Summary
Overview
Work History
Education
Skills
Timeline
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Alexa Contreras

Long Beach,CA

Summary

Dynamic and results-oriented marketing professional holding a Bachelor of Science in Marketing. Demonstrated ability in driving brand awareness, engagement, and growth through innovative social media strategies, content creation, and analytics. Seeking opportunities to leverage skills and expertise in contributing to the success of a forward-thinking organization.

Overview

6
6
years of professional experience

Work History

SENIOR MARKETING SPECIALIST

Ladera Lending
01.2020 - Current
  • Strategically manages social media platforms to drive engagement and brand visibility.
  • Facebook: Expanded monthly reach to 21,000 accounts.
    Instagram: Achieved monthly outreach to 900 accounts.
  • Implements Paid Social Media Advertising, increasing account coverage from 150 to 600, resulting in 20 website leads per month.
  • Cultivates strong vendor relationships and developed growth-oriented strategies.
  • Led customer survey initiatives, significantly enhancing online reviews: Boosted Google My Business reviews from 250 to over 1,500. Elevated Experience.com reviews to 12,000.
  • Produces compelling external and internal content, including redesign and upkeep of company website.
  • Provides creative direction for website enhancements to optimize user experience.
  • Collaborates cross-functionally to support loan officers' success and enhance customer satisfaction.
  • Utilizes Excel for data analysis, facilitating informed decision-making.
  • Designs impactful presentations and marketing materials to drive business objectives.

DIGITAL MARKETING INTERN

Freewaters Footwear
05.2018 - 08.2018
  • Collaborated on creative content creation for social media platforms.
  • Managed influencer marketing and cultivated new influencer relationships.
  • Conducted audits on water projects to enhance water filter effectiveness.
  • Contributed to development of vision boards for upcoming campaigns.
  • Generated ideas for new logos and collaborated on their design.
  • Assisted in photoshoots for new product launches.

Education

Bachelor of Science - Marketing

Point Loma Nazarene University
San Diego, CA
05.2019

Skills

  • Social media management
  • Content creation
  • Email and SMS marketing
  • Data analytics (Excel)
  • Presentation design (PowerPoint, Word, Canva, Visme)
  • Vendor relationship management
  • Review site management
  • Customer survey management
  • Internal content creation
  • Brand Promotion
  • Research methods

Timeline

SENIOR MARKETING SPECIALIST

Ladera Lending
01.2020 - Current

DIGITAL MARKETING INTERN

Freewaters Footwear
05.2018 - 08.2018

Bachelor of Science - Marketing

Point Loma Nazarene University

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Alexa Contreras