Ashley Sherman
Jacksonville,FL
Summary
Experienced professional passionate about creating compelling content, informative articles and persuasive communication that resonates and inspires readers, driving positive feedback and engagement. A proven communicator and strategic thinker, adept at enhancing brand visibility and engagement. Leveraged advanced grammar and style guide knowledge and adaptability to change, driving significant improvements in internal and external messaging. Excels in research, writing and editing and fosters team collaboration, resulting in increased productivity and streamlined processes. Autonomous yet communicative with a 12-year history of superior performance in various fast-paced environments. Detail-oriented team player with strong organizational skills. Ability to handle multiple projects simultaneously with minimal input and a high degree of accuracy.
Overview
12
12
years of professional experience
Work History
Lead Writer/Public Affairs Specialist
Fleet Readiness Center Southeast
2019.08 - Current
- Served as primary liaison between editorial team and senior management, streamlining communication channels for timely decision-making processes on creative direction or strategy implementation.
- Championed efforts toward continuous improvement by staying up-to-date with industry best practices in writing techniques.
- Spearheaded internal communications initiatives, fostering a positive work environment and improved morale among staff members.
- Delivered engaging presentations at industry conferences, raising company profile within the field.
- Conducted interviews with subject matter experts to provide accurate information in articles.
- Established strong relationships with key stakeholders, leading to valuable partnerships in the industry.
- Developed compelling story ideas that resonated with target audience, boosting readership.
- Expanded brand reach through collaborations on guest posts/articles for reputable external publications.
- Collaborated with designers to create visually appealing layouts that complemented written content.
- Increased publication frequency by efficiently managing multiple writing assignments concurrently.
- Optimized content for SEO, driving increased organic traffic and reader engagement.
- Enhanced content quality by implementing thorough research and fact-checking processes.
- Maintained an organized system for tracking project progress and deliverables.
- Exceeded tight deadlines through effective time management and prioritization of tasks.
- Edited manuscripts for grammar, style, and clarity, ensuring high-quality published materials.
- Improved writer productivity by implementing a comprehensive style guide across all projects.
- Wrote and edited high-quality content and visually impactful programs under deadline pressure with exciting, captivating, and authentic approach.
- Wrote compelling, succinct, clear news scripts under tight deadlines.
- Utilized exceptional writing, editing, and proofreading skills to produce engaging and error-free content.
- Conducted interviews with subject matter experts to generate topics.
- Interviewed individuals by phone, video chat and in-person to write news stories.
- Followed company policies and editorial guidelines to craft thorough, well-written content.
- Edited and proofread drafts of articles and other documents.
- Promoted and marketed works through social media platforms.
- Managed competing deadlines with efficiency.
- Researched and wrote news stories, articles and reviews for online publications.
- Composed original written material for various types of publications and submitted for approval by supervisor, editor or publisher.
- Chose cover photography or artwork, selected fonts, and arranged designs to attract target readership.
- Collaborated with illustrators and photographers to enhance content.
- Completed accurate and polished formatting in line with publishing standards prior to submission.
- Drafted op-eds, speeches, talking points, and other materials that advanced the organization''s mission and goals.
- Coordinated special projects as assigned by executive leadership, ensuring timely completion within established budgets.
- Developed crisis communication strategies to minimize negative impact on public opinion.
- Conducted thorough research to support data-driven decision-making in public affairs activities.
- Streamlined internal communications processes for greater efficiency and collaboration among departments.
- Updated social media accounts and websites such as [Site].
- Managed media inquiries, resulting in increased positive news coverage for the organization.
- Monitored relevant industry trends and emerging issues to inform proactive public affairs planning and response strategies.
- Boosted social media engagement with compelling content and targeted campaigns.
- Organized successful events, fostering strong connections between the organization and key stakeholders.
- Initiated partnerships with community organizations to increase visibility and strengthen alliances within the community.
- Led training sessions for staff members on best practices for managing external communications effectively.
- Created impactful press releases to promote organizational achievements and initiatives.
- Wrote speeches, press releases, media responses and public service announcements.
- Supported public relations managers with writing, researching and preparation of materials
- Wrote press releases and other materials utilizing SEO practices.
- Drafted press releases detailing relevant newsworthy information and supporting brand image, and worked with news media to spread positions.
Freelance Copywriter
Ogee Recovery
2021.09 - 2023.08
- Customized brand message to reach and capture target audience interest and drive engagement.
- Provided editorial guidance to facilitate delivery of top-quality content.
- Improved brand perception with carefully crafted press releases that communicated company milestones and achievements.
