Alessia Casella
New York
Summary
Experienced and results-oriented Sales Representative with a strong focus on the wine and spirits industry. Skilled in building lasting client relationships, executing tailored sales strategies. Proven ability to manage complex operations, coordinate logistics, and exceed performance targets. Background in hospitality, restaurant management, and luxury service environments. Proven experience in managing teams, organizing staff schedules, overseeing inventory, and delivering exceptional customer service in both fast-paced restaurants and high-end environments. Multilingual, adaptable, and highly organized, with a passion for delivering high-level service and driving business growth.
Overview
8
8
years of professional experience
Work History
Sales Representative
Empire Merchants
New York
04.2024 - Current
- Manage a portfolio of on-premise accounts across the New York City area, including restaurants, bars, and hospitality venues.
- Specialize in promoting Italian wines and spirits, with deep knowledge of regional appellations, producers, and product positioning.
- Build and maintain strong relationships with beverage directors, bar managers, and chefs to drive sales and brand placement.
- Conduct tastings, staff trainings, and menu consultations to increase visibility and understanding of Italian products.
- Strategically grow account volume by identifying new business opportunities and executing tailored promotional programs.
- Coordinate with internal logistics teams and suppliers to ensure smooth operations, timely deliveries, and high service standards.
- Consistently meet and exceed monthly sales targets through effective territory management and customer engagement.
Cafe Manager
Frolla Cafe'
New York
12.2022 - 04.2024
- Filled in for absent employees in any position in cafe, keeping operations efficient even when short-handed.
- Enhanced team productivity through effective scheduling, task delegation, and performance evaluations.
- Analyzed sales data to identify trends and adjust purchasing decisions accordingly.
Yacht Stewardess
Blu Mediterraneo
Amalfi Coast
01.2021 - 12.2022
- Attended workshops and trainings in customer service, conflict resolution tactics, and safety procedures to keep abreast of all new requirements and procedures.
- Provided personalized care for VIP guests, anticipating needs and going above-and-beyond to exceed expectations.
- Gained extensive knowledge in data entry, analysis and reporting.
Assistant Restaurant Manager
San Matteo Group
New York
05.2020 - 12.2021
- Coordinated daily restaurant operations and ensured smooth and efficient service flow.
- Managed inventory levels, performed weekly stock checks, and maintained accurate records of food, wine, and liquor supplies.
- Oversaw the selection, ordering, and organization of wines and spirits, ensuring optimal stock rotation and product quality.
- Created and updated staff schedules based on business needs, ensuring full coverage and respecting labor regulations.
- Supported the manager with team supervision, logistics, and problem-solving during peak hours.
- Collaborated with kitchen and floor staff to optimize communication and elevate guest experience.
Administrative Clerk
U.S. Salernitana Football Team
Italy
01.2018 - 09.2019
- Streamlined administrative processes by implementing efficient filing and organizational systems.
- Enhanced office productivity by managing incoming calls, emails, and appointments for staff members.
- Reduced errors in data entry tasks by maintaining accurate records and utilizing verification methods.
- Increased customer satisfaction with prompt and courteous service while addressing inquiries and concerns.
Education
WSET Level 2 Award in Wines
WSET Level 2 Award in Spirits
Master - Account Manager And Client Development
Università Pegaso
Italy04.2020
Foreign Languages And Cultures Bachelor Degree - Graduated in English, Spanish And German
Università Degli Studi Di Salerno
Italy03-2018
Skills
- Sales & Client Relationship
Management - Wines & Spirits Expertise
Inventory & Stock Control
Scheduling & Operational
Logistics - Hospitality & Luxury Service
Team Leadership & Staff Training
Problem-Solving & Decision
Making
CRM & Sales Reporting Tools
- Microsoft Office Suite (Excel, Outlook)
- Multilingual Communication (Italian, Spanish, English, German)
Languages
- Italian, Native
- Spanish, Bilingual
- English, Bilingual
- German, Fluent
- French, Basic
Timeline
Sales Representative
Empire Merchants
04.2024 - Current
Cafe Manager
Frolla Cafe'
12.2022 - 04.2024
Yacht Stewardess
Blu Mediterraneo
01.2021 - 12.2022
Assistant Restaurant Manager
San Matteo Group
05.2020 - 12.2021
Administrative Clerk
U.S. Salernitana Football Team
01.2018 - 09.2019
WSET Level 2 Award in Wines
WSET Level 2 Award in Spirits
Master - Account Manager And Client Development
Università Pegaso
Foreign Languages And Cultures Bachelor Degree - Graduated in English, Spanish And German
Università Degli Studi Di Salerno