Summary
Overview
Work History
Education
Skills
Certification
Languages
Timeline
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Alex Noboa

Los Angeles

Summary

Results-driven professional with over 20 years of experience in the beer industry, specializing in sales, merchandising, and marketing. Proven track record of building relationships and developing successful sales strategies across various market segments. Passionate about the sports industry, with a strong ability to network and engage with customers and partners effectively.

Overview

20
20
years of professional experience
1
1
Certification

Work History

Sr. Manager, Venues & Partnerships

Anheuser-Busch, Golden Road Brewing (Craft West)
08.2022 - Current
  • Collaborated closely with peers from other departments to drive organizational success jointly as one cohesive unit.
  • Led cross-functional teams to achieve project milestones and deliver high-quality results.
  • led initiatives for partnerships marketing, enhancing brand visibility across venues in Los Angeles and Orange County.

On Premise Channel Lead

Anheuser-Busch (Golden Road Brewing)
05.2019 - 08.2022
  • Oversaw on-premise sales strategies for the Los Angeles and Orange County territories.
  • Worked closely with sales teams to implement effective programs, focusing on consumer engagement and sports collaboration features.
  • Proven ability to learn quickly and adapt to new situations.

On Premise Director

Ace Beverage LLC. (Now AB-CLA)
02.2015 - 05.2019
  • Managed the on premise sales team for the Los Angeles area, including key areas and venues such as Hollywood, L.A. Live, Silverlake, South Gate, Pasadena, Crypto.com Arena, Dodger Stadium to name a few.
  • Developed and executed sales strategies to enhance brand presence and increase market share.
  • Optimized inventory management processes, reducing waste and improving overall cost efficiency.

On Premise Supervisor

Ace Beverage LLC. (Now AB-CLA)
06.2013 - 02.2015
  • Led team meetings regularly, fostering collaboration among team members and promoting a positive work environment conducive to achieving common objectives.
  • Managed multiple projects simultaneously, prioritizing tasks based on business goals and client requirements.
  • Optimized inventory management processes, reducing waste and improving overall cost efficiency.

On Premise Sales Representative

Ace Beverage LLC. (Now AB-CLA)
07.2011 - 06.2013
  • Conducted regular client visits to maintain relationships, foster loyalty, and identify new opportunities for revenue growth.
  • Provided exceptional customer service to ensure repeat business from satisfied clients.
  • Overlooked key sales areas of the territory including L.A. Live/Downtown Los Angeles, West Hollywood, Silverlake, and Mid-City.

Relief Sales Representative

Ace Beverage LLC. (Now AB-CLA)
05.2009 - 07.2011
  • Provided sales support across various market segments, earning a permanent route covering Large Format, Small Format, and On Premise.

Merchandiser

Ace Beverage LLC. (Now AB-CLA)
02.2005 - 05.2009
  • Managed point-of sale merchandising efforts, driving brand visibility and sales initiatives.
  • Promoted to On Premise POS merchandiser from 2007 to 2009.

Concessions Worker

Crypto.com Arena/Staples Center (Levy Restaurants)
02.2005 - 05.2015
  • Developed strong customer service skills and effective communication through direct interaction with patrons in a fat-paced environment.

Education

Associate of Science - Business Administration And Management

Pasadena City College
Pasadena, CA
12-2025

Skills

  • Long-term planning
  • Cross-functional team coordination
  • Prioritization and scheduling
  • Effective relationship management
  • Skilled in MS Office tools
  • Effective multitasking
  • Proficient task organization
  • Project planning

Certification

  • ABI Global Policies Training, AB InBev - 2024

Languages

Spanish
Full Professional

Timeline

Sr. Manager, Venues & Partnerships

Anheuser-Busch, Golden Road Brewing (Craft West)
08.2022 - Current

On Premise Channel Lead

Anheuser-Busch (Golden Road Brewing)
05.2019 - 08.2022

On Premise Director

Ace Beverage LLC. (Now AB-CLA)
02.2015 - 05.2019

On Premise Supervisor

Ace Beverage LLC. (Now AB-CLA)
06.2013 - 02.2015

On Premise Sales Representative

Ace Beverage LLC. (Now AB-CLA)
07.2011 - 06.2013

Relief Sales Representative

Ace Beverage LLC. (Now AB-CLA)
05.2009 - 07.2011

Merchandiser

Ace Beverage LLC. (Now AB-CLA)
02.2005 - 05.2009

Concessions Worker

Crypto.com Arena/Staples Center (Levy Restaurants)
02.2005 - 05.2015

Associate of Science - Business Administration And Management

Pasadena City College

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Alex Noboa