Hi, I’m
Alexa Weber
Scotts Mills,OR
Summary
Enthusiastic, reliable and passionate professional who takes pride in providing excellent customer service and creating outstanding relationships with and for customers. Skilled in anticipating customer needs, addressing complaints and resolving issues in a focused and prompt manner. Maintains focus, positive attitude and diligence in high stress environments. Expert Sommelier with strong track record of success in running efficient and profitable operations. Equipped with appropriate abilities and knowledge to revitalize business and increase market share with proven strategies and innovative mindset focused on effective promotion and customer relations. Constantly striving to learn new skills and exceed goals in all types of settings.
Overview
11
years of professional experience
Work History
Roth's Fresh Markets
Buyer/Wine Steward
01.2022 - Current
Job overview
- Responsible for buying wines based on analysis of market trends and customer wants.
- Organize, merchandise and manage a dept of over 500+ wines.
- Establish positive relationships with distributors, sales reps and local wineries.
- Meet or exceed sales goals.
- Organize and schedule tasting demos each week to create exposure to new wines.
- Consistently increase knowledge of the extensive world of wine through trainings and tastings.
Pudding River Wine Cellars
Sales and Marketing/Events Manager
07.2019 - 12.2021
Job overview
- Responsible for overall Tasting Room and Wine Club management duties and DTC sales
- Worked directly with owner/winemaker to organize and plan events and other opportunities.
- Managed all social media and web platforms including creating content for events and wine club members.
- Created effective email campaigns to drive business and brand awareness.
- Increased profitability through effective sales strategy and business planning.
- Cellar hand/harvest intern work.
Willamette Valley Vineyards
Brand Ambassador
06.2018 - 05.2019
Job overview
- Responsible for managing and increasing sales of a 500+ customer/owner list.
- Created email marketing campaigns to target certain market sectors for increased sales and customer retention.
- Consistently met or exceeded monthly sales goals and maintained a standing in the top 5 salespeople each month.
- Booked and led guided educational and tasting tours of the Estate.
- Created the "Small Bites Pairing" experience for the Estate tasting room.
Montage Deer Valley
Lead Sommelier
09.2012 - 05.2018
Job overview
- Responsible for overall beverage program and cellar maintenance for 100+ bottle wine list, reported directly to beverage director.
- Built positive relationships with guests and owners to ensure seamless restaurant/hotel experience.
- Approached each table interested in ordering wine with recommendations based on a number of factors including meal pairing, celebratory bottles, iconic producers, etc.
- Assisted with organization and planning of wine events for the hotel and community.
- Responsible for training and continuing education on wine & spirits for staff in all 4 restaurant outlets.
- Consistently met or exceeded budgeted wine sales goals.
- Managed and curated unique cocktails for the restaurant outlets based on current mixology trends.
Education
University of Utah, Salt Lake City
Bachelor of Arts from International Studies/Business
06.2008
Universite Stendahl, Grenoble, France
Skills
- Complex Problem Solving
- Project and Team Management
- Microsoft Office, Photoshop, PicMonkey, MailChimp
- Outside Sales, Digital Marketing & Social Media, Account Management
- Detail Oriented
- New Business Development Consulting
- Level II Sommelier, French & Italian Wine Scholar
Timeline
Buyer/Wine Steward
Roth's Fresh Markets
01.2022 - Current
Sales and Marketing/Events Manager
Pudding River Wine Cellars
07.2019 - 12.2021
Brand Ambassador
Willamette Valley Vineyards
06.2018 - 05.2019
Lead Sommelier
Montage Deer Valley
09.2012 - 05.2018
University of Utah
Bachelor of Arts from International Studies/Business
Universite Stendahl
Similar Profiles
Ronnie CrossRonnie Cross
Pricing Support/AP Assistant at Roth's Fresh Markets/Pattison Food GroupPricing Support/AP Assistant at Roth's Fresh Markets/Pattison Food Group
Allison GooleyAllison Gooley
Checker at Roth's Fresh MarketsChecker at Roth's Fresh Markets
Bardomiano CedilloBardomiano Cedillo
Grocery Checker at Roth's Fresh MarketsGrocery Checker at Roth's Fresh Markets