Established Account Executive gifted at lead generation, cultivating business relationships, and resolving customer issues. Engaging and personable and increasing business opportunities through dynamic marketing strategies, sharp communication skills, and dedication to customer service.
Overview
6
6
years of professional experience
Work History
CMO & Accounts Executive
Proficient Medical Evaluators
06.2022 - Current
Orchestrated development and ensure ongoing compliance with HIPAA guidelines for the brand website.
Analyzed accounts for delinquencies and other ongoing issues, while managing operations across Northern and Southern California.
Developed and oversaw social media marketing strategy for Facebook, Twitter, YouTube, and LinkedIn.
Expanded physician network by 22% while contributing to 27% overall business growth.
Served as representation at medical conferences, marketing specifically for B-2-B services.
Cultivated extensive network of over 500 attorney firms across California, leveraging MailChimp to execute targeted marketing campaigns.
Led comprehensive data management reviews and implemented annual review programs using Pipedrive.
Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
Director of Media Production
CXC.com
09.2021 - Current
Spearheaded development of brand identity through strategic positioning, encompassing e-commerce, direct response marketing, project coordination, in-depth research, data analysis, and successful execution of targeted social media campaigns.
Served as representation at NAB (National Association of Broadcasters) Conference, The Small Business Expo, and both West and East Affiliate Summit.
Led in-house development and production of social media campaigns, music videos, television shows, and streaming programs.
Proficiently employed Adobe Creative Cloud and WordPress to create and edit multimedia content.
Aided in acquiring the new 28,000 sq. ft. studio space in Burbank, CA, for filming, editing, and production services.
Collaborated with renowned brands and entities such as BMW, the Denver Broncos, Monterey Car Week, Method Man, Strictly German Auto, Sony, and AT&T.
Production Assistant
FOX Sports
08.2019 - 02.2022
Accepted membership to FOX Inclusion Council, an in-house organization dedicated to enhancing and promoting an inclusive workplace environment for all employees.
Oversaw and curated rapid-reaction highlights for live sporting events, specifically focusing on NFL Football, NBA Basketball, Major League Baseball, and College Basketball for television and social media distribution.
Authored scripts for 30-second to 1-minute reaction videos and highlights for high-profile events such as Super Bowl LV and NBA Finals.
Thrived in a fast-paced production environment, contributing to successful coverage and production of over 3,000 sporting events.
Maintained close and efficient communication with the highlights team and supervisors through Slack.
Show Host and Producer
The GoodNews Radio
03.2018 - 02.2022
Joined TheGoodNews Radio, Los Angeles' Only Black-Owned Radio and Podcast network.
Hosted and self-produced two programs, "Courtside Radio" and "Don't @ Me," amassing over 300 episodes and garnering over 100,000 total streams.
Established brand partnerships and media relations with the Los Angeles Lakers, Los Angeles Sparks, Los Angeles Clippers, Los Angeles Chargers, and Anaheim Angels.
Managed events and production teams for live show events at local bars, restaurants, and sports venues.
Designed and built secondary radio location through sponsorship deals and advertisement revenue.
Curated and developed social media strategies for YouTube, Facebook, Instagram, and Twitter, resulting in a cumulative following of over 50,000 across platforms.
Education
Bachelor of Arts - Business Administration And Management
Transylvania University
Lexington, KY
09.2018
Skills
CRM Programs
Team Management
Social Media Marketing
B2C Marketing and Sales
B2B Marketing and Sales
Communication and Team Management
Accomplishments
Certification of Black Belt in Shotokan Karate by Sensei Emil Farkus
Certified Wedding Minister
HIPAA Certified
Timeline
CMO & Accounts Executive
Proficient Medical Evaluators
06.2022 - Current
Director of Media Production
CXC.com
09.2021 - Current
Production Assistant
FOX Sports
08.2019 - 02.2022
Show Host and Producer
The GoodNews Radio
03.2018 - 02.2022
Bachelor of Arts - Business Administration And Management
Transylvania University
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