NINA PAPAKASTRISIOS
Summary
Experienced E-Commerce Manager skilled in optimizing ERP systems, managing budgets, and ensuring seamless operations. Proficient in developing and implementing effective Loyalty strategies in Klaviyo to enhance customer retention. Adept at spearheading innovative campaigns, utilizing advanced features for targeted marketing. Proactively identifies growth opportunities and implements A/B testing for improved conversion rates and overall e-commerce success. Strong background in strategizing and managing e-commerce initiatives, optimizing marketing campaigns, and staying updated with industry trends.
Overview
7
7
years of professional experience
Work History
E-Commerce Manager
Tribal Fashion
Montréal, QC
09.2021 - 07.2023
- Managed end-to-end operations of the website, ensuring seamless integration with our Momentis ERP system.
- Led communication with external partners and agencies.
- Allocated CAPEX and OPEX budget in alignment with online platforms priorities.
- Spearheaded a Loyalty strategy in Klaviyo resulting an impressive 27% increase in returning customers in the first 4 months.
- Devised email marketing strategies using flow automations, sign-up forms, and segmentation. Conducted A/B testing to assess and enhance campaign success.
- Continuously identify opportunities for growth and improvement, proactively implementing A/B testing and performance optimization measures to enhance conversion rates, customer retention, and overall e-commerce success.
E-Commerce Manager
SC&CO
Montréal, QC
06.2020 - 08.2021
- Strategized and managed e-commerce initiatives for three fashion brands, driving customer acquisition and revenue generation
- Optimized e-mail marketing campaigns, resulting in a 15% increase in click rates and customer retention
- Created successful promotions and exclusive deals to drive sales and customer engagement
- Utilized web analytics to improve conversion rates, user experience, and SEO performance
- Implemented loyalty programs to enhance customer engagement and brand loyalty.
Digital Marketing Manager
Radial - Internet Services
Athens, Attica, Greece
08.2017 - 12.2019
- Executed integrated online strategies for diverse industries, driving digital marketing campaigns to increase performance
- Provided expert consultation for current and potential clients, offering strategic guidance and insights
- Established social media KPI metrics to measure ROI and effectiveness
- Collaborated with internal and external teams to ensure project completion
- Stayed up-to-date with industry trends and emerging technologies to drive innovation.
Digital Marketing Specialist
Orly Greece
Athens, Attica, Greece
09.2016 - 07.2017
- Developed and implemented sustainable strategies to drive quality traffic and increase brand visibility for client websites
- Leveraged data from reports and real-time analytics to improve campaigns
- Planned and executed national digital marketing campaigns with multi-channel approaches
- Optimized digital campaigns with current and successful SEO practices
- Utilized data analytics to analyze campaign performance, identify trends, and make data-driven optimization decisions
- Evaluated all initiatives and reported to management to show ROI.
Education
Master of Science - Digital Marketing
University of Plymouth
11.2019
Bachelor of Arts - Advertising, Marketing and Communications PR
London Metropolitan University
06.2017
Skills
- E-commerce Management
- Budget Management
- Reporting and Analysis
- Digital Marketing Strategy
- Customer Retention
- Analytical Thinking
- Collaboration
- Marketing Automation
- SEO Practices
- Google Analytics
- Segmentation
- Magento
- Shopify
- Klaviyo
- ERP Systems
- Jira Ticketing System
- A/B Testing
References
References available upon request.
Timeline
E-Commerce Manager
Tribal Fashion
09.2021 - 07.2023
E-Commerce Manager
SC&CO
06.2020 - 08.2021
Digital Marketing Manager
Radial - Internet Services
08.2017 - 12.2019
Digital Marketing Specialist
Orly Greece
09.2016 - 07.2017
Master of Science - Digital Marketing
University of Plymouth
Bachelor of Arts - Advertising, Marketing and Communications PR
London Metropolitan University
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