operations for the New Mexico State High School Track & Field Championships.
- Created and implemented student-athlete development programs.
- Oversaw projects with the Executive Director of Athletics to increase athletic and activity participation in New Mexico for student-athletes.
Education
MA - Sports Administration
New Mexico Highlands University
Las Vegas, NM05.2023
BA - Health Education
New Mexico Highlands University
Las Vegas, NM05.2021
Skills
- Athletics Media Relations & Sports Communications
- Game Day & Event Operations
- Social media strategy and management website content updates
- Public Relations & Media Costumer Service
- Institutional Branding & Representation
- Event Coordination & Scheduling
- Professional Written & Verbal Communication Stakeholder & Community Engagement
- Staff & Student Supervision
- Time Management & Multitasking
References
References available upon request
Details
Rio Rancho, New Mexico, (505) 429-0952
Timeline
Permanent Substitute Teacher
Bernalillo Elementary School
09.2024 - 06.2025
Social Media Community Strategist
Santa Ana Thunder (TBL)
02.2024 - 05.2024
Athletics Special Assistant
Bernalillo Public Schools District
10.2023 - 06.2024
Athletics Intern
New Mexico Activities Association
05.2022 - 08.2022
Sports Communications Assistant
New Mexico Highlands University
05.2019 - 10.2022
MA - Sports Administration
New Mexico Highlands University
BA - Health Education
New Mexico Highlands University