ALEXA VASQUEZ

Lead business development efforts throughout New Mexico's commercial construction market, building strategic partnerships and driving profitable growth through consultative sales and relationship management. Managed an active portfolio of commercial projects while serving as a trusted resource for architects, general contractors, developers, property owners, facility managers, interior designers, and commercial contractors.

Key Accomplishments
• Develop and execute territory growth strategies focused on increasing commercial sales, profitability, and market share.
• Build and maintain strategic relationships across the commercial construction ecosystem, including architects, general contractors, developers, interior designers, facility managers, and property owners.
• Identify, qualify, and advance new business opportunities while strengthening existing customer relationships.
• Manage multiple commercial construction projects simultaneously from specification through project completion.
• Review Division 9 specifications and prepare technical submittals, maintenance manuals, closeout documentation, and product recommendations.
• Conduct site visits, project walks, adhesion testing, PH testing, product evaluations, and customer consultations to support project success.
• Create project-specific color renderings and presentations aligned with customer requirements.
• Coordinate closely with internal sales, operations, and marketing teams to maximize customer engagement and business growth.
• Utilize CRM and project tracking tools to monitor opportunities, customer activity, and territory performance.
• Successfully manage multiple high-priority projects, deadlines, stakeholders, and customer relationships simultaneously.
• Serve as Chair of the Women's Resource Group, supporting employee engagement, leadership development, and organizational culture initiatives.
• Selected to participate in Sherwin-Williams' Partnership Defined leadership development program.
• Successfully completed Intermediate Protective & Marine Coatings Training, strengthening expertise in industrial and protective coating systems.

Awards & Recognition
• New Mexico District Sales Representative of the Year (2024)
• Leaders Award Recipient (2024) for achieving territory sales, gallons, and controllable contribution goals.
• Women's Resource Group Chair
• Partnership Defined Leadership Program Participant

Managed outside sales activities across multiple customer segments, driving growth through new business development, customer retention, and strategic account management.

Key Accomplishments
• Conducted daily business development activities to increase market penetration and territory revenue.
• Developed strategic account plans and identified growth opportunities across multiple market segments.
• Built and strengthened customer relationships through consultative selling and solution-based recommendations.
• Utilized market intelligence and customer insights to drive sales performance and account growth.
• Resolved customer concerns while strengthening long-term client partnerships.
• Collaborated with store leadership teams to improve customer service, employee development, and operational effectiveness.

Awards & Recognition
• New Mexico District Top Performer - Profit Growth (2022)
• New Mexico District New Account Performer for Sales Representatives (2022)
• District Onboarding Presenter (2021-2022)

Directed day-to-day operations of a retail business location, overseeing financial performance, customer satisfaction, employee development, recruiting, retention, and operational compliance.

Key Accomplishments
• Managed store profitability, operational performance, and sales growth initiatives.
• Analyzed financial reports and performance metrics to drive improved business results.
• Recruited, coached, developed, and retained high-performing employees.
• Conducted employee performance reviews, coaching conversations, and corrective action when necessary.
• Created store schedules and managed staffing to support business objectives.
• Built and maintained strong customer relationships while resolving escalated customer concerns.
• Led weekly sales call initiatives and customer outreach efforts.
• Ensured compliance with company marketing, pricing, merchandising, and operational standards.

Recognition:
• Served as a Training Store Manager, mentoring new managers and developing future leaders.
• Acted as Team Lead for Recruitment and Employee Retention initiatives.
• Participated on the Central Area Action Planning Committee.