Asha Cook
Senior Business Development Representative
Atlanta,GA
Summary
Results-driven and highly skilled Senior Business Development Representative with 3 years of experience in driving revenue growth, generating qualified leads, and establishing strong client relationships. Adept at prospecting, market research, and executing strategic outreach campaigns to attract and convert high-value prospects. Proven track record in exceeding sales quota and collaborating with cross-functional teams to align marketing, sales, and customer success efforts.
Overview
2025
2025
years of professional experience
2041
2041
years of post-secondary education
Work History
Senior Business Development Representative
LivTech
9 2023 - Current
- Generate pipeline by prospecting warm and cold leads through multi-channel outreach strategies including cold calling, emailing, CRM sequencing, and social media.
- Repeatedly maintained 150% quota attainment, contributing to over $1.2 million in sales in 11 months of employment.
- Work closely with sales and marketing teams to align lead generation efforts, creating personalized campaigns that increased conversion rates by 42%.
- Utilized tools like LinkedIn Sales Navigator, ZoomInfo, and Apollo to research and target decision-makers, generating 5+ new leads each week/month.
- Partner with Account executives to understand the sales cycle and provide aide in closing deals.
Business Development Representative
Clear Choice Dental
07.2022 - 09.2023
- Conduct market research to identify potential opportunities and guide these opportunities through the first steps of the sales cycle for a 30% increase in new business generation
- Collaborate with sales consultants to develop call strategies, targeted lists, customized messaging, and rebuttal scripts to drive opportunities
- Implement outbound efforts such as discovery calling, referral gathering, and email marketing to generate new sales opportunities
- Build and manage accurate sales pipeline to maintain high volume of activity.
- Maintain accurate and up to date customer data into Salesforce and HopeRx.
Sales and Marketing Coordinator
NudeGirlLLC
02.2021 - 11.2022
- Created business plans, arranged finances, reviewed sales, and used motivated sales techniques to upsell customers.
- Kept detailed records of sales and customer information in CRM software, updating database regularly to maintain top-notch service.
- Oversaw day to day operations of the business including inventory, packaging, and customer issues
- Devised and deployed sales and marketing tactics to drive strategic growth and support achievement of revenue goals.
- Boosted brand awareness with target customer demographics with social, print, and email campaigns.
Insurance Sales Agent
Moore Agencies Of New England
02.2022 - 07.2022
- Managed a portfolio of over 200+ clients and cultivated relationships with clients to identify and meet insurance needs and establish trust and rapport.
- Cold-called 75+ potential clients per day, and set 25 meetings per week to achieve a closing rate of 20-25%
- Recommended type and amount of coverage based on data analysis of customers' circumstances using persuasive sales techniques
- Analyzed retention, loss ratio trends and sales volume to identify areas for improvement
- Overcame sales rejections by keeping a positive attitude and staying determined
- Used B2B Sales models to implement the best insurance benefits to small business, and Unions for optimal coverage for employees
Sales Manager
Massage Envy Spa
01.2019 - 01.2022
- Provided coaching, mentoring, and immediate troubleshooting support to a team a team composed of 6+ Sales representatives.
- Oversaw different business development initiatives to improve the company's annual sales volume successfully.
- Grew sales and boosted profits, applying proactive management strategies and enhancing sales training.
- Evaluated performance against goals and implemented appropriate development plans.
Education
BBA - Business Administration And Management
Augusta University
Augusta, Georgia 05.2001 - 05.2024
High School Diploma -
Evans High School
Skills
Strategic Selling
Timeline
Business Development Representative
Clear Choice Dental
07.2022 - 09.2023
Insurance Sales Agent
Moore Agencies Of New England
02.2022 - 07.2022
Sales and Marketing Coordinator
NudeGirlLLC
02.2021 - 11.2022
Sales Manager
Massage Envy Spa
01.2019 - 01.2022
BBA - Business Administration And Management
Augusta University
05.2001 - 05.2024
Senior Business Development Representative
LivTech
9 2023 - Current
High School Diploma -
Evans High School