- Supported SEO initiatives through strategic keyword incorporation in web content, driving organic traffic growth.
- Developed engaging blog content to establish company as thought leader in industry.
- Enhanced brand visibility by crafting compelling ad copy for major product launches.
- Created detailed product descriptions for e-commerce sites to enhance user experience and drive sales.
- Fostered strong brand identity, developing consistent voice and style guide used across all company communications.
- Participated in industry events as company representative to stay informed about market trends and competitor activities.
- Developed short and long-term media outreach strategies in collaboration with cross-functional teams.
- Wrote advertising copy for online content, adhering to employers' overarching brand identity and personality.
- Crafted effective call-to-action statements within copy, driving desired consumer behavior and increasing conversion rates.
- Reviewed and edited final copy for accuracy and to correct grammar errors.
- Collaborated with marketing team to develop creative concepts for promotional materials and advertising campaigns.
- Enhanced product visibility by writing clear and concise product descriptions for e-commerce websites.
- Transformed complex information into easily digestible pieces tailored for specific audience segments using plain language principles.
- Contributed to team brainstorming sessions to generate innovative ideas for campaign themes and strategies.
- Collaborated with designers to produce visually appealing and informative infographics that simplified complex data.
- Increased customer engagement, writing persuasive email marketing campaigns that highlighted product benefits.
- Boosted web traffic with SEO-optimized articles, integrating targeted keywords seamlessly.
- Edited and proofread colleagues' work to maintain high standard of accuracy and coherence in all published materials.
- Formatted copy to align with project-specific guidelines.
- Conducted thorough research to produce white papers that positioned company as solution provider in its field.
- Increased brand awareness through the creation of compelling content for website landing pages, blog posts, and email newsletters.
- Edited existing copy for clarity, grammar, punctuation, and overall effectiveness while respecting original author''s intent.
- Edited and proofread drafts of articles and other documents.
- Promoted and marketed works through social media platforms.
Communication and Social Media Manager
Family Support Services of North Florida
2018.02 - 2019.08
- Collaborated with cross-functional teams to develop integrated marketing campaigns that drove business growth.
- Boosted audience engagement with the creation of compelling content for various digital platforms.
- Established measurement frameworks and reporting systems to track success metrics for various communication initiatives.
- Organized successful events and product launches that generated significant media coverage and customer interest.
- Developed crisis communication plans to safeguard the company''s reputation during challenging situations.
- Coordinated public relations efforts, securing placements in prominent publications and broadcast outlets.
- Increased web traffic through targeted SEO tactics and engaging blog content development.
- Implemented email marketing campaigns that consistently achieved high open rates and conversion rates.
- Enhanced brand visibility by developing and implementing comprehensive social media strategies.
- Streamlined internal communications processes, improving information flow and collaboration among team members.
- Managed multiple social media accounts, ensuring consistency in tone and messaging across all channels.
- Oversaw social media presence and aligned posts to include branding and trending ideas.
- Reviewed marketing materials and documents for brand accuracy and trending design.
- Researched latest market trends and analyzed data to develop public relations strategies and tactics.
- Taught in-house employees strategies for successful internal and external communications.
- Built and strengthened industry partnerships to improve product placements, amplify coverage and maximize effectiveness of marketing strategies.
- Collaborated with other departments to develop integrated branding and public relations strategies.
- Wrote engaging and successful press releases to control information and public opinion.
- Drafted speeches for company executives and advised on media talking points.
- Fostered positive relationships with key business journalists in national and trade publications.
- Led crisis communications and media relations activities in response to challenging situations.
- Authored fresh and engaging press releases and prepared complete press kits.
Writer and Social Media Marketing Strategist
Coldwell Banker Vanguard Realty
2015.11 - 2018.02
- Wrote and edited high-quality content and visually impactful programs under deadline pressure with exciting, captivating, and authentic approach.
- Conducted thorough research on diverse topics, producing well-informed pieces that resonated with readers.
- Collaborated with editors to refine drafts, ensuring consistent tone and style across various platforms.
- Organized material to research and complete writing tasks.
- Generated ideas for new content series or formats based on audience interests and market trends.
- Developed engaging articles for online publications, resulting in increased readership and social media shares.
- Adapted writing styles based on different platforms such as social media, blog posts, and print materials.
- Utilized exceptional writing, editing, and proofreading skills to produce engaging and error-free content.
- Conducted interviews with subject matter experts to generate topics.
- Followed company policies and editorial guidelines to craft thorough, well-written content.
- Brainstormed ideas to create useful content for clients.
- Led series of writing workshops, improving team skills and fostering culture of continuous learning and development.
