Leonie Davidson
Summary
Results-driven marketing professional with 12+ years of experience helping fintech and B2B SaaS brands turn complex insights and products into high-converting messaging and growth strategies. Across my career, I’ve increased market share by 18% through data-driven product positioning and competitive analysis, helped drive 300% conversion growth and scaled premium revenue from $550M to $1B, managed multi-channel campaigns and direct mail programs with budgets up to $3M, and executed go-to-market strategies for regulated insurance products.
Overview
13
13
years of professional experience
Work History
Senior Product Marketing & Communications Specialist
Centene Corporation
East Orange
07.2024 - Current
- Led go-to-market strategy for Medicare Advantage product launches and market expansions
- Conducted market and competitive analysis that contributed to an 18% increase in market share
- Partnered cross-functionally (sales, data, customer success) to define segmentation, targeting, and customer journey strategies
- Developed sales enablement assets (case studies, one-pagers, presentations) to support revenue growth
- Tracked and analyzed KPIs to optimize campaign and product performance
Lead Communications Specialist
Benefytt Technologies
Orange
09.2020 - 06.2024
- Owned content strategy across digital and offline channels, increasing brand engagement and lead generation
- Managed a $3M direct mail budget, optimizing performance through A/B testing and vendor strategy
- Led content planning and execution for D2C and B2B campaigns reaching 10,000+ monthly prospects
- Created high-converting, compliance-driven marketing assets across email, paid media, landing pages, and social
- Directed cross-functional teams (writers, designers) and managed editorial calendars
- Used analytics and customer insights to refine messaging and improve SEO and ROI
- Created short-form and long-form content for email, social, direct mail, landing pages, and web
Communications Consultant
Leonie A. Dennis
Euless
07.2019 - 09.2020
- Delivered content strategy and copywriting services for health insurance brands in Medicare and under-65 markets
Senior Copywriter
HealthMarkets, A UnitedHealth Group Company
North Richland Hills
06.2016 - 07.2019
- Contributed to UX integrated campaigns supporting a $500M+ revenue business
- Helped drive 300% increase in conversion rates through multi-channel marketing initiatives
- Supported growth from $550M to $1B in premium sales over 3 years
- Improved web traffic and personalization strategies across platforms with 2M+ annual users
Copywriter
United American Insurance Company (Globe Life)
McKinney
10.2013 - 04.2015
- Wrote B2B and B2C content for financial services and wealth management products, including whole life insurance and annuity plans
- Created health, life, and Medicare product courses for insurance agents and human resources training for employees
- Wrote internal communications, emails, press releases, health plan content, and B2B communications that target insurance agencies
Education
Bachelor of Science - Marketing
William Paterson University of New Jersey
Skills
- Content strategy implementation
- Short-form and long-form copy development
- Brand messaging & positioning
- Direct-to-consumer (D2C) marketing
- B2B and B2C marketing
- Digital marketing
- Paid, earned, and owned media
- Omnichannel marketing
- Integrated marketing
- Editorial planning
- Executive bios
- Thought leadership
- Market and competitive analysis
- Lead generation & conversion optimization
- Campaign management (email, direct mail, social, video, web)
- Cross-functional leadership and execution
- Product marketing & go-to-market strategy
- Tailoring content to meet legal, compliance, and brand voice standards
- Optimizing copy for website and ecommerce platforms
- Conversion-focused content across digital and offline channels
- Internal communications (newsletters, press releases, memos)
- Intranet optimization and shared calendar management
- Project management
- Google Analytics
- WordPress
- HubSpot
- Adobe Workfront
- JIRA
- Monday
- Asana
- SharePoint
- Microsoft Office
Websites
Timeline
Senior Product Marketing & Communications Specialist
Centene Corporation
07.2024 - Current
Lead Communications Specialist
Benefytt Technologies
09.2020 - 06.2024
Communications Consultant
Leonie A. Dennis
07.2019 - 09.2020
Senior Copywriter
HealthMarkets, A UnitedHealth Group Company
06.2016 - 07.2019
Copywriter
United American Insurance Company (Globe Life)
10.2013 - 04.2015
Bachelor of Science - Marketing
William Paterson University of New Jersey