Alexander Giffel
Gonzales,LA
Summary
Results-driven business professional with proven track record in driving growth and fostering strong client relationships. Skilled in strategic planning, market analysis, and negotiation, consistently delivering impactful solutions. Known for strong focus on team collaboration, adaptability, and achieving targets, ensuring reliable performance in dynamic environments. Proficient in CRM software, sales forecasting, and project management.
Overview
14
14
years of professional experience
Work History
Tractor Business Development Manager
Kubota Tractor Corporation
Suwanee, GA
07.2024 - 12.2025
- Identified growth opportunities across Southeast U.S. markets, contributing to an estimated 4-12% increase in local Kubota dealer sales performance
- Supported development and execution of strategic initiatives that improved dealer engagement and market penetration
- Conducted 150+ dealer visits annually to gather market intelligence and strengthen relationships
- Delivered competitor market intelligence, field feedback, and insights to senior leadership and product teams
- Conducted regional analysis of market trends & customer behavior
Product Marketing Specialist
Kubota Tractor Corporation
Grapevine, TX
06.2022 - 07.2024
- Supported nationwide dealer network with product information, pricing, and marketing initiatives
- Managed memo inventory account ranging from $100K to $2.5M while ensuring proper allocation and utilization, plus selling of inventory to dealer network.
- Partnered with engineering teams to test equipment, validate product performance, and provide feedback for improvements
- Presented dozens of times when it came to new equipment, product updates at dealer meetings, training events, and trade shows
- Conducted competitive research on pricing, promotional programs, and product positioning every quarter.
Marketing Research Support Specialist
Kubota Tractor Corporation
Grapevine, TX
08.2019 - 06.2022
- Led nationwide market research initiatives across multiple tractor segments including sub-compact, compact, utility, and specialty tractor.
- Organized and executed over 75+ field research trips, including dealer visits, prototype testing, and customer surveys.
- Researched emerging technologies and future product features to support long-term strategic planning.
Project Manager
Ascension Equipment & Rent-All
Geismar, LA
12.2018 - 08.2019
- Supported hiring, onboarding, and training of employees across multiple departments
- Led improvement initiatives impacting service, parts, rental, and sales operations
- Assisted leadership with strategic decisions in marketing, advertising, IT, and process improvements
- Managed company's digital presence and community outreach initiatives
Online Marketing
Ascension Equipment & Rent-All
Gonzales, LA
07.2016 - 08.2019
- Managed and optimized company social media platforms and website content, gained over 100+ google reviews in 4 months to boost SEO standings
- Increased customer engagement on all social media platforms by engaging with the customer base
- Provided IT support to the store and maintained online website
Parts & Rental Sales Associate
Ascension Equipment & Rent-All
Gonzales, LA
05.2012 - 08.2019
- Assisted customers with parts and equipment rental solutions
- Worked with major brands including Kubota, John Deere, STIHL, Toro, Honda, Grasshopper, Bush Hog, Woods, & DR Power
- Delivered strong customer service while supporting sales and service teams
Manager
Designer's Workforce
Baton Rouge, LA
01.2018 - 12.2018
- Managed warehouse operations, staff scheduling, and team performance
- Implemented processes to improve workflow efficiency and service quality when it came to accepting inventory and delivering to
- Oversaw hiring, training, and daily operations in a fast-paced environment handling luxury furniture inventory over $100,000+
Education
Bachelor's Degree - Business Management
Louisiana State University
Baton Rouge, LASkills
- Product Marketing & Go-to-Market Strategy
- Market Research & Data Analysis
- Business Development & Growth Strategy
- B2B & End User Engagement, Customer Service
- Competitive Intelligence
- Project Management & Sales
- Team leadership
Timeline
Tractor Business Development Manager
Kubota Tractor Corporation
07.2024 - 12.2025
Product Marketing Specialist
Kubota Tractor Corporation
06.2022 - 07.2024
Marketing Research Support Specialist
Kubota Tractor Corporation
08.2019 - 06.2022
Project Manager
Ascension Equipment & Rent-All
12.2018 - 08.2019
Manager
Designer's Workforce
01.2018 - 12.2018
Online Marketing
Ascension Equipment & Rent-All
07.2016 - 08.2019
Parts & Rental Sales Associate
Ascension Equipment & Rent-All
05.2012 - 08.2019
Bachelor's Degree - Business Management
Louisiana State University