Alex Farina
Bayville,NJ
Summary
Results-driven Digital Casino Content Specialist with a strong background in content operations, player engagement, and data analytics. Proven track record of optimizing content strategies to drive user acquisition and retention in regulated gaming environments. Skilled in translating complex player insights into actionable content plans that align with business goals.
Overview
6
6
years of professional experience
Work History
Digital Casino Content Specialist
Caesars Entertainment
Jersey City, New Jersey
04.2024 - Current
- Create and maintain monthly content roadmaps with the collaboration of 45+ external game suppliers and vendors.
- Utilize Contentstack CMS platform to publish casino content daily across staging and production environments.
- Assisted in the addition of over 5,000 new games across 6 jurisdictions in the United States and Canada.
- Produced a 117% increase in new game additions YoY from 2024-2025.
- Collaborate with the Product Compliance team to secure approval from each jurisdiction's regulatory agencies, ensuring all games meet applicable legal, technical, and content standards before release.
- Organize game collections and map content using data-driven decisions enabled by business intelligence tools such as Power BI.
- Lead weekly programming meetings to review performance metrics, coordinate content schedules, and align promotional strategies.
- Test game performance and submit QA-related errors using tools such as JIRA and Freshdesk.
Content Operations Associate
FOX Bet
Cherry Hill, New Jersey
07.2021 - 06.2023
- Utilized a sports book content management system to create interactive digital content on the FOX Bet websites and mobile applications across 4 U.S. jurisdictions.
- Organized a banner carousel with key offerings and promotional banners.
- Managed the function and display of sports book content for pre-match, in-play, and upcoming events.
- Analyzed the price and availability of markets for every sport featured on the platform.
- Controlled the scheduling and home page promotion of all combat sports content on site. Maintained an average monthly turnover of over $1,000,000 for combat sports in 2022.
- Created custom combat sport wagers which produced the addition of over 7,000 customer bet slips over a 15-month span.
- Generated narratives for promotional boost markets featured on the front page of the platform which averaged over 1,000 bets placed per promotion.
- Utilized business intelligence software such as Google Analytics and MicroStrategy to pinpoint areas of opportunity, alter strategies, and enhance customer experience.
- Collaborated with casino, price trading, promotions, and social media teams to align content throughout the platform.
Online Casino Analyst (Remote)
Little Wheel
London, United Kingdom
04.2020 - 09.2020
- Reviewed 24 of the online casino websites and mobile applications authorized by the New Jersey Department of Gaming Enforcement.
- Analyzed all aspects of each online casino platform such as accessibility, content, display, function, and customer service efficiency.
- Evaluated the expected value of casino promotions offered by online casino companies.
Education
Bachelor of Science - Marketing
East Carolina University
Greenville, NC05-2021
Skills
- Content management systems
- Content strategy development
- Technical writing expertise
- Keyword research analysis
- Social media marketing
- Microsoft Office
- Power BI
- MicroStrategy
- Adobe Photoshop
- iOS Applications
- JIRA
Timeline
Digital Casino Content Specialist
Caesars Entertainment
04.2024 - Current
Content Operations Associate
FOX Bet
07.2021 - 06.2023
Online Casino Analyst (Remote)
Little Wheel
04.2020 - 09.2020
Bachelor of Science - Marketing
East Carolina University