Alex Morgan
Media Consultant/Music Promoter
Nashville,TN
Summary
BRAND Established communication strategist and fundraiser. An accomplished creative and forward thinking leader with over 20 plus years hands-on experience helping campaigns, companies and organizations improve their processes and achieve their goals.
EXPERTISE Excels at team building & design production and management of staff, relationships and culture. Has the ability and proven track record to bring diverse groups and individuals into alignment around shared goals.
Overview
27
27
years of professional experience
4
4
years of post-secondary education
Work History
Freelance Media & Communications Consultant
Self-Employed
Austin, TX
03.2019 - Current
- Consults on the coordinated paid and earned media campaigns with political clients from municipal, state and federal officeholders and candidates for office.
- Worked to connect various municipal and state governments with federal funding for tv, radio and digital public service announcements during the Covid19 pandemic.
COMPANY OWNER/CEO
Heavy Pedal Productions LLC
Nashville, TN
02.2013 - Current
- Responsible for booking, producing, promoting and securing corporate sponsorships for various all-star tribute shows in Nashville including "Nashville Helping Nashville", a benefit which grossed nearly $50,000 for Music Venue Alliance Nashville, and "Misty Marathon Hop", an all-star tribute to Led Zeppelin featuring over 30 special guests including members of The Black Crowes, My Morning Jacket, WILCO, Blackberry Smoke, Drivin n Cryin, Sheryl Crow, Jason Isbell's 400 Unit, Margo Price, Sturgill Simpson, Robert Randolph and more.
PRESIDENT
Fletcher Ridge
Nashville, TN
01.2017 - 03.2020
- Developed, maintained and operated company's social media presence, developing original text and image content for all platforms and managing the company's quarterly email marketing blasts.
- Starting from scratch, generated client accounts in over 22 states within 6 months of company launch through implementation of multi-platform marketing and leveraging both pre-existing relationship of both partners and attending state party conventions, professional award events and free trainings for grassroots organizations across the country to foster new business.
- Developed all marketing materials used by the firm for both political and corporate marketing.
- Supervised a team of four employees and managed anywhere from 20-40 client relationships at a time as well as countless vendors.
- Set and managed the firm's annual budget.
- As the media firm for the Louisiana Democratic House Caucus in 2019 successfully prevented Republicans from achieving an expected super majority while being outspent 2 to 1.
TALENT BUYER
Soulshine
Nashville, TN
06.2017 - 02.2018
- Identified and booked all musical talent.
- Managed the venue budget and schedule.
- Managed all marketing and promotion for all scheduled artists.
PRESIDENT
Fletcher Rowley
Nashville, TN
05.2012 - 12.2016
- As in house campaign manager, managed 40 to 50 political clients and their campaigns annually by creating detailed media budgets and communication timelines in collaboration with each campaign and their vendors. Also ensured each campaign stayed on budget and on schedule while adapting as needed for each candidate or client.
- Wrote speeches, press releases, policy papers, polling questionnaires and memos, web content and television, radio and fundraising scripts and solicitations for 40 to 50 political clients annually.
- As President, supervised a staff of nine and four interns and multiple relationships with vendors to ensure on time and on budget delivery of all services to both corporate and political clients.
- Created all marketing materials and directed marketing efforts in collaboration with partners at the firm as part of business development efforts.
DIRECTOR BUSINESS DEVELOPMENT
Downton Delivery LLC
New Orleans, LA
10.2010 - 05.2012
- Responsible for identifying business opportunities, overseeing the growth of profitable new clients and developing and maintaining key industry relationships.
- Grew client list of 22 to over 300 in just over one year.
STATE COORDINATOR
Americans United For Change/Clean Energy Works
New Orleans, LA
04.2010 - 09.2010
- As part of the 50 state Clean Energy Works coalition, organized all media and field events within the state of Louisiana in response to the BP oil spill.
- Quickly established an effective coalition between local fishermen, sportsmen, environmentalists and clergy to connect GOP policies to the disaster.
- Wrote and placed several Op-Eds in local newspapers for stakeholders.
CAMPAIGN DIRECTOR
James Perry for Mayor
New Orleans, LA
04.2009 - 02.2010
- Managed all day-to-day campaign operations and supervised a staff of six.
- Responsible for creation and execution of all campaign strategy and communication.
- Drafted and implemented the fundraising and field plans including voter identification program as well as early voting and election day GOTV (get out the vote) efforts.
STATE/CAMPAIGN DIRECTOR
I-1000 Death With Dignity Campaign
Seattle, WA
04.2008 - 11.2008
- Recruited and hired an entirely new eleven member staff to jumpstart a stalled campaign polling in the low 40’s and guiding the campaign to a larger margin of victory (59-31) in the state than the Obama Presidential campaign (57-41) in the same election year.
- Helped to deliver a win to a ballot issue that had been defeated in twenty-five previous efforts across the country.
- Built unlikely coalitions across the state which were instrumental in ensuring all opposition events were staffed with subject matter experts and had audiences that were heavily tilted in support of the initiative.
- Managed a diverse and robust fundraising campaign that drew on mail solicitation, digital fundraising, grassroots small donors and major gifts which gave the campaign financial parity it had never achieved in twenty five previous efforts in which they were routinely outspent two and sometimes five to one.
CHIEF of STAFF
Councilmember Shelley Midura
New Orleans, LA
06.2006 - 03.2008
- Authored landmark ethics and Inspector General legislation for the City of New Orleans and worked to establish diverse business and community coalitions to apply public pressure to ensure successful passage of the legislation.
