Alex Pate
Carrollton,GA
Summary
I am a salutatorian graduate of Full Sail University's digital marketing program and have recently worked as a Marketing Ops Associate at Fullstack Academy. My areas of expertise include marketing automation, email marketing, CMS operation, and analytic presentation. I am currently seeking a professional opportunity with a company that will enable me to expand my skills as a performance marketer, advance within the organization, collaborate in a team-oriented environment, and engage in stimulating projects.
Overview
2
2
years of professional experience
9
9
Certifications
Work History
Marketing Ops Associate
Fullstack Academy
Remote
09.2022 - 10.2023
- Implemented properties, lists, emails, SMS, chat flows, Survicate surveys, and workflows for key initiatives and cross-functional launches.
- Performance analysis: Evaluate campaign/launch performance using custom HubSpot reports, Google Analytics, and VWO.
- CRM management: Monitor databases through audit reports
- Web development support: Create or update web pages and forms using Craft.
Marketing Operations Intern
Highway Education
Remote
03.2022 - 07.2022
- MAP execution..
- Projects consisted of building emails, landing pages, forms, workflows, and lists within various marketing automation platforms like Marketo, HubSpot, and Pardot
- Converted leads, managed opportunities, and created reports and dashboards within Salesforce
- Calculated conversation rates based on lead lifecycle stages and used said data to create pivot tables and charts within Google sheets/Excel
- Data cleansing/validation and V-look up projects within Google sheets.
Education
Bachelor of Science - Digital Marketing
Full Sail University
09.2019 - 06.2021
Skills
- Google Analytics
- Microsoft Office
- Microsoft Word
- WordPress
- Time management
- Writing skills
- Microsoft Powerpoint
- Market research
- Microsoft Excel
- Data analytics
- Marketing
- Mobile marketing
- Digital marketing
- Analytics
- CRM Software
- Email Marketing
- HubSpot
- SEO
- Salesforce
- Marketing automation
- Slack
- Marketo
- Project management
- Communication skills
- Email marketing
- CSS
- Lead generation
- B2B marketing
Certification
- Digital Marketing Operations Certificate, 07/01/22, Present
- The Account-Based Strategy Certification: Fundamentals, 07/01/22, Present
- Adobe Certified Professional - Marketo Engage Business Practitioner, 07/01/22 - 07/01/24
- Email Marketing, 05/01/22 - 06/01/24
- Life Insurance License, 02/01/22 - 08/01/23
- HubSpot Marketing Software, 02/01/24 - 03/01/25
- Inbound Marketing, 02/01/24 - 03/01/26
- Google Analytics Certification, 09/01/21 - 09/01/22
- Revenue Operations, 07/01/22 - 08/01/23
Groups
- National Society of Collegiate Scholars
- National Beta Club
Assessments
Marketing - Proficient, 01/01/24, Understanding a target audience and how to best communicate with them
Awards
Salutatorian, 06/01/21, Second highest GPA in graduation class
Timeline
Marketing Ops Associate
Fullstack Academy
09.2022 - 10.2023
Marketing Operations Intern
Highway Education
03.2022 - 07.2022
Bachelor of Science - Digital Marketing
Full Sail University
09.2019 - 06.2021