Summary
Overview
Work History
Education
Skills
ADDITIONAL WRITING EXPERIENCE
Timeline
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Steve Sobel

Los Angeles,CA

Summary

Dynamic copywriter with a proven track record of crafting compelling and persuasive content that resonates with diverse audiences. Expertise includes creative writing, editing, and content strategy, along with a strong ability to collaborate within teams and deliver high-quality work under tight deadlines. Experience encompasses producing engaging copy for major cultural figures such as Dwayne 'The Rock' Johnson, Tom Brady, Ben Stiller, Kevin Hart, and Reese Witherspoon, demonstrating versatility and a deep understanding of brand voice.

Overview

10
10
years of professional experience

Work History

VP OF CREATIVE DEVELOPMENT/Lead Copywriter

Critical Content/SK Global Group
10.2020 - 02.2025
  • Duties include working with A-list talent, fielding pitches from producers, creating new shows/formats, writing and producing sizzles, writing and creating pitch decks, pitching networks, and maintaining industry contacts.
  • Managed deadlines effectively, delivering high-quality scripts on time despite tight schedules or unforeseen changes in direction.
  • Transformed complex information into easily digestible pieces tailored for specific audience segments using plain language principles.

MANAGER OF DEVELOPMENT/Copywriter

Fremantle Media
01.2017 - 02.2019
  • Copywriter at one of the world's largest production companies, writing sales and marketing copy for top rated TV shows including American Idol and America's Got Talent.
  • Edited and refined scripts based on feedback from producers and executives, ensuring clarity and coherence.
  • Collaborated with design teams to create cohesive content aligned with visual branding guidelines.

Freelance Copywriter

Multiple Employers
01.2015 - 02.2019
  • Freelance copywriter for some of the biggest names in entertainment including HBO, Imagine Entertainment, FOX, Banijay, Summit/Lionsgate, Scott-Free Productions, and others.
  • Edited and proofread content to maintain high standards of accuracy and clarity.
  • Participated in brainstorming sessions to generate innovative ideas for promotional materials.

Education

Bachelor of Fine Arts - Screenwriting

University of Southern California
Los Angeles, CA

High School - Theater Arts

New World High School of The Arts
Miami, FL

Skills

  • Compelling content creation
  • Effective client communication
  • Timely project completion
  • Collaborating with designers
  • Strong research skills
  • Effective cross-team communication skills

ADDITIONAL WRITING EXPERIENCE

  • TELEVISION (UNSCRIPTED): Have written host copy and handled other creative writing needs on some of the most popular reality shows of all time including American Idol (FOX), The Apprentice (NBC), Temptation Island (FOX), and others.
  • TELEVISION (SCRIPTED): Sold multiple original television show pilots to major networks including FOX, ABC, and F/X. Have also written for award shows including The Independent Spirit Awards (IFC) and comedy game shows like Funny You Should Ask (Syndication).
  • FEATURE FILMS: WGA (Writer's Guild of America) screenwriter who has sold multiple original screenplays and been hired to rewrite scripts for major studios including Warner Brothers, FOX, Universal Studios, and Sony.
  • YOUTUBE: Researched and wrote science oriented copy for popular online personalities Jeffrey Vinokur (Generation Genius) and Michael Stevens (Vsauce).

Timeline

VP OF CREATIVE DEVELOPMENT/Lead Copywriter

Critical Content/SK Global Group
10.2020 - 02.2025

MANAGER OF DEVELOPMENT/Copywriter

Fremantle Media
01.2017 - 02.2019

Freelance Copywriter

Multiple Employers
01.2015 - 02.2019

Bachelor of Fine Arts - Screenwriting

University of Southern California

High School - Theater Arts

New World High School of The Arts

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