Summary
Overview
Work History
Education
Skills
Timeline
Generic

Alex Rayburn

Summary

Collaborative and dedicated operations team leader skillful in developing and implementing policies, procedures and service standards. Documented strengths in building and maintaining relationships with a diverse range of stakeholders in dynamic, fast-paced settings. Proven track record in growing revenue, managing budgets and client retention with an innate customer-first mindset and excellent communication skills.

Overview

9
9
years of professional experience

Work History

Portfolio Director

Lulafit
01.2023 - 08.2024
  • Oversaw amenity operations of five Class A buildings in the Chicago market

-Managed a team of 12 managers across three service lines: conferencing, fitness and events
-Managed operating budgets exceeding $3.6 million across portfolio
-Achieved a satisfaction score of 95% or above from all clients

  • Developed and presented engagement and revenue reports to clients by leading key client meetings, including monthly operations reviews
  • Oversaw multiple site launches through steady state which included: procurement, hiring staff, onboarding, regular stakeholder meetings, implementation of policies and procedures and budget management
  • Oversaw all operational processes and SOPs for assigned market
  • Managed on-site leadership including onboarding, on the job training, goal setting, coaching and performance management
  • Responsible for driving metrics and tracking progress for client goals focused on tenant engagement and retention
  • Cultivated and deepened relationships with our clients and acted as a liaison between clients and on-site leadership teams
  • Identify upsell/cross-sell opportunities for increasing revenue for the company and the client
  • Lead weekly 1:1s with direct reports and monthly continuing educational meetings for the entire operations team

General Manager

lulafit
09.2019 - Current
  • Lead the opening of a brand new, state of the art 28k sq ft fitness facility in the iconic Old Post Office building in downtown Chicago
  • Directly manage on-site team including: onboarding, on the job training, goal setting, coaching and performance management
  • Grew membership population from 0 to 2000
  • Oversight of client satisfaction and engagement by achieving an NPS score consistently above 8.5
  • Foster client relationships with tenants in the building by developing client outreach strategies
  • Drive membership growth through sales outreach and partnerships with tenants in the building
  • Drive revenue growth in all areas, including but not limited to private tenant events, nutritional counseling, semi-private and personal training services Created and oversaw a yearly operating budget of $700k and presented on financials monthly
  • Plan and execute monthly wellness programming and events for building tenants
  • Support the Operations Team with other projects and tasks related to team development, increasing client engagement and member experience.

Owner

SpeciFit LLC
01.2018 - 01.2024
  • Recruited and built an in-person and virtual client base from 0 to 20 and administered all in-person training sessions which included traveling to client's houses, apartments and workplaces
  • Responsible for new streams of revenue and new client acquisition
  • Manage and complete all online exercise programming for online client base
  • Managed financial aspects of the business, including budgeting, financial reporting, and tax preparation
  • Oversaw marketing including but not limited to: Social media posts, bi-monthly business newsletter, raffles and giveaways, referral promotions, design and maintain website

Personal Trainer

Fitness Formula Clubs
07.2015 - 01.2017
  • Served as a lead trainer and mentor to incoming trainers to help them build their business
  • Was lead revenue producing trainer in 2016, exceeded monthly session and revenue goals for one year straight

Education

Bachelors of Science -

Western Kentucky University

Skills

  • Customer Relationship Management
  • Operations Management
  • Staff Management
  • P&L Management
  • Stakeholder Management
  • KPI reporting
  • Strategic Planning
  • Employee Development

Timeline

Portfolio Director

Lulafit
01.2023 - 08.2024

General Manager

lulafit
09.2019 - Current

Owner

SpeciFit LLC
01.2018 - 01.2024

Personal Trainer

Fitness Formula Clubs
07.2015 - 01.2017

Bachelors of Science -

Western Kentucky University
Alex Rayburn