Aletha Laughlin
Dixon,Iowa
Summary
Demonstrates strong analytical, communication, and teamwork skills, with a proven ability to quickly adapt to new environments. Exhibited effective leadership by guiding and motivating team members to achieve collective goals. Eager to contribute to team success while further developing professional skills. Brings a positive attitude and commitment to continuous learning and growth.
Overview
10
10
years of professional experience
Work History
Digital Advertising Operations Specialist Level 2
Farm Journal
06.2023 - Current
- Track key performance indicators to measure success of campaigns.
- Manage end-to-end programmatic advertising campaigns, optimizing for performance
- Collaborate with cross-functional teams to align campaign goals with overall client objectives.
- Utilize DSP tools to streamline campaign execution and improve efficiency.
- Provide clear communication between cross-functional teams to ensure alignment on campaign goals and strategies.
- Proficient in utilizing multiple DSPs (TradeDesk StackAdapt, Facebook, Linkedin, DV360) to execute and optimize programmatic campaigns.
Multi-Platform Media Sales Executive
WHBF-TV
12.2022 - 05.2023
- Conducted market research to attract clients in new territories.
- Contacted clients in person and on telephone to obtain feedback about services purchased.
- Made outbound calls to existing customers to upsell advertising packages.
- Created and presented media and advertising packages to prospective customers.
- Used cold calling to reach out to local business owners needing new advertising products and services.
Graduate Assistant-Marketing
SAU Professional Development
08.2022 - 12.2022
- Create all social media postings and numerous email newsletters and other email blasts
- Assists in setup and tear downs of events
- Attends different fairs and conferences as the face of SAU Professional Development Center
- Analyze reports of engagement with the content being putting out
- Use many different tools to help create content and collect data
- These include: Zoho, Hootsuite, Mailerlite and Canva.
Supervisor
Bath & Body Works
09.2021 - 12.2022
- Performing all the same job duties as when I was previously in the Assistant Store Manager role at previous location
- Selling to customers in a higher sales volume atmosphere.
Lead Teller
DuTrac Community Credit Union
06.2020 - 09.2021
- Greet customers entering the establishment
- Answer customers' questions and provide information on procedures or policies
- Supervise team of tellers
- Provide on-the-job coaching
- Perform opening and closing duties for the branch
- Perform weekly cash orders for the branch
- Perform daily balancing of personal cash drawer and entire branch.
Assistant Store Manager
Bath & Body Works
10.2017 - 02.2020
- Collaborated with staff to maximize customer satisfaction, streamline procedures, and improve bottom-line profitability
- Coached and developed store associates through formal and informal interactions
- Mentored team on effective upselling and cross-selling techniques
- Replenished merchandise, welcomed customers, responded to questions, and maintained the overall presentation of the store
- Assisted in overall day-to-day operations of the store, including the development of effective store associates to achieve desired sales and results
- Helped team members deliver polite and positive service to every customer by closely monitoring behaviors and offering constructive guidance
- Recruited, interviewed, and hired individuals demonstrating passion, dedication, and added value to the team
- Planned and lead visual and brand standard changes within the store.
Acting Store Manager
Bath & Body Works
09.2019 - 01.2020
- Performed the same tasks as in the assistant store manager role, but there were added responsibilities during the acting store manager assignment
- Coordinated and monitored staff training and worked with employees to correct deficiencies
- Managed development and implementation of goals, objectives, and priorities for each role
- Established, enforced, and updated policies keeping business agile and responsive to changing customer traffic.
Customer Service Representative
Hy-Vee
12.2014 - 10.2017
- Escalated customer concerns, store issues to supervisors
- Answered customer questions and addressed concerns
- Maintained calm, friendly demeanor with upset customers to de-escalate their stress and ensure satisfaction.
Education
MBA -
St. Ambrose University
Davenport, Iowa12.2022
Bachelor of Arts - Marketing Management
University of Northern Iowa
Cedar Falls, Iowa05.2020
Skills
- Business development understanding
- Problem-solving abilities
- Customer relations
- Retail sales customer service
- Adaptive team player
- Active listening
- High-energy attitude
- Effective Communication
- Leadership and Mentoring
- Campaign Management
- Programmatic Advertising
Timeline
Digital Advertising Operations Specialist Level 2
Farm Journal
06.2023 - Current
Multi-Platform Media Sales Executive
WHBF-TV
12.2022 - 05.2023
Graduate Assistant-Marketing
SAU Professional Development
08.2022 - 12.2022
Supervisor
Bath & Body Works
09.2021 - 12.2022
Lead Teller
DuTrac Community Credit Union
06.2020 - 09.2021
Acting Store Manager
Bath & Body Works
09.2019 - 01.2020
Assistant Store Manager
Bath & Body Works
10.2017 - 02.2020
Customer Service Representative
Hy-Vee
12.2014 - 10.2017
MBA -
St. Ambrose University
Bachelor of Arts - Marketing Management
University of Northern Iowa
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