ALEX MITOW
Summary
Executive leader with a proven track record in founding and scaling mission-driven cultural organizations. Successfully directed a national arts platform, enhancing audience engagement and fostering partnerships that elevate independent artists. Expertise spans strategic planning, fundraising, and team leadership.
Overview
11
11
years of professional experience
Work History
CEO & Co-Founder
The Superfair
01.2015 - Current
- Founder and CEO of a national arts organization dedicated to supporting independent artists through commission-free art fairs, professional development, and audience building.
- Grew the organization from a single annual fair into a national platform that has produced 36 fairs across nine U.S. cities.
- Directed annual operating budgets exceeding $1.5 million while leading long-term organizational strategy.
- Developed comprehensive organizational strategy encompassing finance, fundraising, partnerships, marketing, programming, operations, and team leadership to enhance overall effectiveness.
- Negotiated strategic partnerships with sponsors, municipalities, nonprofits, media companies, and cultural institutions to expand reach and resources.
- Implemented marketing systems that attract 5,000+ artists and hundreds of thousands of visitors.
- Created and hosted artist education initiatives, including The Artist Business Plan Podcast and webinars, to empower artists with essential business skills and professional development.
Founder & Producer
Sherpa Films
01.2019 - Current
- Produced and strategically positioned independent films throughout the festival ecosystem.
- Worked with filmmakers on festival strategy, partnerships, financing, and distribution planning.
- Organized and co-hosted the annual NewFest at Sundance gathering (2025 & 2026), bringing together filmmakers, programmers, distributors, and supporters of queer cinema.
- Developed relationships with festivals, distributors, funders, and cultural organizations supporting independent filmmakers.
- Independent production company focused on LGBTQ+ cinema and documentary storytelling.
- Selected Producing Credits: Peter Hujar's Day - Producer (Dir. Ira Sachs) - Sundance 2025 - Distributed by Janus Films / MUBI; BUST - Producer (Dir. Angalis Field) - Sundance 2024; Neon Reef - Director & Producer - Miami Film Festival Closing Night Film.
Chief Marketing Officer
Lucky Dill Deli
01.2019 - 01.2023
- Led marketing, communications, audience development, and strategic growth initiatives, enhancing brand presence for multi-location hospitality company.
- Directed branding, marketing, public relations, and customer acquisition.
- Managed marketing for operations exceeding $6 million in annual revenue.
- Negotiated sale of business to multi-unit restaurant group, securing favorable terms and ensuring continued brand legacy.
Education
B.B.A. - Marketing
University of Miami
Skills
- Strategic planning
- Fundraising strategy
- Partnership development
- Audience engagement
- Financial management
- Brand development
Speaking And Public Leadership
- Host, The Artist Business Plan Podcast
- Frequent speaker on arts entrepreneurship, independent artists, audience development, and cultural strategy.
- Panelist and presenter for arts organizations, universities, and nonprofit institutions.
Additional - Languages
- English, Native
- Spanish, Fluent
- French, Conversational
Board And Advisory Leadership
- Board of Directors, Tampa International Gay & Lesbian Film Festival (TIGLFF)
- Strategic Advisor, MIX NYC
- Advisory Board Member, North Fork Arts Center
Selected Leadership Highlights
- Founded and scaled The Superfair into a national arts organization producing 36 art fairs across 9 U.S. cities.
- Managed annual operating budgets exceeding $1.5 million (arts & events) and $6 million (hospitality).
- Worked with 5,000+ artists and hundreds of thousands of attendees throughout North America.
- Built strategic partnerships with municipalities, nonprofit organizations, cultural institutions, sponsors, media partners, and venues nationwide.
- Produced and strategically positioned independent films premiering at Sundance, Miami Film Festival, and Tribeca Festival.
- Served in board and advisory leadership roles supporting LGBTQ+ and community arts organizations.
Timeline
Founder & Producer
Sherpa Films
01.2019 - Current
Chief Marketing Officer
Lucky Dill Deli
01.2019 - 01.2023
CEO & Co-Founder
The Superfair
01.2015 - Current
B.B.A. - Marketing
University of Miami