Alex Mayberry
Corona,USA
Summary
Strategic executive with expertise in product development and operational strategy. Led cross-functional collaboration and stakeholder engagement to launch successful games, achieving high-quality results and exceeding design targets. Committed to fostering team innovation and delivering exceptional user experiences.
Overview
39
39
years of professional experience
Work History
General Manager
Probably Monsters
Bellevue, WA
04.2025 - 04.2026
- Managed incubation of new IP, fostering innovative concepts from inception to development.
- Provided creative oversight of products in development, ensuring alignment with strategic vision.
- Streamlined and managed internal product greenlight process, enhancing decision-making efficiency.
- Partnered with Publishing to improve development milestones and standards.
- Worked with Finance to develop operational budgets and P&Ls.
Executive Producer
Warner Brothers Discovery
Burbank, CA
04.2019 - 09.2024
- Hogwarts Legacy: Worked directly with studio leadership across multiple developers to hit the necessary design targets needed to achieve an 85% Metacritic Score.
- Oversaw design quality and KPIs for publisher; acted as SME for open world and RPG development.
- Achieved the top-selling game status of 2023 with over 40 million copies sold to date.
Chief Executive/Creative Officer
Voxagent Labs/Cognitive Code
Anaheim, CA
01.2015 - 01.2018
- Directed team of developers to pioneer intelligent interfaces for entertainment, commerce, and IoT products using proprietary artificial intelligence platform 'SILVIA.'
- Managed business operations while providing creative direction and user experience design for prototypes and proof-of-concept applications.
- Oversaw design and development of tools, pipelines, web content, social media, and developer support to enhance user engagement.
Executive Producer
Cloud Imperium Games
Santa Monica, CA
01.2014 - 01.2015
- Oversaw global production of Star Citizen, the world record crowd-funded space simulation and combat game.
- Coordinated production across studios in Santa Monica, Austin, Denver, Montreal, Manchester, and Frankfurt to ensure alignment and efficiency.
- Developed communication protocols, team organizational charts, production methods and pipelines, hiring and review processes, roadmaps, schedules, budgets, and milestone deliverables, while managing production personnel to enhance operational effectiveness.
- Managed daily operations at Santa Monica studio, ensuring smooth workflow and resource allocation.
Lead Producer
Blizzard Entertainment
Irvine, CA
01.2004 - 01.2014
- Lead Producer on Diablo 3 and Reaper of Souls (2009 – 2014): Managed the production staff and worked together with all team members and all departments to set goals and objectives, establish milestones, develop schedules and roadmaps, resolve conflicts and make course corrections, and collaborate with QA, Localization, Community, PR, Web, IT, and all other departments required to deliver the game to the world.
- Led production efforts as Interim Production Director during Diablo 3 launch, ensuring alignment and support for project goals.
- Senior Producer on World of WarCraft (2005 – 2009): Worked on the Burning Crusade, Wrath of the Lich King, and Cataclysm expansions.
- I managed production personnel, set schedules, tracked progress, and positioned the team to maximize the outcome of our efforts.
- Oversaw production of StarCraft: Ghost, managing schedules, milestones, and communication with team and external console representatives.
- Collaborated with development team and coordinated production across all departments to achieve project goals.
- Maintained schedules, set milestones, tracked progress, and established communication lines with team members and external console representatives.
Executive Producer/Creative Director
MOVES Institute, Naval Postgraduate School
Monterey, CA
01.2001 - 01.2004
- Led development and production of America’s Army game franchise for US Army, achieving significant engagement and recognition.
- Provided creative direction to 28 developers while managing production schedules, budgets, and relationships with US Army and Naval Postgraduate School.
- At its peak and for a time, America’s Army reached the 2nd most played online game of its kind in the United States behind Valve’s game Half Life.
- Delivered multiple sequels for America’s Army, maintaining active fan base over 20 years.
Creative Director
Kalisto USA
Redwood City, CA
01.2001 - 12.2001
- Created intellectual properties, wrote game designs, developed 3D game environments, and provided creative direction to establish a cohesive vision.
- Developed film-related prototypes for Aliens and Highlander franchises, contributing to project innovation.
- Documented closure of Kalisto USA, outlining reasons for shutdown and assessing impact on employees.
Creative Director
Electronic Arts
Redwood City, CA
01.1999 - 01.2001
- Led creative direction for a team of over 60 members, ensuring alignment with project vision.
- Hired and managed ten level designers, fostering a collaborative environment to enhance design quality.
- Collaborated with production team to establish clear project goals and define actionable tasks.
- Wrote and maintained master design documents.
- Directed game design and development for James Bond: The World is Not Enough (later renamed Agent Under Fire) for the PS2 and PC.
Lead Level Designer/Game Designer
Xatrix Entertainment
Los Angeles, CA
01.1996 - 01.1999
- Designed 3D game environments and implemented core gameplay mechanics to enhance player experience.
- Hired and managed team of five level designers to develop Redneck Rampage series, Kingpin: Life of Crime, and Quake 2: The Reckoning, ensuring project milestones were met.
Legal Investigator
Law Office of Daniel Rodriguez
Bakersfield, CA
01.1995 - 12.1995
- Conducted research and investigations for criminal and civil cases, supporting case development and legal strategies.
- Conducted thorough investigations to support legal cases and client needs.
- Gathered evidence through interviews with witnesses and involved parties.
- Analyzed documents and records for relevant information related to cases.
Telecommunications Officer / Reserve Police Officer
Bakersfield Police Department
Bakersfield, CA
01.1990 - 01.1995
- Operated communications center, answered 911 calls, dispatched police units, and provided administrative support to first responders.
- Supported local law enforcement efforts as a reserve patrol officer.
- Operated communication systems for emergency response coordination.
- Monitored radio frequencies for urgent dispatches and alerts.
- Collaborated with law enforcement to ensure effective information flow.
Lead Agent
United Airlines / United Express
Bakersfield, CA
01.1987 - 01.1990
- Managed ground operations, gate operations, ticketing, baggage claim, and weather observations for a national airline.
- Supervised team operations to ensure efficient passenger boarding and departures.
- Coordinated communication between ground staff and flight crews for smooth operations.
- Trained new agents on customer service protocols and safety procedures.
Skills
- Strategic planning
- Operational strategy
- Product development
- Project scope
- Vendor management
- Budget management
- Team leadership
- Cross-functional collaboration
- Stakeholder engagement
- Creative oversight
Timeline
General Manager
Probably Monsters
04.2025 - 04.2026
Executive Producer
Warner Brothers Discovery
04.2019 - 09.2024
Chief Executive/Creative Officer
Voxagent Labs/Cognitive Code
01.2015 - 01.2018
Executive Producer
Cloud Imperium Games
01.2014 - 01.2015
Lead Producer
Blizzard Entertainment
01.2004 - 01.2014
Executive Producer/Creative Director
MOVES Institute, Naval Postgraduate School
01.2001 - 01.2004
Creative Director
Kalisto USA
01.2001 - 12.2001
Creative Director
Electronic Arts
01.1999 - 01.2001
Lead Level Designer/Game Designer
Xatrix Entertainment
01.1996 - 01.1999
Legal Investigator
Law Office of Daniel Rodriguez
01.1995 - 12.1995
Telecommunications Officer / Reserve Police Officer
Bakersfield Police Department
01.1990 - 01.1995
Lead Agent
United Airlines / United Express
01.1987 - 01.1990