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Alex Jasiukowicz
Creative Director
Hooksett,NH
Summary
Experienced creative professional who identifies opportunities, turns data and research into ideas, and ultimately effective campaigns. Manager, collaborator and hands-on do-er. Driving voice in marketing, promotions, design, and every stage of production. Sets strategy, develops a vision and drives results.
Overview
23
23
years of professional experience
4
4
years of post-secondary education
1
1
Certification
Work History
Creative Services Director
WMUR-TV
Manchester, United States
01.2005 - Current
- Lead creative and marketing executive for the television station.
- Manage team of producers in brand, image and daily topical promotion.
- Develop strategy to support news, programming and overall brand goals, drive viewing and grow audience.
- Direct all owned and outside media campaigns
- Analyze research, set priorities, measure progress to goals.
- Leverage all media, broadcast, pre-roll, mid-roll, social platforms
- Create an environment for creative minds to thrive and generate executable ideas that get results in a competitive market
- Produced aesthetically pleasing, easily producible and fresh creative content.
- Maintained timeline and budget guidelines for daily operations and all projects.
- Identified and implemented strategies for increasing station brand awareness and resonance.
- Leveraged research, writing and leadership talents to grow audience.
Assistant Creative Services Director
WXII-TV
Winston-Salem, NC
12.2002 - 12.2004
- Instill high standards in team members
- Set tone and energy to expand creative culture
- Exploit market research, drive collaboration across departments in pursuit of goals set by Creative Director
- Evaluated and contributed to creative team ideas and translated into actionable project plans.
Writer / Producer
WESH-TV
WINTER PARK, Florida
09.1998 - 11.2002
- Write and produce daily news promotion, special project and station image spots
- Use daily audience research to optimize strategy
- Collaborate with Creative Services Director and Assistant CSD on strategy, major projects
Education
Bachelor of Arts - Mass Media Communications
University of Central Florida
Orlando, FL 08.1991 - 12.1995
Skills
Adobe Premiere
Adobe Photoshop
Adobe After Effects
Accomplishments
Emmy Awards (Boston/New England)
Promax Silver Award
ABC Network
State Broadcaster Association
Certification
FAA Licensed Drone Pilot (Part 107)
Interests
Timeline
Creative Services Director
WMUR-TV
01.2005 - Current
Assistant Creative Services Director
WXII-TV
12.2002 - 12.2004
Writer / Producer
WESH-TV
09.1998 - 11.2002
Bachelor of Arts - Mass Media Communications
University of Central Florida
08.1991 - 12.1995