Alexa Gruenwald

• Manages sales and events for the assigned WhirlyBall location(s).
• Collaborates with Director of Sales to create and implement a proactive outside sales campaign.
• Participates in the training and supervision of other Event Sales Representatives.
• Hold direct reports accountable for meeting sales goals and KPIs.
• Ensure all direct reports are set up for success and provide on-going training and support as needed.
• Oversee assigned locations while still achieving own individual sales goals and KPIs.
• Assigns inbound leads to the appropriate team members.
• Takes corrective actions when mistakes are made by themselves or their direct reports.
• Ensures kitchen BEO’s are delivered consistently and in a timely manner.
• Ensures weekly BEO meetings are happening between operations, kitchen and sales
• Delivered weekly status updates to GM regarding events and team performance.
• Work with team on internal sales tools and education
• Consistently prospects WhirlyBall clients through various sales techniques.
• Accurately tracks financial growth from outbound sales efforts both individual and team results.
• Leverages guest feedback to enhance satisfaction levels.
• Enhances and grows WhirlyBall’s client database through constant and consistent communication to potential inbound and outbound clients.
• Establishes and builds strategic relationships with key partners and clients.
• Actively takes part in community organizations while attending key hospitality trade shows, sales expos, and networking events.
• Handles group inquiries via telephone and email with adequate response time.
• Captures client information and schedule reservations in event database.
• Communicates all required and relevant event information to clients.
• Confirms necessary contract transactions.
• Follow-ups on proposals, phone calls and inquiries.
• Provides tours of event space(s) to potential clients as needed.
• Effectively communicates all event details to location management and staff.

Created various marketing promotions/flyers during need weeks to increase in the week sales

• Coordinated new hotel opening
• Coordinate all group transient and catering sales solicitations and bookings to maximize overall revenue.
• Developed and implemented strategies to maximize rate occupancy food & beverage opportunities in the hotel.
• Proactively conduct outside sales calls conduct sales tours and entertain clients.
• Understand the content reflected in contracts and how to negotiate terms therein.
• Cultivated market insight to anticipate revenue opportunities.
• Monitor production of all top accounts and evaluate trends within your market.
• Adhered to Aimbridge Hospitality’s established regulations company standards sales standards and sales metrics related.
• Comply with attainment of individual goals as well as team goals and budgeted metrics.
• Train all members of the hotel staff on how to recognize and capitalize on all sales opportunities to increase hotel occupancy and revenue.
• Develop a full working knowledge of the operations and policies of the hotel including Sales Food and Beverage, Front Office, and Reservations.
• Maintained strong visibility in local community and industry organizations.
• Attend and/or conduct daily/weekly/monthly meetings and any other functions required by management providing training on a rotational basis.
• Attend weekly Revenue Meetings
• Prepare and present Monthly Financial Powerpoint presentations for Corporate and Ownership.
• Maintains professional working relationship and promote open lines of communication relationships to achieve initiatives with respective marketing partner(s) and other internal departments (i.e. Second Wave Aimbridge Digital or Branded field marketing).
• Travel on a weekly basis as required.
• Act as directed on behalf of the General Manager in his/her absence; performing any other duties as requested by management.
• Experienced using Opera, Delphi, A3, IHG Merlin, Travelclick, Hotelplanner, Meeting Broker, Cvent.

