Alexa De Santis
Morristown,NJ
Summary
Strategic sales leader with expertise in channel sales, sales development management, and business development. Demonstrated ability to drive revenue growth by leading high-performing teams and fostering strong partner relationships. Proven track record in developing effective pipeline strategies and managing channel accounts to enhance market share and surpass revenue targets. Recognized for leveraging data-driven insights to improve sales performance and deliver customer-centric solutions that support sustainable business growth.
Overview
11
11
years of professional experience
Work History
REGIONAL SALES EXECUTIVE
Liberty Payroll & HR
Newark, US
01.2026 - Current
- Drive new business growth by developing strategic relationships with business owners, CPAs, financial institutions, and referral partners, creating a consistent pipeline of qualified opportunities across a multi-county territory.
- Lead the full consultative sales cycle—from prospecting and discovery to proposal, negotiation, and close—delivering customized payroll, HR, workforce management, and compliance solutions tailored to each client's operational goals.
- Develop and execute territory growth strategies by identifying high-potential industries, leveraging networking events, strategic partnerships, and outbound prospecting to expand market presence and increase revenue opportunities..
CHANNEL ACCOUNT MANAGER
Brother
Bridgewater, US
08.2022 - 12.2025
- Increased sales volume by 15% by strategically advising clients on procuring software, hardware, and IT services, aligning technology solutions with client objectives to enhance satisfaction.
- Negotiated vendor and distribution partnerships that resulted in an average customer savings of 10% per transaction, securing the most competitive pricing and terms to maximize client value.
- Strengthened client trust by conducting comprehensive market and product research to provide accurate information, positioning the company as a knowledgeable and dependable partner.
- Managed a portfolio of enterprise and corporate accounts as key decision-makers' primary point of contact, achieving a 95% contract renewal rate among managed accounts.
- Enhanced customer loyalty, leading to a 20% increase in customer referrals by employing active listening and problem-solving skills to address customer complaints and concerns efficiently.
- Collaborated with the marketing team to develop compelling presentations for new product releases, contributing to a 25% increase in product engagement as measured by post-launch inquiries.
- Maintained strong working relationships with sales representatives and vendors, procured supplies, and stayed up to date with always-changing trends to ensure that revenue would continue to improve.
- Trained and coached Sales Development Representatives on prospecting, lead qualification, consultative selling, and CRM best practices to strengthen pipeline development.
BARTENDER & SHIFT LEAD
Stage House Tavern
Somerset, US
11.2015 - 09.2022
- Leveraged strong organizational and leadership abilities while overseeing all bar operations in high-volume settings, including quality control, shift supervision, and financial responsibility.
- Trained new bartenders on drink preparation and upselling techniques.
Education
Associate of Applied Science - Communications
Raritan Valley Community College
Skills
- Channel Sales
- Channel Partner Management
- Business Development
- Account Management
- Territory Management
- Sales Pipeline Management
- Partner Enablement
- Strategic Account Planning
- Salesforce CRM
- Go-to-Market Strategy
- Payroll auditing
- Microsoft Excel proficiency
Timeline
REGIONAL SALES EXECUTIVE
Liberty Payroll & HR
01.2026 - Current
CHANNEL ACCOUNT MANAGER
Brother
08.2022 - 12.2025
BARTENDER & SHIFT LEAD
Stage House Tavern
11.2015 - 09.2022
Associate of Applied Science - Communications
Raritan Valley Community College