Summary
Overview
Work History
Education
Skills
Timeline
Generic
Alexa Phillips

Alexa Phillips

Mena,AR

Summary

Creative Marketing Director with expertise across email campaigns, public relations, social media and event planning. Successfully managed united teams to achieve aggressive goals and produce results. Keen insight into digital marketing campaigns, planning and public relations.

With an extensive background in Sales and Graphic Design. Proven successful in marketing and sales, from Growing Social Media pages to over 800k followers to runnings ads with profits over one million dollars per year.


Overview

14
14
years of professional experience

Work History

Graphic Design and Marketing

Wren Rae Clothing
01.2015 - Current

.

  • Growing Socials to over 900k followers
  • Creating ads and marketing strategies with Sales over One Million dollars per year
  • Developed and executed marketing programs and general business solutions resulting in increased company exposure, customer traffic and elevated sales numbers.
  • Engaged, informed and supported staff on media and marketing outcomes.
  • Launched marketing activities for new product lines and market penetration.
  • Worked with communications team to drive internal promotion of company programs, initiatives, guiding principles and mission.
  • Developed new branding strategies and marketing collateral to foster business development and achieve revenue targets.
  • Analyzed consumer usage patterns to identify trends and target key demographics.
  • Managed relationships with key industry partners and
  • Producing millions of organic leads and traffic
  • Enhanced brand recognition by creating visually appealing marketing materials and corporate identities.
  • Streamlined design processes for increased efficiency and improved project turnaround times.
  • Collaborated with cross-functional teams to develop cohesive visual strategies aligned with overall business objectives.

Graphic Designer

Loulla Bell's Boutique
01.2013 - 01.2015
  • Improved client satisfaction by creating visually appealing and impactful graphic designs for various marketing materials.
  • Help business Start up and growth
  • Streamlined design processes for increased efficiency and faster project turnaround times.
  • Supported with creating project marketing materials to promote services.
  • Created over 100 designs for a startup company within a few days

Child Support Specialist

Arkansas Department Of Finance And Administration
02.2012 - 12.2014
  • Researched legal, financial and other records to obtain data needed to secure and enforce child support cases.
  • Performed case management tasks to enforce court-ordered child support obligations.
  • Explained policies, procedures and instructions to parents.
  • Monitored cases for support order compliance and made adjustments.
  • Calculated child support obligations and debts.
  • Processed new hire paperwork and documents.
  • Verified timekeeping records and handled any discrepancies with employees.
  • Maintained payroll information by calculating, collecting, and entering data.

Digital Marketing Director

Cole Construction
01.2011 - 03.2013
  • Answered phone calls and responded to inquiries from customers, vendors and other external contacts.
  • Built strong relationships with industry professionals and influencers.
  • Devised marketing plans using digital strategies, print advertising, and word of mouth tactics.
  • Assisted management with special projects to complete all tasks by deadlines.
  • Managed and maintained electronic and paper-based filing systems to keep essential documents and information easily accessible and organized.
  • Maintained office calendars to track important dates and deadlines.
  • Attended team meetings to resolve technical and project issues and review project schedules.
  • Researched materials to determine appropriate selection for projects.
  • Created email blast campaigns to target key customers.

Marketing Director

Rich Mountain Community College
01.2010 - 01.2011
  • Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
  • Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
  • Researched developing trends to stay updated with new ideas and marketing practices.
  • Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
  • Maintained documentation, detailing assignments, in-progress work and completed project milestones.
  • Worked with graphic designers and writers to establish theme and tone for content.
  • Performed market segmentations, targeting and positioning for each product line.
  • Used data analytics to track lead generation campaigns and improve quality.
  • Executed search engine marketing, advertising and public relations campaigns to generate demand and sales leads.
  • Managed workflow between staff, coordinating documents and creative material distribution.
  • Managed workflow between staff, coordinating documents, planning, and creative material distribution.

Education

Bachelor of Arts - Business Administration And Management

Arkansas Tech University
Russellville, AR
05.2014

Associate of Arts - General Studies

University of Arkansas Rich Mountain
Mena, AR
05.2012

Skills

  • Presentation Design
  • Layout Design
  • Design thinking
  • Adobe Creative Suite
  • Print design
  • Typography Expertise
  • Branding and Identity
  • Digital design
  • Website Design
  • Logo creation
  • Marketing research
  • Brand Marketing
  • Event Marketing
  • SMS marketing
  • Prospect targeting
  • ROI Analysis
  • E-mail and direct mail marketing campaigns
  • Product Launches
  • Social Media Engagement

Timeline

Graphic Design and Marketing

Wren Rae Clothing
01.2015 - Current

Graphic Designer

Loulla Bell's Boutique
01.2013 - 01.2015

Child Support Specialist

Arkansas Department Of Finance And Administration
02.2012 - 12.2014

Digital Marketing Director

Cole Construction
01.2011 - 03.2013

Marketing Director

Rich Mountain Community College
01.2010 - 01.2011

Bachelor of Arts - Business Administration And Management

Arkansas Tech University

Associate of Arts - General Studies

University of Arkansas Rich Mountain
Alexa Phillips