Alex Chuan Liu
California
Summary
Seasoned executive with 25 years of U.S.-based experience and deep expertise in North American business ecosystems and cross-cultural leadership. Proven entrepreneurial success with 10 years of founding and managing high-growth ventures, specializing in launching and scaling overseas market operations from zero to one. Bilingual in Mandarin and English (native-level, accent-free), with a strong record of bridging Chinese strategic vision with U.S. market execution to drive international expansion.
Experienced with business development, team leadership, and strategic planning. Utilizes innovative problem-solving and market analysis to drive company growth and success. Track record of building and leading cohesive teams, adapting to changing business landscapes, and delivering impactful results.
Entrepreneur with strong background in launching and scaling successful ventures. Skilled in strategic planning, business development, and financial management. Known for fostering team collaboration and consistently achieving high-impact results. Adept at adapting to changing market conditions and driving innovation.
Overview
17
17
years of professional experience
Work History
Founder & CEO
Superb
05.2019 - 03.2025
- Strategic Partnership & Product Innovation: Collaborated with a leading Shenzhen vape-hardware manufacturer to co-develop a dedicated hardware line for the cannabis-oil market, capturing a first-mover advantage.
- Multi-Channel Distribution System: Built and managed a full-spectrum distribution network, establishing key partnerships with major California distributors. Effectively penetrated over 650 retail stores through these channels, with distributors contributing approximately 40% of total sales.
- Compliance & Supply Chain Management: Oversaw all regulatory compliance in the highly controlled cannabis market and managed a complex supply chain involving 20+ licensed suppliers and co-packers.
- Sales Leadership & Growth: Led a 6-person sales team operating across direct and distributor channels, achieving first-year sales of $3.2M and growing to $5.5M in the second year.
- Brand & Marketing Initiatives: Developed integrated marketing campaigns including social-media influencer partnerships and orchestrated over 100 local events and trade shows, elevating brand visibility across both distribution and retail tiers.
Founder & CEO
EC Supply Inc
01.2014 - 04.2019
- Zero-to-One Venture Building: Launched the business with $600K in initial inventory, generated $800K in sales within the first 8 months, and scaled annual revenue to $12M in Year 2, sustaining $15M/year over the following three years.
- Team Building & Operations: Grew the organization to 45 employees, establishing complete cross-functional teams in sales (20), marketing, HR, finance, procurement, and warehousing.
- Channel Development & Partner Relations: Cultivated strong relationships with top manufacturers in Shenzhen. Executed targeted cold-calling and email campaigns to acquire a customer base of 5,000+ smoke-shop, convenience-store, and vape retail outlets, alongside hundreds of e-commerce clients.
- Marketing Infrastructure: Launched a B2B website and drove omnichannel marketing campaigns (email, SMS, print, digital). Spearheaded participation in more than 25 major U.S. trade shows (e.g., Champs, TPE, ALT), strengthening brand presence and supply-chain positioning.
U.S. Air Force Service
01.2008 - 01.2012
- Honored with multiple decorations for exemplary service, including:
- National Defense Service Medal
- Global War on Terrorism Service Medal
- Air Force Training Ribbon
- Air Force Good Conduct Medal
- Air Force Longevity Service Award
- Air Force Outstanding Unit Award
- Small Arms Expert Marksmanship Ribbon
- Certified in HIPAA (Health Insurance Portability and Accountability Act) compliance, with working knowledge of U.S. federal regulations pertaining to the privacy and security of protected health information.
Education
Bachelor of Science - Business Administration, Minor in Entrepreneurship
University of Southern California (USC)
01.2014
Professional Certification - Medical Administration
United States Air Force
San Antonio, TX03-2009
Skills
- Languages: Mandarin Chinese (Native), English (Native, accent-free)
- Cross-Cultural Leadership: US-China team management, cross-cultural business communication, international negotiation
- Sales: Cross border sales leadership specializing in China - US commercial communication
- Proven experience training Chinese sales teams to close and retail American clients
- Bridges cultural gaps to drive sustainable overseas revenue growth
- Business Development: Market-entry strategy, channel development, partner management, brand localization
- Operations & Compliance: Cross-border supply-chain management, industry-specific (tobacco/cannabis) regulatory compliance, P&L oversight
- Marketing: Digital marketing, brand strategy, trade-show management, influencer marketing
- Team leadership
- Entrepreneurial and innovative
ADDITIONAL INFORMATION
- Holds a U.S. passport; flexible to be based in China with frequent travel to the United States as required.
- U.S. Air Force service instilled a strong sense of discipline, integrity, and team-oriented leadership.
- Relocating to China based on family planning and confidence in the country’s future; eager to leverage 25 years of U.S. experience to help Chinese companies expand systematically into the North American market and to develop local teams’ international business capabilities.
Languages
English
Native or Bilingual
Chinese (Mandarin)
Native or Bilingual
Timeline
Founder & CEO
Superb
05.2019 - 03.2025
Founder & CEO
EC Supply Inc
01.2014 - 04.2019
U.S. Air Force Service
01.2008 - 01.2012
Bachelor of Science - Business Administration, Minor in Entrepreneurship
University of Southern California (USC)
Professional Certification - Medical Administration
United States Air Force