- Enhanced online visibility for clients by crafting SEO-optimized content, integrating keywords seamlessly into engaging articles.
- Tailored writing style and tone to match various clients' brand voices, enhancing their connection with target audiences.
- Coordinated with graphic designers to produce multimedia content that complemented and enhanced written articles, increasing overall content consumption.
- Facilitated content brainstorming sessions that generated innovative content ideas, aligning with strategic marketing goals and audience interests.
- Revitalized social media presence by introducing consistent and authentic content voice, growing followership and enhancing user interaction.
- Managed content strategy for startup's launch campaign, significantly increasing online engagement and contributing to successful market entry.
- Composed original written material for various types of publications and submitted for approval by supervisor, editor or publisher.
- Presented clients with unique copy options based on overall marketing objectives.
- Created content for websites and online publications.
- Customized brand message to reach and capture target audience interest and drive engagement.
- Boosted brand visibility with targeted digital marketing campaigns and social media engagement strategies.
- Fostered strong customer relationships to gather insights and tailor products to meet their needs.
- Optimized website content and images to improve search engine rankings.
- Developed and deployed content marketing strategies to improve organic search traffic.
- Helped clients develop website portals and social media pages to promote businesses.
- Designed paid client ads for use on diverse social media platforms.
- Crafted and implemented strategies to increase search visibility and website traffic.
- Implemented pay-per-click campaigns to increase website traffic and conversions.
- Created content strategies for digital media.
Press Release Editor
Close-Up Media
2013.03 - 2015.02
- Managed multiple projects simultaneously, ensuring timely delivery of high-quality editorial work.
- Enhanced publication quality by diligently proofreading and editing articles for grammar, spelling, and consistency.
- Prepared, rewrote, and edited pieces to improve readability and impact.
- Edited and reviewed content for grammar, spelling and punctuation.
- Proofread, edited and evaluated final copy to verify content aligned with established guidelines.
- Worked with graphic artists, post-production team members and other specialists to produce captivating and successful content.
- Collaborated with design, editorial and marketing departments to meet desired content goals.
Communication Coordinator
Heritage Publishing, Inc.
2013.02 - 2015.11
- Increased employee satisfaction through well-planned internal newsletters and announcements, keeping staff informed on key updates.
- Established comprehensive metrics tracking systems to monitor success of various communication activities towards achieving overall objectives.
- Collaborated with cross-functional teams to develop effective marketing materials that drove business growth.
- Developed targeted messaging for diverse audiences, ensuring clear understanding of company values and offerings.
- Enhanced brand awareness by developing and executing strategic communication plans.
- Produced internal communications for [Type] projects.
- Improved office operations by automating client correspondence, record tracking and data communications.
- Organized spaces, materials and catering support for internal and client-focused meetings.
Education
Bachelor of Science - Journalism And Communication
University of Florida
Gainesville, FL05.2012
Associate of Science - Journalism
Santa Fe College
Gainesville, FL05.2009
Skills
- Advanced Grammar Knowledge
- Data-driven decision-making
- Strong research skills
- Adaptability to Change
- Proofreading proficiency
- Deadline Management
- Press Release Writing
- Ghostwriting expertise
- Compelling content creation
- Scriptwriting experience
- Copyediting Proficiency
- Public relations acumen
- SEO Strategies
- Journalism
- Copywriting
- Social Media
- Research
- Proofreading
- Creative Collaboration
- Technical Writing
- [Software] expertise
- Press releases
- AP Style
- Social Media Content Writing
- Customer Service
- Problem-solving abilities
- Time Management
- Excellent Communication
- Multitasking
- Organizational Skills
- Attention to Detail
- Adaptability and Flexibility
- Self Motivation
- Microsoft Office
- Data Entry
- Team Collaboration
- Problem-solving aptitude
- Reliability
- Professionalism
Custom
Portfolio featuring a mixed body of work.
Timeline
Freelance Copywriter
Ogee Recovery
2021.09 - 2023.08
Lead Writer/Public Affairs Specialist
Fleet Readiness Center Southeast
2019.08 - Current
Communication and Social Media Manager
Family Support Services of North Florida
2018.02 - 2019.08
Writer and Social Media Marketing Strategist
Coldwell Banker Vanguard Realty
2015.11 - 2018.02
Press Release Editor
Close-Up Media
2013.03 - 2015.02
Communication Coordinator
Heritage Publishing, Inc.
2013.02 - 2015.11
Bachelor of Science - Journalism And Communication
University of Florida
Associate of Science - Journalism
Santa Fe College
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