Alexander Hernandez

• Managed two separate Stretch Zone locations while creating marketing events and promoting social media accounts to engage with the two local communities in the Miami
• Dade County area
• Simultaneously maintaining a great work environment, generating new membership sales and retaining clientele, before managing only one location
• Made sure practitioners stayed up to date on stretching protocols and kept high sanitary standards within the stores
• Generated a 93.33% total growth revenue increase in 3 months of for the Coral
• Gables location and maintained a consistent revenue percentage increase of ~5% for another 8 months
• Generated a 137.50% total growth revenue increase in the Brickell location after 2 months and have maintained a consistent growth revenue increase of ~10%
• Used exceptional customer service skills to attract, sell and retain high-value customers
• Responsible for generating sales with new memberships.
• Drove year-over-year business growth while leading operations, strategic vision, and long-range planning.
• Managed administrative logistics of events planning, event booking, and event promotions.
• Managed budget implementations, employee reviews, training, schedules, and contract negotiations.
• Monitored financial performance, set budgets and controlled expenses to provide financial stability and long-term organizational growth.

• Assessing new and current clients’ limitations and restrictions while helping them reach their goals while using Stretch Zone’s Stretching Methodology of assisted stretches
• Goals ranged from improving/maintaining flexibility and range of motion, helping with pain relief from muscular or neurological issues, continuing recovery after physical therapy, and improving athletic performance to improve their imbalances, physical limitations and recent injuries.

• Was responsible for assisting the Sports Nutritionist with tasks to help the all the athletic teams with nutrition education and managing the food inventory for all student athlete’s post-exercise nutrition intake
• Created educational material daily, weekly and monthly to educate the student athletes on basic and advanced nutritional information
• Performed and analyzed body composition assessments for all student athletes to determine nutritional guidelines to follow
• Directly helped individual student athletes with creating meal plans to facilitate weight loss, weight gain or to maintain weight.
• Maintained food and sanitation standards to prevent food-borne illness and promote health.
• Provided support to individuals with special dietary need to meet unique nutritional requirements.
• Assisted patients clients with meal plan development, addressing individualized dietary requirements.

Operated Microsoft excel sheets and coding scripts to receive daily, weekly and monthly rating programs through Neilsen’s rating program data base for various networks under the Discovery Family Network.

Executed excellent communication through the various departments in order to maintain the utmost accuracy of indicator assignments and program titling.