Alexa Zeller
Frankfort,IL
Summary
Motivated marketing major at the University of Iowa with hands-on experience as a Beauty Advisor and Operations Associate at Sephora, passionate about the beauty industry and consumer behavior. Equipped with a strong foundation in sales, customer experience, and product knowledge. Adept at executing marketing strategies, driving customer engagement, and delivering personalized beauty solutions. Seeking an opportunity to join Sephora’s Summer Internship Program to leverage industry experience and skills in data analysis, marketing strategy and brand development; while focusing on embracing uniqueness, unleashing creativity, and reimagining the future of the beauty world.
Overview
3
3
years of professional experience
Work History
Beauty Advisor
Sephora
08.2023 - Current
- Leveraged client feedback and sales data to deliver personalized product recommendations, driving increased sales and customer satisfaction through data-driven insights allowing store customer satisfaction level to reach 88.6%
- Maintained in-depth knowledge of Sephora's 340 different brands by participating in company-wide training programs and staying current with beauty trends and new product launches to identify most efficient marketing strategy
- Executed 100+ brand activations and promotions, ensuring consistent alignment with Sephora’s brand strategy and goals.
Sales Effectiveness & Bid-Proposal Management Intern
Magid
05.2024 - 08.2024
- Analyzed over 1,000 customer accounts to identify profit trends and assess competitive positioning, providing actionable insights for enhancing account management strategies
- Implemented a pricing approval process aligned with the company’s ROI objectives, improving speed and ensuring consistency in approach across cross-functional teams
- Audited 200+ client profiles to identify and remove inactive accounts, improving data accuracy and relevance.
Sales Manager & Student Designer
Campus Ink
08.2021 - 05.2023
- Evaluated production costs and client budgets to establish optimal pricing structure to set competitive prices, maximize ROI, and ensure profitability
- Collaborated with team members to create 15 custom apparel designs, strengthened project management skills and ability to oversee production process
- Collaborated with marketing teams throughout product development cycle to enhance sales and maximize brand awareness.
Education
Bachelor of Arts: Marketing -
The University of Iowa
Iowa City, IA05.2025
Skills
- Marketing Strategy & Campaign Development
- Sales & Upselling Techniques
- Digital & Social Media Marketing
- Creative Problem Solving
- Market Research & Competitor Analysis
- Consumer Behavior Analysis
- CRM Management
- Team Collaboration & Communication
Timeline
Sales Effectiveness & Bid-Proposal Management Intern
Magid
05.2024 - 08.2024
Beauty Advisor
Sephora
08.2023 - Current
Sales Manager & Student Designer
Campus Ink
08.2021 - 05.2023
Bachelor of Arts: Marketing -
The University of Iowa