Alex Carpenter
Cedar Lake,IN
Summary
Experienced E-Commerce Specialist with a track record of driving online store growth through effective Shopify site management, digital marketing, and data-driven optimization. Skilled in managing all aspects of e-commerce operations, including product merchandising, conversion funnels, and improving the customer experience. Proficient in Shopify, Google Analytics, and Klaviyo, utilizing actionable insights and cross-functional collaboration to boost revenue and engagement. Committed to delivering outstanding digital experiences and scaling marketplace profitability.
Overview
3
3
years of professional experience
Work History
E-Commerce Manager
Krato Power
07.2022 - Current
- Oversee daily Shopify site operations, managing product additions, updates, and category optimization to drive sales and customer engagement
- Scaled store from inception to profitability, achieving 60% organic traffic growth through SEO and content strategies
- Optimized site performance and UX, implementing automated review systems and email flows (welcome, abandoned cart, win-back), increasing conversions by 25%
- Collaborated with virtual assistants and suppliers to streamline inventory and fulfillment processes, reducing operational costs by 15%
- Analyzed performance metrics (traffic, conversion rates, AOV) using Google Analytics, delivering actionable insights to improve profitability
Assistant Manager
Kozlowski & Associates
04.2022 - Current
- Boosted client closing rates by 258% through strategic sales funnel optimization and client engagement tactics
- Served as a key collaborator with management and customer-facing teams to resolve escalations and enhance service delivery
- Implemented process improvements, including cloud-based systems, freeing up 20% more work time for operational efficiency
- Delivered detailed reports and recommendations to leadership, driving data-informed decisions
Education
Bachelor of Science (BS) - Business & Marketing
Indiana University Northwest
12.2021
Skills
- Shopify
- Product listings
- UX optimization
- Third-party integrations
- Google Shopping
- Facebook Ads
- TikTok Ads
- Klaviyo email marketing
- Google Analytics
- Microsoft Clarity
- Keyword research
- Content strategy
- Customer review systems
- Conversion rate optimization
- Competitor analysis
- Inventory tracking
Timeline
E-Commerce Manager
Krato Power
07.2022 - Current
Assistant Manager
Kozlowski & Associates
04.2022 - Current
Bachelor of Science (BS) - Business & Marketing
Indiana University Northwest
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