Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
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Alex Silverman

Alex Silverman

Media & Communications Leader, Brand Manager
Los Angeles,CA

Summary

Accomplished brand manager and marketing and communications leader with a proven record of driving audience and revenue growth, managing evolutionary change, and designing and implementing forward-looking operational systems at media brands reaching millions in major markets. Marketing professional with successful brand refresh and re-launch experience. PR and strategic communications professional with extensive media contacts. Award-winning broadcast journalist. Nonprofit board member and journalism advocate. Media technology and operations expert.

Overview

17
17
years of professional experience

Work History

Director of News & Programming, Brand Manager

KNX News | Audacy
09.2022 - 04.2025

Led content and marketing for iconic Southern California news brand reaching more than 1.2 million weekly on FM/AM radio, streaming, smart speakers, web, and social media. Achieved highest overall audience share in modern history. Grew streaming listening by more than 33%. Grew over-the-air Adults 25-54 audience by 40%, beating the market by 50%. Developed content and brand guidelines for multi-platform expansion and enterprise-wide promotion across the national Audacy platform. Lead PR for the KNX News brand. Oversaw and coached a market-leading team of award-winning audio journalists. Hosted and produced a daily news podcast. Designed, produced, and promoted live events including political debates and town halls to expand brand's reach and impact. Oversaw technical systems design and implementation.

Brand Manager/Program Director

KYW Newsradio - Audacy
Philadelphia, PA
09.2018 - Current
  • Oversee all aspects of iconic Newsradio brand including news content, presentation, digital strategy, podcasting, branding, and marketing
  • Manage award-winning team of approximately 70 multi-platform journalists, producers, and support staff
  • Led successful launch and promotion of first-ever FM simulcast in station’s 56-year history
  • Oversaw complete brand modernization and re-image for a digital future
  • Manage events and specialty programming, develop content integration strategies to grow revenue, and guide technical systems design, implementation, and maintenance.

Region 11 Director

Radio Television Digital News Association (RTDNA)
09.2021 - Current
  • Represent New York, New Jersey, and Pennsylvania on the Board of Directors of the Radio Television Digital News Association, which provides visibility, advocacy, training, resources, and awards for broadcast and digital journalists and their leaders.

Assistant Director of News & Programming

WCBS Newsradio 880 - CBS Radio / Entercom
New York, NY
01.2018 - 09.2018
  • Led New York’s iconic news station through a modernization of its branding, logo, sonic imaging, and format
  • Responsible for day-to-day newsroom reporting assignments and general editorial oversight.

Anchor/Reporter

WCBS Newsradio 880 - CBS Radio | Entercom
New York, NY
04.2011 - 09.2018
  • Led award-winning coverage of such monumental news events as Hurricane Sandy, the Pulse shooting, Boston Marathon bombings, and the 2013 New York mayoral election
  • Responsible for generating and developing enterprise news and feature stories
  • Actively utilized social media platforms to aid in newsgathering and engage the audience with video and multimedia content
  • Produce, edit, and host annual year-in-review program.

Reporter/Anchor

KIRO Radio - Bonneville International
Seattle, WA
05.2010 - 03.2011
  • News and features reporter for the leading news-talk station in the Puget Sound region, covering day-to-day news events and producing in-depth issue-based feature reports on a daily basis.

Anchor, Reporter

Newsradio 570 WSYR - Clear Channel
Syracuse, NY
08.2008 - 03.2010
  • News anchor on top-rated morning show at Central New York’s leading news radio station
  • Filed breaking news and feature reports that aired throughout the day.

Adjunct Instructor

Fordham University
New York, NY
10.2016 - 05.2018
  • Independently developed curriculum for new journalism course, Social Media for Journalists, focusing on both theory and the practical applications of emerging technology in traditional journalism.

Industry Representative to the Board of Directors

WJPZ Radio, Inc
Syracuse, NY
05.2010 - Current
  • Provide operational, financial, and technical oversight for Syracuse University’s student-owned-and-operated radio station
  • The Board is responsible for compliance with federal broadcast regulations as well as ensuring the non-profit corporation fulfills its mission as a training ground for successful careers in the broadcasting industry.

Education

Bachelor of Science - Broadcast Journalism

Syracuse University Newhouse Schoolof Public Comms
Syracuse, NY
05.2010

Skills

  • Executive Leadership
  • Brand Messaging
  • Strategic Planning
  • Change Management
  • Organizational Systems Design
  • Team Recruiting and Hiring
  • Budget Administration
  • Labor Relations Coordination
  • Performance Management
  • Audience Engagement

Accomplishments

  • RTDNA Edward R. Murrow Award (2022) - Region 11 Overall Excellence (2022) - KYW Newsradio
  • NAB Crystal Award (2022) - KYW Newsradio
  • NAB Marconi Award (2021) - Major Market Station of the Year - KYW Newsradio
  • National RTDNA Edward R. Murrow Award (2018) - News Series
  • RTDNA Edward R. Murrow Award (2017) - Region 11 Excellence in Sound
  • New York Associated Press Award (2012 & 2013) - General Excellence in Use of Medium
  • New York Press Club Rev. Mychal Judge 'Heart of New York' Award (2012) - Hurricane Sandy Coverage
  • Hearst Foundation Journalism Award (2010) - First Place, Radio Features

Timeline

Director of News & Programming, Brand Manager

KNX News | Audacy
09.2022 - 04.2025

Region 11 Director

Radio Television Digital News Association (RTDNA)
09.2021 - Current

Brand Manager/Program Director

KYW Newsradio - Audacy
09.2018 - Current

Assistant Director of News & Programming

WCBS Newsradio 880 - CBS Radio / Entercom
01.2018 - 09.2018

Adjunct Instructor

Fordham University
10.2016 - 05.2018

Anchor/Reporter

WCBS Newsradio 880 - CBS Radio | Entercom
04.2011 - 09.2018

Reporter/Anchor

KIRO Radio - Bonneville International
05.2010 - 03.2011

Industry Representative to the Board of Directors

WJPZ Radio, Inc
05.2010 - Current

Anchor, Reporter

Newsradio 570 WSYR - Clear Channel
08.2008 - 03.2010

Bachelor of Science - Broadcast Journalism

Syracuse University Newhouse Schoolof Public Comms
Alex SilvermanMedia & Communications Leader, Brand Manager