- Prepared all remarks and communications for the Councilmember.
- Secured a $1 million dollar grant from three national foundations to fund the establishment of a land use policy shop for three years to assist the City of New Orleans with an overhaul of its entire code enforcement law.
- Responsible for all development within Target Recovery Zones as well as any special projects within the Councilmember's District.
- Served as subject matter expert on housing policy for the office and the City Council.
- Worked as point person for the Council to redevelop the Lafitte Public Housing Complex.
- Served as the liaison to Senator Mary Landrieu’s office on all housing policy matters including the efforts to support the passage of Senate Bill S.1668.
STATE DIRECTOR
Emergency Campaign for America’s Priorities
Baton Rouge, LA
09.2005 - 12.2005
- Directed communications efforts in Louisiana, produced communications materials, and coordinated participation of allies.
- Generated local pressure on elected officials to oppose/support a variety of votes in Congress through innovative media events.
- Served as Louisiana spokesperson, handling TV, radio and print interviews; wrote and placed editorials.
- Created and disseminated press releases to local media.
- Directed field efforts in Louisiana including daily demonstrations at congressional offices, weekend canvasses and rallies.
STATE DIRECTOR
Americans United To Protect Social Security
Baton Rouge, LA
05.2005 - 08.2005
- Worked to establish a broad and diverse statewide coalition in order to increase public opposition in three targeted congressional districts to President Bush's disastrous plan to privatize Social Security.
- Organized media events using a forty foot tall inflatable gorilla which garnered national attention from USA Today and Rolling Stone magazine as part of a strategy to elevate the issue of privatizing social security.
- Successfully dominated local news for two months which raised the public's awareness and opposition which resulted in all three targeted Republican Congressman to publicly oppose the President's plan, effectively killing it.
DEPUTY FIELD DIRECTOR
LCV For Kerry/Edwards For President
Orlando, FL
08.2004 - 11.2004
- Recruited and trained hundreds of in and out-of-state volunteers.
- Managed thousands of canvass and phone banking shifts along the I-4 corridor as part of the LCV/Kerry Edwards voter persuasion, identification and turnout efforts.
- Worked with multiple College Democratic Groups to ensure a steady flow of volunteers from all major universities in the state.
DEPUTY CAMPAIGN MANAGER
Alex Alben for Congress
Bellevue, WA
01.2004 - 08.2004
- Assisted the Campaign Manager in the management of campaign staff and assisted in the creation and management of staff goals.
- Assisted in development of the communications plan, drafted social media posts and reviewed emails and press advisories.
- Oversaw and collaborated with compliance firm, managed all outgoing disbursements (vendor payments, invoices, payroll, etc.), managed internal books in order to effectively manage/review cash flow, provided weekly updates to include raised to date, quarterly raised (to goal), available in bank account, and actually available (based on cash flow) and managed required reporting with compliance firm.
- Managed communications, research opportunities and reviewed campaign schedule, made determinations/recommendations to candidate on what events to attend, coordinated staffing for each event based on finalized weekly schedule, staffed events as needed and represented campaign for outreach to voters.
- Oversaw intern and volunteer recruitment efforts and managed volunteer communications / postings through e-mail universe on a consistent basis.
STATE FIELD DIRECTOR
Wesley Clark for President
Seattle, WA
01.2003 - 01.2004
- Worked to organize and execute caucus efforts around existing Draft Clark supports and volunteer recruitment, training and coordination, primarily in King County and to perform a variety of grassroots functions such as hosting house parties, participate in neighborhood canvasses, tabling local events and speaking to Democratic organizations.
Education
Bachelor of Science - Public Administration
Auburn University
Auburn, AL 01.1987 - 01.1991
Skills
Coalition building
Fundraising
Media relations
Interpersonal relations
Affiliations
Alex Morgan1 | Page
Timeline
Freelance Media & Communications Consultant
Self-Employed
03.2019 - Current
TALENT BUYER
Soulshine
06.2017 - 02.2018
PRESIDENT
Fletcher Ridge
01.2017 - 03.2020
COMPANY OWNER/CEO
Heavy Pedal Productions LLC
02.2013 - Current
PRESIDENT
Fletcher Rowley
05.2012 - 12.2016
DIRECTOR BUSINESS DEVELOPMENT
Downton Delivery LLC
10.2010 - 05.2012
STATE COORDINATOR
Americans United For Change/Clean Energy Works
04.2010 - 09.2010
CAMPAIGN DIRECTOR
James Perry for Mayor
04.2009 - 02.2010
STATE/CAMPAIGN DIRECTOR
I-1000 Death With Dignity Campaign
04.2008 - 11.2008
CHIEF of STAFF
Councilmember Shelley Midura
06.2006 - 03.2008
STATE DIRECTOR
Emergency Campaign for America’s Priorities
09.2005 - 12.2005
STATE DIRECTOR
Americans United To Protect Social Security
05.2005 - 08.2005
DEPUTY FIELD DIRECTOR
LCV For Kerry/Edwards For President
08.2004 - 11.2004
DEPUTY CAMPAIGN MANAGER
Alex Alben for Congress
01.2004 - 08.2004
STATE FIELD DIRECTOR
Wesley Clark for President
01.2003 - 01.2004
Bachelor of Science - Public Administration
Auburn University
01.1987 - 01.1991