Alexa Sweet
Nashville,TN
Summary
Sales and marketing professional with a strong background in sales operations and process optimization. Known for driving efficiency and supporting strategic planning initiatives. Focused on team collaboration and delivering results, adaptable to changing needs. Expertise in data analysis and sales strategy implementation.
Overview
10
10
years of professional experience
Work History
Sales Operations Manager
GSF Media
Lebanon, TN
04.2023 - Current
- Spearheaded development of customized presentation frameworks to shift focus from transactional sales to value-driven partnerships.
- Developed and managed internal sales performance dashboards to monitor KPIs for sales team accountability.
- Implemented corporate brand standards to produce professional interactive documents and invoices for clients, enhancing high-end visual identity.
- Revamped internal documentation and workflows to prioritize capability demonstration and strengthen client relationships.
Product Management Consultant
Securian Asset Management
Saint Paul, MN
02.2020 - 09.2022
- Led cross-functional teams to bring new financial products to market on time and within budget, contributing to a 20% increase in sales of Institutional Asset Management capabilities.
- Developed and executed institutional marketing materials and go-to-market strategies with 100% accuracy and compliance with SEC/FINRA regulations.
- Facilitated the management and completion of 10 institutional investment product RFPs, RFIs, and due diligence questionnaires each quarter to ensure thorough client engagement.
Product Marketing Analyst
PepsiCo
Minneapolis, MN
04.2019 - 01.2020
- Collaborated with Gatorade/PepsiCo sales leadership to identify business opportunities and improve product assortment, leading to a 20% increase in sales.
- Designed and launched a successful "Value Added Protein" category selling story with an 80% immediate product acceptance rate.
- Utilized data analysis from IRI and retailer loyalty card data to make informed recommendations, leading to a 30% increase in marketing effectiveness.
Category Development Analyst
Hormel Foods
Minneapolis, MN
03.2016 - 04.2019
- Provided fact-based selling solutions for Muscle Milk to National Food, Drug, Club, and Mass customers, resulting in a 15% increase in category and brand growth.
- Innovated and communicated strategic category management ideas, playing a key role in the Cytosport Growth Driver initiative and securing the first category captainship at a leading national retailer.
- Designed and executed a comprehensive trade plan aimed at increasing brand share of quality merchandising by 20%.
Education
Bachelor of Arts - Communications
University of Minnesota
Minneapolis, MN06-2014
Skills
- Product & Sales Ops: Roadmap Development, Market Research, Go-to-Market Strategy, Performance Tracking
- Data-driven decision making
- Stakeholder Management: Vendor Negotiation, Cross-Functional Team Leadership, Value Proposition Design
- Project Management: Prioritizing Tasks, Managing Deadlines, Process Automation
Timeline
Sales Operations Manager
GSF Media
04.2023 - Current
Product Management Consultant
Securian Asset Management
02.2020 - 09.2022
Product Marketing Analyst
PepsiCo
04.2019 - 01.2020
Category Development Analyst
Hormel Foods
03.2016 - 04.2019
Bachelor of Arts - Communications
University of Minnesota