• Coordinated new store launch (Milwaukee)
• Develop, plan and sell private parties at PBS Milwaukee
• Work professionally with both FOH and BOH to execute and plan private parties
• Responsible for generating private party sales first proactively, second organically
• Establishes sales objectives by creating sales plan and quota for PBS Milwaukee
• Recommends new opportunities for outreach and client development
• Achieves sales financial objectives by forecasting requirements, preparing annual budget, scheduling expenditures, analyzing variances, initiating corrective actions
• Infiltrates the community to become a familiar and successful recommendation for events at all venues
• Participates in industry events, meetings and networking opportunities
• Continually grows relationships with current and new clients to promote initial and repeat business
• Actively seeks out convention/tourism business, focusing on needs of the group and recommending space appropriately
• Works closely with sales teams in Greater Milwaukee area hotels to capture business opportunities
• Solicit, negotiate and book new and repeat business via outside sales calls, cold calling, mailings, etc
• Work with General Manager on PR, sales & marketing initiatives
• Focuses on employee objectives by recruiting, selecting, orienting, training, assigning, scheduling, coaching, counseling and disciplining employees
• Effectively communicates expectations, planning, monitoring, appraising and reviewing job contributions
• Enforces all policies and procedures
• Achieves operational objectives by contributing sales information and recommendations to strategic plans and reviews
• Prepares and implements action plans regarding productivity, quality and customer service standards
• Identifies trends, performs and analyzes audits, implements improvements
• Responsible for effective contract management, all groups must be signed and deposited with appropriate notice for operations team
• Utilizes in house software system to complete appropriate steps in planning, as well as provide accurate reports to all requesting parties
• Assumes responsibility for execution of events
• Communicates all requests of the client in an effective and time sensitive manner
• Ensures that all required elements for events are scheduled, ordered and communicated to operations team
• Participate in weekly manager meetings and scheduled staff meetings
• Performs weekly BEO meetings
• Ensure guest satisfaction through comment cards, Open Table, Yelp, Etc

• Attended stand up daily to discuss concerns and department agenda for the day
• Attended staff meeting to discuss upcoming events
• Engaged in revenue calls alongside DOS.
• Conducted weekly sales meetings to analyze and deconstruct the STR Report and Pace Reports.
• Joined daily ABR sessions alongside General Manager and Sales Team to evaluate prior day performance.
• Compared BAR in Lightspeed and LY STR when quoting prospective clients
• Created and sent contracts for tentative guests
• Used HotelPlanner, Cvent, Skippier, and Visit Milwaukee to quote leads/RFP
• Planned monthly All-Talent luncheons
• Completed Isac Training
• Made cold calls to 10+ prospective clients in our backyard
• Succeeded given budget every month
• Received 98%+ on all Shop Calls
• Went on off-site meetings 3 times a week to obtain new business in the market
• Created Corporate Rates agreements
• Stayed on site for client events
• Conducted on-site property tours with prospective clients

• Evaluated applicants to identify the most suitable hires.
• Coaching, teaching & training staff during shifts and 1;1’s
• Setting and holding team accountable to performance and brand standards
• Engaged team with motivational alley rallies, effective communication methods, and competitive contests.
• Upheld stringent safety and quality regulations via comprehensive tasting procedures and temperature evaluations.
• Performed checkouts of servers and bartenders to ensure that all tickets were accounted for.
• Completed the Daily Sales Report and prepared the nightly deposit
• Performed restaurant walk-throughs to gauge timeliness and excellent service quality
• Resolving guest relations concerns
• Developed prep sheets for employees and managing processes for scratch-made food and hand-cut steaks
• Creating a fun, energetic, and safe environment
• Completed weekly liquor inventory and entered numbers into .NET (Menulink)
• Overseeing the responsible service of alcohol

• Coordinated new store launch (Greendale)
• Developing sales strategies and setting targets
• Maintaining and increasing banquet sales
• Enter prospective, tentative, and definite programs in Delphi & Triple Seat, the group event software
• Obtain all relevant information from event or travel planner and send appropriate menu and pricing information
• Re-confirm final counts and details forty-eight hours prior to the event
• Communicate all event details to all departments of the restaurant via the weekly and daily BEO’s, Reports, and Managers Meeting

• Greet guests in a warm, professional manner as they arrive to Buca to dine and bid a sincere farewell upon departure
• Correctly input all takeout orders into Aloha, package orders for guests, receive payments and provide outstanding customer service for all takeout customers
• Answer multi-line phone system and input reservations into 'OpenTable', answer any questions guests have about Buca di Beppo, accurately receive Takeout and Catering orders over the phone and field phone calls / fill out lead sheets regarding Banquets & Catering for Sales Manager
• Training of new hourly Host / Hostesses and Takeout Family Members
• Communicate all Catering / Large Pan Takeout orders with Sales Manager to flawlessly deliver an over the top guest experience and guarantee repeat business
• Assist Sales Manager during peak times of the year with cold calls, mailers, wedding shows, tastings and coupon drops